Welcome to my blog! In this video series, you’ll learn simple, straightforward and tested strategies and tactics to help you run a better business, have more fun and make more money.

Your questions, comments, and shares are always appreciated!

Real Retail TV Episodes:

Emotional Bank Account

The “Emotional Bank Account” is a marketing concept that most people don’t think about, but is absolutely critical to your retail marketing success.

Retail Store Hours

I am often asked, “what are the best hours for my store?” Here is my answer…

Good Chicken

Just as a chef wants to find the best chicken to create the finest chicken dish, you must find the best people to build the best team. This episode is titled “Good Chicken” and it may change the way you look at all your future prospective employees.

4 Ways To Get Most Out of Your Retail Pop Up Shop

Pop Up Shops: Temporary retail stores in malls, at community events and consumer shows have TONS of potential. Yet, many retailers don’t get all they can from the work they do. This episode shows you how to make the most of every Pop Up you host!

What Motivates You?

One key factor to running a successful business is motivation. I’m very clear about what motivates me, and so I’m going to share it with you here today. Not because I’m some wise sage, but because hopefully, by sharing my motivations with you, it will help you gain clarity on what motivates you.

Fifth Saturday Promotion

Every year, there are four months that have five Saturdays, and that fifth Saturday represents an opportunity for you to have a promotion. And of course, you can do whatever you want. You could have a customer appreciation. You can have a store wide clearance. You can have buy one get one’s. You can just use the fifth Saturday for an excuse for any type of promotion. But on this episode of Real Retail TV, I share my favorite promotion to use on these fifth Saturdays.

Inspiration vs Perspiration

On this episode of Real Retail TV, we’re going to talk about inspiration. Going into my trip to Colorado, I was tired and a little burned out. I was just going through the motions. As you know, I’m really passionate about helping you become more successful, but I wasn’t feeling it. And after a couple of days, out in Colorado unplugged from our business, I started to feel inspired, I started to become fired up again. On today’s episode I’m going to talk about the importance inspiration has on fueling that fire.

Retail Lessons From The Farmer’s Market

Today I’m here in the farmers market of my hometown of Grand Haven, Michigan, and I’m going to talk about three different things that three different people are using that you can apply to your business.

Retailers Should Attend Trade Shows

I am here at the Independent Garden Center Show. And in this episode of Real Retail TV, I’m going to talk about the value of trade shows.

Finding Great Retail Employees

When finding great retail employees as a retail store owner, you need to recognize that there are great people everywhere. You just need to put on your recruiting hat, keep on your recruiting hat, and always look.

Man At A Gift Show

Now more than ever, it’s important to go in to trade shows with a plan. Watch this new episode of Real Retail TV and learn how to navigate trade shows like a pro and avoid simple trade show buying mistakes.

Everyone Has A Story

Every customer has a unique story. Taking time to listen, without judging, is the best way to lead them to a Perfect Purchase.

A Simple Stress Reduction Technique For Overworked Retailers

Most of us face dozens of stressful moments every day. Dealing with them quickly and efficiently is critical to your happiness and success. In this episode of Real Retail TV, you’ll learn a simple, highly-effective technique that’s perfect to use every day on the floor of your retail store…or anywhere!

Worst Words In Retail

Do you know what are the 4 worst words you can use in retail? Uncover this simple selling technique to make sure you and your team are not making this huge mistake when greeting customers. This episode of RRTV contains an invaluable retail tip.

How To Feel Better And Get More Done

It may seem counterintuitive, but this is one retail tip that really works! When you’re feeling overwhelmed or stressed out, it’s a good sign that you don’t need to do MORE. You need to step back and do LESS.

Tiny Tweaks, Big Differences

Every marketing campaign has several elements that can either make or break its success. In this episode, Bob shares how sometimes even the tiniest tweak or modification can make a dramatic difference in your results.

What Are People Really Buying?

Learn the common-sense secret that successfully sold over 3 MILLION dollars of yo-yos and can be used easily in any retail business, plus more retail tips in this episode of Real Retail TV!

Everybody Has A Story

Major retail tip: to be the best salesperson you can be, it’s key to remember that everybody has a story. Everyone who comes into your store has something going on in their lives that you don’t know about, but that may be relevant to the process of getting them to a perfect purchase. 

Man On The Street In Grand Haven

Change – in life and business – is inevitable, but how we respond to change is what’s really important. In this Man On The Street edition of Real Retail TV, Bob shares some retail tips on how to deal with change and keep up with the times.

How To Keep Your Store Under Control

Is your store a disaster? Does it look like a hurricane devastated your displays? In this episode of Real Retail TV, you’ll learn retail tips that show you exactly how to create order from chaos by using an opening and closing checklist taken from the store operations module of the Retail Mastery System.

It’s Hard To Grow Big When You Think Small

Mindset matters when it comes to the growth of your retail business. Get into the right headspace with retail tips from Bob’s personal experiences to help you start looking at your retail business through new lenses in this episode of Real Retail TV.

Selling Out Of Your Own Pocket

When you’re trying to help your customer find their perfect purchase, it’s important to remember that IT’S NOT ABOUT YOU! In this episode of Real Retail TV, discover retail tips on how to guide your customer to what they really want to buy, and not necessarily what you’d like to sell.

How To Fire A Customer

As the owner or the manager of a retail business, every once in a while you’ve just had enough. Every once in a while, you have to fire a customer. And in this episode of Real Retail TV, I’m going to share with you exactly how to do it.

Increasing The Margins In Your Retail Business

As an independent retailer, being savvy about maintaining, and increasing your margins is a critical part of running your business. In this episode, Bob will teach you four strategies to make more money by significantly increasing your margins.

Man On The Street: NYC

In this episode, join Bob in a man-on-the-street video shot in New York City with some live retail tips. In it, we discuss a really fun, interesting model for restaurants, and the lessons that you can take from that experience and apply to your retail business.

Sales Statistics & Why They Are So Important

Want to be able to increase your retail store’s sales in a meaningful way? Discover four simple statistics that can give you big insights into all of the little things that are happening on your sales floor.

Curbing Retail Theft & Fraud

Theft and fraud are a reality. We just need to recognize it and be upfront about it. Sometimes it’s painful. But you are a business person and part of being a business person is dealing with reality the way that it is, and thinking critically.

Three Rules Of Profitable Retail Pricing

Pricing is the low hanging fruit. When you can strategically price your goods, good things start to happen. In this video, discover one of the most commonly overlooked sources of sales increases, and higher profits: pricing.

5 Ways To Fight Retail Burnout

Burn out is a very, very real problem for independent retailers. In this episode of Real Retail TV, you are going to learn five ways to banish it from your life forever.

5 Types Of Promotions For Savvy Retailers

If you ever get caught in the trap of feeling like you’re doing too many sales in your store, then this episode about retail promotions of Real Retail TV is for you.

Lifetime Value Of A Retail Customer

In this episode, we’ll show you how to calculate the lifetime value of a retail customer step by step. This concept can change everything about how you think of marketing.

6 Time Vampires

In today’s episode, we’re going to talk about time vampires and how they are sucking away your time and your focus…and how you can change that.

A Love Letter

This episode is a love letter for everyone who works in retail: owners, managers and team members. You are awesome, you make a difference and you deserve a giant pat on the back for all you do.

The Ultimate Retail Selling System

In order to give your customers the service they deserve, you need two things– you need a goal, and you need a solid selling system. And the 6 steps to the perfect purchase is the ultimate retail selling system.

How To Handle Retail Customer Complaints

If you’ve been in retail for more than 10 minutes you know that complaints are a fact of life. I’m going to suggest that complaints and complainers are really opportunities. Opportunities to do, as Disney says, turn tragic into magic.

12 Traits Of Successful Retailers

After observing thousands of independent, successful retailers, there are 12 important traits that the most successful share. In this episode, you’ll learn all twelve, PLUS a bonus trait you might never have thought of.

Finding Great Retail Employees

When finding great retail employees as a retail store owner, you need to recognize that there are great people everywhere. You just need to put on your recruiting hat, keep on your recruiting hat, and always look.

3 Ways To Grow Your Retail Business

There are only three ways to grow a retail business, and in this episode of Real Retail TV, I’ll share what they are, what they mean for your retail business, and how they work together for the future growth of your retail business.

Non-Negotiable Standards

This Episode: 3 Incredibly Powerful Words: “Non-Negotiable Standards.” If you are frustrated because your team members are not doing what you want them to do, the way you want them to do it, then you are going to LOVE This video!

WhizBang! Cause Marketing

WhizBang! Cause Marketing is a technique that helps retailers like you solve the “donation dilemma” in a way that lets you help your community while bringing new customers into your store.

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