The Retail Mastery System 2.0: For Retailers Who Want To Build An Unshakeable, Unbreakable Retail Business!

Are you ready to have a rock-solid retail business built on a firm bedrock of skills and strategies that will withstand both the breathtaking highs and heart-breaking lows that are a natural part of being a retail business owner. Times may change, conditions may change, but these 11 essential skills of retail success are the strong foundation that keep your business prosperous and profitable.

It may sound far-fetched – but it’s not. You’re about to discover a PROVEN (over and over again) system that generates real results in real businesses. Not just one or two, but 20 years worth of our clients have achieved amazing results and big changes. Are you ready to join them?

When you started your retail business (whether that was 20 days ago, or 20 years ago), chances are you were passionate about your product and excited about the freedom of running your own store. 

Then reality sets in: Retail is HARD! 

You’re probably working longer hours than you anticipated and your profit margins may not be as high as you wanted them to be. Dealing with employees is stressful and getting customers to come in the door, well, if that was your only challenge, you’d consider yourself lucky. 

The thing is, to run a truly successful store…

You have to master all ELEVEN essential retail skills including:

  • Marketing your business to get new customers (and get your existing customers to come back over and over again!).  If they don’t come, they don’t buy. Marketing is what connects you to your customers and their cash. If you figure this part out a lot of other things can start to fall in place.
  • Finding, hiring and training the right staff (they’re essential to your success!). Your employees are the ones standing face to face with your customers and bringing – or failing to bring – money into your store. And the wrong ones are often the source of your biggest headaches!
  • Systematizing your store operations so your store runs on rails (even when you’re not in the store to crack the whip). Having the right policies, procedures, and forms in place will save you an enormous amount of time, energy, and headaches.
  • Managing your inventory (without overbuying or running out of bestsellers). Spending the right amount on the right merchandise has a big impact on the amount on the bottom line. This is critical to putting more of your cash in the bank rather than having it sit on your shelves.
  • Understanding all the financial stuff (even if you don’t love math or have a degree in accounting). The fact of the matter is you must have a competent grasp of your balance sheets, P&L statements, and cash flow… so that you’re not flying blind and running your business by the seat of your pants.
  • Planning a merchandise assortment your customers will love – and not just love, but BUY. A store full of cool stuff that just sits on the shelves is a recipe for retail disaster. You need to know that you’ve got the right merchandise coming at the right time.
  • Creating a service culture that SELLS! Selling isn’t pushy, sleazy, or rude. Helping each and every customer leave with their “Perfect Purchase” is the #1 activity of every retail store. Great selling is great customer service – and what puts the maximum money in your bank account.
  • Leveraging the power of the internet to drive traffic and strengthen relationships with your current customers. This is HUGE part of every indie retailers business success… you have to both understand the underlying marketing strategies AND keep up with the constant changes in the digital world. 
  • Creating displays and windows that not only look good, but also cause your customer to buy. Visual merchandising is really nothing more and nothing less than the in-store marketing of your goods and services!
  • Delivering consistently great customer service that’s systematic, not hit-or-miss. You rarely get a second chance if your customer doesn’t get an amazing experience in your store. They just go away… off to the internet, a big box, or one of your local competitors. 
  • And last but certainly not least, getting control of your personal habits, skills, and mindsets. Stuff like how you manage your time, your commitment to learning, and how you respond when things go wrong. These things are a huge underlying part of your success as a business owner!

If you don’t know ALL eleven skills… then you are on the fastest track to burnout, fatigue, frustration or even closing your doors for good.

A passion for your product and a talent in one or two of these areas can get you started,
but it’s simply not enough to create a super-successful, long-term business.

You may already be feeling it. You may find yourself hunched over your computer late at night to organize your finances, or skipping breakfast because you’ve got to hurry and open the store. You may be stressed out about how to increase your profit margin or how to hire and train a much-needed employee.

And if you continue to put off mastering these eleven skills and hope the pieces of the puzzle will somehow magically fall together… Nothing is going to change. You’re not going to see the kind of success you deserve until you take action.

But trying to figure it out all by yourself is flat out exhausting. And unnecessary. We have done all the work for you!

The Retail Mastery System 2.0 is the easiest, fastest, and best way to grasp all 11 Critical Retail Skills.

Just picture yourself having the ideas, information, and inspiration you need to grow your business all at your fingertips. Think about what it would be like to have the answers handed to you by someone who’s been there and been super successful.

That’s exactly what the Retail Mastery System 2.0 will give you!

Originally launched in 2008 and newly updated, the Retail Mastery System 2.0 is the single most comprehensive resource for retail store owners on the market.

 We’ve tackled each of the 11 Critical Retail Skills and created a module dedicated to coaching you through each one with…

  • Video lessons with retail experts, Bob and Susan Negen. These short, bite-sized lessons will teach you the tried & true solutions to the most common retail challenges….
  • Audio tracks from each lesson so you can listen in your car, while you’re working out, or on your phone…
  • Sample forms, checklists, templates, planners, and spreadsheets that you can just download and use immediately – you don’t have to re-invent the wheel…
  • Recommended resources to help you be successful faster and with less stress…
Retail Mastery System 2.0

You can go through each module systematically like a course (one of our clients from upstate New York said that for store owners, the Retail Mastery System 2.0 is better than a Harvard MBA!) or you can use it more like an encyclopedia to find answers to specific problem as they come in your business. It’s always there to guide you and give you the very best practices – just the stuff that really works in the real world of retail.

Here’s what you’ll discover in each of the 11 modules:

Essential Retail Skill #1: Marketing

One client increased his sales by $109,000 with just one single idea from this module. Find out how you can quickly duplicate his promotion – the ACTUAL LETTERS he used to get these amazing results are included.

You’ll learn…


  • How to stop wasting money on ads that don’t work, PLUS you’ll discover the secret to big time returns on all of your marketing efforts. 
  • 12 proven methods that will bring new customers into your store on a regular basis… Our clients have used these strategies in urban, suburban, and rural areas with great success.
  • A step-by-step Marketing Plan Strategy that our clients have used to drive their sales through the roof over and over again
  • And so much more…

Essential Retail Skill #2: Selling

Your employees are in charge of every single customer transaction that happens in your store. And when you train them to be a customer-focused sales superhero, you will put immediate profit into your cash register.

You’ll learn…


  • The non-negotiable steps to a great retail sale and how to make them happen in your store.
  • The major paradigm shift retailers must make to become tremendously successful at selling and how to create this shift for your own store.
  • How to master the most powerful words you can use to explore customer needs and make more sales.
  • The secret to add-on sales and how to effortlessly increase average sale and add profit to your bottom line.
  • And so much more…

Essential Retail Skill #3: Assortment Planning

Planning your best assortment is a constantly evolving process. It’s always a work in progress. What was the right stuff last season, last year, or ten years ago is probably not the right stuff today. It sounds so basic, but the implications for your success are huge.

You’ll learn…


  • How to get deals that will save you money and strengthen your relationships with your vendors at the same time.
  • The 8 key concepts of assortment planning and how to implement them in your store.
  • How to create your store’s merchandising philosophy and why it’s foundational to your success.
  • The most important reports you should run, review, and analyze to find out what your customer is hoping to find on your shelves. 
  • And so much more…

Essential Retail Skill #4: Staff Development

A motivated and engaged staff is the Holy Grail of retail. Without a team of retail superstars, your customers are not getting the service they deserve and you’re missing out on tons of cash.

You’ll learn…


  • The secret to writing help-wanted ads that attract great people – and it all starts with creating your ideal employee profile (don’t worry, we’ll show you how to do that, too!).
  • The method to make the right hire every time with our exclusive interview process. Discover how to see below the surface using our techniques.
  • The best way to improve employee performance (and reward high-performing staff) that’s easy to implement and actually welcomed by employees.
  • And so much more…

Essential Retail Skill #5: Inventory Management

If you had a crystal ball, you could use it to see precisely what your customers will buy so you’re ordering only the right amount of the right stuff at the right time. We’ll show you how your POS system can be that crystal ball.

You’ll learn…


  • How an Open to Buy System will allow you to buy less, sell more, reduce clearance markdowns and build your profit margins.
  • Our 5-Point system to create an optimally efficient department structure. Plus, learn exactly how to use it in your store.
  • The insider way to expertly plan your annual OTB using our Proven 7 Step Process.
  • And so much more…

Essential Retail Skill #6: Visual Merchandising

Browsers can be easily turned to buyers if you understand that Visual Merchandising is nothing more and nothing less than the in-store marketing of your products. It’s not just about making merchandise pretty or interesting it is about making it pretty and interesting so your customer is eager to buy.

You’ll learn…


  • The 5 Critical Elements of Visual Merchandising and what difference they will make in the way your store looks and sells.
  • How the right signs become silent salespeople and add dollars to your bottom line with no effort from you.
  • The basic rules of effective in-store display (and what you need to know about displaying your merchandise the right way).
  • How to entice customers into your store with appealing, dramatic window displays. 
  • And so much more…

Essential Retail Skill #7: Customer Service

Create an amazing customer experience and you’ll have loyal customers for life. Get it wrong and all bets are off. We’ll help you get it right so you keep growing.

You’ll learn…


  • How to train your team to say the 9-word combo that will help you handle customer complaints. You’ll have fewer returns, keep more loyal customers, and improve your employees’ confidence.
  • How to harness the magic of the rule of reciprocity and how you can gain more by giving more.
  • The proprietary W.W.M.C.W. method that will make your customers take notice (and tell their friends).
  • The 5 non-negotiable standards that you need to implement right now to create a premium customer service culture in your store.
  • And so much more…

Essential Retail Skill #8: Digital Marketing

The world is digital – and if you’re not online, you’re missing out on a huge target audience for your business. We’ll show you how Digital Marketing will help you get noticed by new prospects and build long-lasting relationships with existing customers.

You’ll learn…


  • How to strategically choose and plan your social media attack so you’re found in the right places at the right time – the places where your customers are!
  • A simple matrix with over 100 ideas for social media content so you’re never at a loss about what to post.
  • How to make you email eagerly anticipated by your customer and welcomed to their inbox – not ignored, trashed, or worse.
  • What pages you need on your website (and why) to convert website traffic into foot traffic and increased sales in your store.
  • And so much more…

Essential Retail Skill #9: Financial Management

Whatever the reason you started your store – freedom, independence, passion, or just for the fun of it all. At the end of the day, money is what keeps the doors open and the bills paid. So we’re going to help you manage your money the right way.

You’ll learn…


  • 8 ways to take more cash out of your business because CASH IS KING.
  • The 6 simple financial statistics that will tell you 99% of what you need to know about the REAL direction your business is taking.
  • How to read (and understand) a balance sheet and P&L statement without getting a migraine
  • The 5 crucial questions you should ask before even thinking about hiring your financial team.
  • And so much more…

Essential Retail Skill #10: Store Operations

Daily operations can be the biggest hassle of owning your own business. Get control by using the processes, procedures, and policies that ensure your store runs great even when you’re not there.

You’ll learn…


  • Scheduling secrets that will save you hundreds (or thousands) of dollars in payroll every month.
  • A simple technique that helped one client catch a thief – the first day she used it! (The harsh truth is that your store is vulnerable…)
  • The best method of creating a store opening and closing checklist – so you can start your day off (and end your day) right every single day.
  • 12 ways to create a store environment that dazzles your customers.
  • And so much more…

Essential Retail Skill #11: Personal Business Skills

Success is an inside game. At the end of the day, your success is about you and your mindset. You must learn to become the kind of person who is successful.

You’ll learn…


  • 4 ways to think about your time so you to get the most important work done and still have time for family, fun, and friends. Imagine having a social life AND a thriving business!
  • 9 productivity hacks that allow you to work smart and get more done with ease.
  • How aligning your beliefs and your values can make immediate and major positive changes occur in your business and your life.
  • What is your Reticular Activation System and how do you harness its power? We’ll show you!
  • And so much more…

This is just the tip of the iceberg when it comes to what you’ll discover in the Retail Mastery System 2.0.

The Retail Mastery System 2.0 truly is everything you need to know to get to the next level of retail success.

This system contains years of retail experience on top of decades of coaching experience. We’ve built the Retail Mastery System 2.0 because we know exactly what you’re going through… we’ve been there ourselves.

Bob and Susan Negen

The Retail Mastery System 2.0 and the philosophy behind it was developed using our 35+ years of on-the-floor retail experience. (Susan was a senior executive at major department stores for 16 years and Bob owned his own chain of independent retail stores for 19 years.)

This means that we’re not showing you theory, or ideas from someone who’s never been in your shoes. You’ll learn real, applicable knowledge from proven experts that really works.

Think it’s too good to be true? See what just a few of our clients have to say:

“I’ve doubled my business from $500K to a MILLION this year and have done under half of what’s in the Retail Mastery System. I can only imagine where I’ll be once I get further in!”

Todd Anderson

R/C Excitement, Fitchburg, MA

I have overcome self-doubt, a recession, two years of construction at my front door, competition and SO much more with the help of the Retail Mastery System. I am celebrating our 11th Anniversary soon and I feel certain that I couldn’t have done it without Bob and Susan and my Retail Mastery System!”

Tonya Christensen

Must Love Dogs, Grand Haven, MI

“I took the loyalty program from the Retail Mastery System and tweaked it a little for my business. In one year our program grew by 3,500 people – that’s huge! Plus, 80% of the people who come in to our store sign up.”

Ann Schneider

The Front Porch, Waukesha, WI

Plus, this is not the first iteration of this product – it was originally released in 2008. Since then, we’ve listened to feedback, worked with thousands of retailers, and we’ve released this updated version improved with:

Instant Access on a Mobile-Friendly Website

You’ll have immediate, easy access to everything in the Retail Mastery System 2.0 everywhere, all the time, on any device with internet access.

No disk drive or video player required. Just plug your cell phone into your car and listen during your commute. Or pop in your headphones to easily listen while you’re working out. Need a form when you’re at a trade show or meeting with a marketing partner? Just download it right from the website.

No other system on the market gives you such a comprehensive study in how to be successful in retail. And no other system makes it as easy to use the information or provides it in multiple formats.

All you have to do is click below and you’ll be able to access the information IMMEDIATELY. No downloads, no software… and you’ll be on your way to higher profits, happier customers, and more money in your pocket.

Great Price!

The Retail Mastery System 2.0 goes for $2997 – which is a tremendous value. The Retail Mastery System 2.0 has consistently produced 5%, 10%, 20% sales increases… and often even more! So a store with $300,000 in sales making just a 10% increase would still realize a positive swing of $30,000 in their favor. If your annual sales are $5 million even a 5% increase means a whopping $250,000 additional sales – that’s a 12,400% Return On Investment!

This means that the Retail Mastery System 2.0 could literally pay for itself the very first month you use it. Imagine the difference it could make in your business and life in just one year. And it keeps paying year after year, after year.

Cash Flow Tight? We Get It.

We know that running a business can be tough. That’s why we really want you to have the Retail Mastery System 2.0! It’s the key to unlocking your retail success. The skills you’ll learn will make you more money, increase your cash flow, and improve your profitability. And we don’t want the price tag to keep you from making the investment.

So, if cash is tight right now, you can take advantage of our monthly payment plan. The payment plan is $197 a month for 18 months.

That’s right – you can start learning and profiting from the information in the Retail Mastery System 2.0 for only one payment of $197!

It’s like having us “on retainer” as your exclusive store consultants for less than $7 a day (about what you’d pay for coffee and a sandwich at a local snack shop).

  Fast-Action Bonus Package (Value: $1,491)

To help you get everything possible out of your Retail Mastery System 2.0, we are excited to throw in this awesome package…

  • Your Quick Start Guide: Value $197FREE
    This guide will help you assess where your skills are now and help you decide where you should start in the Retail Mastery System 2.0. It’s your fast-track to quick results!
  • Two FREE Tickets to the Retail Success Summit: Value: $1,294 – FREE
    The Retail Success Summit is a LIVE conference filled with hundreds of successful, motivated, and inspiring retailers just like you. It’s a world-class, super-energizing conference packed with the best concepts we teach and designed to help you make the most of the Retail Mastery System 2.0.

Most importantly, when you invest in the Retail Mastery System 2.0 you will be one step closer to realizing your dream of a fun, successful, profitable retail store.

When you buy a piece of merchandise you can sell it once at a profit. When you invest in business-building education you can use your new-found knowledge over and over again, profiting from your investment many, many times over.  Like the Energizer Bunny it just keeps on going.

And your Retail Mastery System 2.0 is an investment that is going to keep on giving and giving.

Whether you are brand new to this crazy, wonderful game of retail or you are a grizzled veteran you will find new ideas to inspire you, systems to help your store run better, and lots of ways to put more money in your bank account.


Do you think you could increase your sales by a measly $7 a day to cover your investment?

We do. In fact, we guarantee it.

Of course you get our amazing 90-day, no reason why needed, no questions asked, money-back guarantee. 

If you give the Retail Mastery System 2.0 an honest try and within 90 days you’re not 100% satisfied for any reason whatsoever, just give us a call at 800.842.1660 and we will refund every penny you paid.

How can I offer such a guarantee? Because I’m absolutely, totally confident that the Retail Mastery System 2.0 is that good, that effective, and that worthwhile. It flat-out works.

The bottom line is you have nothing to lose… and everything to gain.

All you have to do is click the button below and invest right now.

Invest in yourself. Invest in your business.

Invest in your future and your freedom.

Remember, you’re going to master the 11 Essential Retail Skills:

  • Staff Development (Hire, train, manage, and lead your team)
  • Marketing (Drive tons of customers into your store)
  • Digital Marketing (Leverage the power of the internet to attract more customers)
  • Customer Service (Create a customer-focused culture in your store)
  • Selling (Increase sales and improve service)
  • Store Operations (Make your store run on rails, even if you’re not around)
  • Visual Merchandising (Design and display to sell more merchandise)
  • Inventory Management (Buy smart to put more money in the bank)
  • Assortment Planning (Pick the right products to keep your customers buying)
  • Financial Management (Understand critical retail math and financial reports)
  • Personal Business Skills (Get more done and have more fun)

Retail Mastery System 2.0

And each module comes with:

  • Video lessons with retail experts, Bob and Susan Negen. These short, chunked lessons will teach you the tried & true solutions to the most common retail challenges….
  • Audio tracks from each lesson so you can listen in your car, while you’re working out, or on your phone…
  • Sample forms, checklists, templates, planners, and spreadsheets that you can just download and use immediately – you don’t have to re-invent the wheel…
  • Recommended resources to help you be successful faster and with less stress…

And you get the awesome Bonus Package (Value: $1,491) when you invest…

  • Your Quick Start Guide (Value $197) This guide will help you assess where your skills are now and help you decide where you should start in the Retail Mastery System 2.0. It’s your fast-track to quick results!
  • Two FREE Tickets to the Retail Success Summit (Value: $1,294). The Retail Success Summit is a LIVE conference filled with hundreds of successful, motivated, and inspiring retailers just like you. It’s a world-class, super-energizing conference packed with the best concepts we teach and designed to help you make the most of the Retail Mastery System 2.0.

Not to mention that you’re guaranteed to love it… or your money back! There’s really no reason for you to wait any longer.

None… Nada… Zip…

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