Attention Retail Store Owners: Whether you’re new to retail or if you’ve got decades of experience running your own business, you know that you’ve got to step up your game if you want to thrive.

We can help. Introducing…

The PROVEN System GUARANTEED
To Make You More Money
In Your Retail Business This Year…

Or Your Money BACK!

Hold onto your hat, friend, because your business life is about to be de-stressed…

Your sales are about to SKYROCKET…

And the next few minutes are going to change your world.

It may sound far-fetched, but I assure you – it’s not. You’re about to discover a PROVEN (over and over again) system that generates real results in real businesses. Not just one or two, but years’ worth of clients have achieved amazing results and big changes. You’ll read comments from a few of them in just a minute.

But first, see if this is right for you:

Are you ready to take your business by the horns and drive sales WAY up this year?

Are you willing to do what it takes to create happy, loyal customers and a dream-team staff?

Are you absolutely ready to increase your take-home income while making a bigger name for yourself in your community?

It’s all possible with The Retail Mastery System.

Now, let’s be clear: This system is responsible for some huge turnarounds, but it’s not just for stores that are suffering. In fact, this system is perfect for you even if you’re doing well, but not having the fun you used to. If you’re making sales but not making waves.

If you’re making a good living but want to have a great life… then this is the system you need.

Whether you’re facing declining profits or you’re hitting a plateau… if you’re in the middle of a busy city intersection or on a charming main street… if you’re 3rd generation or if you just opened last week…

The Retail Mastery System will save you from common mistakes that plague most retail store owners and give you tried and tested ideas and inspiration so you can get down to the business of making more profit.

When you started your retail business, chances are you looked forward to the freedom of running your own store. You could make the decisions and be 100% in charge of what happens with your business.

Then reality sets in: Retail is HARD! On average, one retail business fails every 12 minutes in the U.S. alone. And even if you’re not struggling… success may feel out of reach.

You’re probably working longer hours than you anticipated and your profit margins may not be as high as you wanted them to be.

And getting customers to come in the door… well, if that was your only challenge, you’d consider yourself lucky.

If you want to be successful you have to master eleven essential skills including:

  • Marketing your business to get new customers (and get your existing customers to come back over and over again!). Foot traffic is critical in retail. If they don’t come, they don’t buy. Marketing is what connects you to your customers and their cash. If you figure this part out a lot of other things can start to fall in place, like …
  • Finding, hiring and training the right staff (they’re essential to your success!). Your employees are the ones standing face to face with your customers and bringing – or failing to bring – money into your store.
  • Managing your operations so your store runs on rails (even when you’re not in the store to crack the whip). Having the right policies, procedures, and forms in place will save you an enormous amount of time, energy, and headaches.
  • Managing your inventory (without overbuying or running out of bestsellers). Spending the right amount on the right merchandise has a big impact on the amount on the bottom line. This is critical to putting more of your cash in the bank rather than having it sit on your shelves.
  • All the financial stuff (even if you don’t love math or have a degree in accounting). The fact of the matter is you must understand your balance sheets, P&L statements, and cash flow… so that you’re not flying blind and running your business by the seat of your pants.

All in addition to eating, sleeping, and spending time with your family!

No matter what you sell, where you live, or how much money you started with – you must understand these essential retail skills. And put them to work in your business.

A passion for your product and a talent in one or two of these areas can get you started, but it’s simply not enough to create a super-successful, long-term business.

You have to know how to implement ALL ELEVEN of these critical retail skills.

If you don’t… then you are on the fastest track to burnout, fatigue, frustration or even closing your doors for good.

You may already be feeling it. You may find yourself hunched over your computer late at night to organize your finances, or skipping breakfast because you’ve got to hurry and open the store. You may be stressed out about how to increase your profit margin or how to hire and train a much-needed employee.

And if you continue to put off mastering these eleven skills and hope the pieces of the puzzle will somehow magically fall together… Nothing is going to change. You’re not going to see the kind of success you deserve unless you take action.

You can do it the easy way or the hard way.

The fast way or the slow way

The right way or the wrong way.

Trying to figure it out all by yourself is flat out exhausting. Which is why you need the Retail Mastery System…

All the work has been done for you. The Retail Mastery System is the easiest, fastest, and best way to grasp the ELEVEN Critical Retail Skills:

  • Staff Development (Hire, manage, and lead your team)
  • Marketing (Drive tons of customers into your store)
  • Digital Marketing (Leverage the power of the internet to attract more customers)
  • Customer Service (Create a customer-focused culture in your store)
  • Selling (increase sales and improve service)
  • Store Operations (Make your store run on rails, even if you’re not around)
  • Visual Merchandising (Design and display to sell more merchandise)
  • Inventory Management (Buy smart to put more money in the bank)
  • Assortment Planning (Pick the right products to keep your customers buying)
  • Financial Management (Understand basic retail math and financial reports)
  • Personal Business Skills (Get more done and have more fun)

Just picture yourself having the ideas, information, and inspiration you need to grow your business all at your fingertips.

Think about what it would be like to have the answers handed to you by someone who’s been there and been super successful.

That’s what the Retail Mastery System will provide for you.

Originally launched in 2008 and newly updated for 2017, the Retail Mastery System is the single most comprehensive resource for retail store owners on the market.

We’ve tackled each of the 11 Critical Retail Skills and created a module dedicated to coaching you through each one with…

  • Video lessons with retail experts, Bob and Susan Negen, that will show you the tried & true solutions to the most common retail challenges….
  • Audio tracks from each lesson so you can listen in your car or on your phone…
  • Sample forms, checklists, templates, and spreadsheets to help you solve all your back-office challenges…
  • Recommended resources to help you get the most out of your education with us…
  • And complete books on each topic delivered both physically and electronically so you can take notes and highlight the most important parts…(to be delivered late fall!)

Here’s what you’ll discover in each of the 11 modules:

Essential Retail Skill #1: Marketing

One client increased his sales by $109,000 with just one single idea from this module. Find out how you can quickly duplicate his promotion – the ACTUAL LETTERS he used to get these amazing results are included.

You’ll learn…

  • How to stop wasting money on ads that don’t work, PLUS you’ll discover the secret to big time returns on all of your marketing efforts. (This information alone will be worth thousands of dollars to you!).
  • 12 proven methods that will bring new customers into your store on a regular basis… Our clients have used these strategies in urban, suburban, and rural areas with great success.
  • Powerful strategies you can use to generate rock star publicity for your business… and we’ll also show you how you can translate publicity into sales.
  • A step-by-step Marketing Plan Strategy that our clients have used to drive their sales through the roof over and over again
  • And so much more…

Essential Retail Skill #2: Selling

Your employees are in charge of every single customer transaction that happens in your store. And when you train them to be a customer-focused sales superhero, you will put immediate profit into your cash register.

You’ll learn…

  • The non-negotiable steps to a great retail sale and how to make them happen in your store.
  • The major paradigm shift retailers must make to become tremendously successful at selling and how to create this shift for your own store.
  • How to master the most powerful words you can use to explore customer needs and make more sales.
  • The secret to add-on sales and how to effortlessly increase average sale and add profit to your bottom line.
  • And so much more…

Essential Retail Skill #3: Assortment Planning

Planning your best assortment is a constantly evolving process. It’s always a work in progress. What was the right stuff last season, last year, or ten years ago is probably not the right stuff today. It sounds so basic, but the implications for your success are huge.

You’ll learn…

  • How to get deals that will save you money and strengthen your relationships with your vendors at the same time.
  • The 8 key concepts of assortment planning and how to implement them in your store.
  • How to create your store’s merchandising philosophy and why it’s important to have one.
  • The most important reports you should run, review, and analyze weekly. These reports will reveal exactly what merchandise your customer is hoping to find on your shelves when they come shopping.
  • And so much more…

Essential Retail Skill #4: Staff Development

A motivated and engaged staff is the Holy Grail of retail. Without a team of retail superstars, your customers are not getting the service they deserve and you’re missing out on tons of cash.

You’ll learn…

  • How you can create a team environment to get your staff working together harder than ever.
  • The method to make the right hire every time with our exclusive interview process. Discover how to see below the surface using our techniques.
  • The secret to writing help-wanted ads that attract great people – and it all starts with creating your ideal employee profile (don’t worry, we’ll show you how to do that, too!).
  • The best way to improve employee performance (and reward high-performing staff) that’s easy to implement and actually welcomed by employees.
  • And so much more…

Essential Retail Skill #5: Inventory Management

If you had a crystal ball, you could use it to see precisely what your customers will buy so you’re ordering only the right amount of the right stuff at the right time. We’ll show you how your POS system can be that crystal ball.

You’ll learn…

  • How an Open Buy System will allow you to buy less, sell more, reduce clearance markdowns and build your profit margins.
  • Our 5-Point Structuring System to create an optimally efficient department structure. Plus, learn exactly how to use it in your store.
  • The insider way to expertly plan your annual sales using our Proven 7 Step Process.
  • How to minimize markdowns and decrease the impact on the health of your business
  • And so much more…

Essential Retail Skill #6: Visual Merchandising

Browsers can be easily turned to buyers if you understand that Visual Merchandising is nothing more and nothing less than the in-store marketing of your products. It’s not just about making merchandise pretty or interesting it is about making it pretty and interesting so your customer is eager to buy.

You’ll learn…

  • The 5 Critical Elements of Visual Merchandising and what difference they will make in the way your store looks and sells.
  • Why your overall brand image is the foundation of all your Visual Merchandising and will influence every other decision you make.
  • How the right signs become silent salespeople and add a lot of dollars to your bottom line with no effort from you.
  • The basic rules of effective in-store display (and what you need to know about displaying your merchandise the right way).
  • How to entice customers into your store with appealing, dramatic window displays. 
  • And so much more…

Essential Retail Skill #7: Customer Service

Create an amazing customer experience and you’ll have loyal customers for life. Get it wrong and all bets are off. We’ll help you get it right so you keep growing.

You’ll learn…

  • How to train your team to say the 9-word combo that will help you handle customer complaints. You’ll have fewer returns, keep more loyal customers, and improve your employees’ confidence.
  • The inside information on how to make The Big Switch and stop looking at your customers as a single transaction.
  • How to harness the magic of the rule of reciprocity and how you can gain more by giving more.
  • The proprietary W.W.M.C.W. method that will make your customers take notice (and tell their friends).
  • The 5 non-negotiable standards that you need to implement right now to create a premium customer service culture in your store (this is what creates raving fans of your business and increases your sales).
  • And so much more…

Essential Retail Skill #8: Digital Marketing

The world is digital – and if you’re not online, you’re missing out on a huge target audience for your business. We’ll show you how Digital Marketing will help you get noticed by new prospects and build long lasting relationships with existing customers.

You’ll learn…

  • How to strategically choose and plan your social media attack so you’re found in the right places at the right time.
  • A simple matrix with over 100 ideas for social media content so you can attract an audience on Facebook, Instagram, Twitter, or YouTube and drive them to your store.
  • How email marketing can help you stay in touch with your customers – from your welcome email to your eagerly anticipated email messages, you’ll have our proven system for getting email right.
  • What pages you need on your website (and why) to convert website traffic into foot traffic and increased sales in your store.
  • How social media ads will help you build your online community and how you can use those ads to bring new prospects through your doors.
  • And so much more…

Essential Retail Skill #9: Financial Management

Whatever the reason you started your store – freedom, independence, passion, or just for the fun of it all. At the end of the day, money is what keeps the doors open and the bills paid. So we’re going to help you manage your money the right way.

You’ll learn…

  • 8 ways to take more cash out of your business because CASH IS KING.
  • The 6 simple financial statistics that will tell you 99% of what you need to know about the REAL direction your business is taking.
  • How to read (and understand) a balance sheet and P&L statement without getting a migraine
  • The 5 crucial questions you should ask before even thinking about hiring your financial team.
  • And so much more…

Essential Retail Skill #10: Store Operations

Daily operations can be the biggest hassle of owning your own business. Get control by using the processes, procedures, and policies that ensure your store runs great even when you’re not there.

You’ll learn…

  • Scheduling secrets that will save you hundreds (or thousands) of dollars in payroll every month.
  • 7 steps for achieving your vision for a perfect store.
  • A simple technique that helped one client catch a thief – the first day she used it! (The harsh truth is that your store is vulnerable… and we’ll help you keep your money in your pocket where it belongs.)
  • The best method of creating a store opening and closing checklist – so you can start your day off (and end your day) right every single day.
  • 12 ways to create a store environment that dazzles your customers.
  • And so much more…

Essential Retail Skill #11: Personal Business Skills

Success is an inside game. At the end of the day, your success is about you and your mindset. You must learn to become the kind of person who is successful.

You’ll learn…

  • 4 ways to think about your time so you to get the most important work done and still have time for family, fun, and friends. Imagine having a social life AND a thriving business!
  • Your psycho-cybernetic system: what it is, and how you can control it
  • How aligning your beliefs and your values can make immediate and major positive changes occur in your business and your life.
  • What is your Reticular Activation System and how do you harness its power? We’ll show you!
  • 9 productivity hacks that allow you to work smart and get more done with ease.
  • And so much more…

 This is just the tip of the iceberg when it comes to what you’ll discover in the Retail Mastery System.

The Retail Mastery System truly is everything you need to know to get to the next level of retail success.

This system contains years of retail experience on top of years of coaching experience. We’ve built the Retail Mastery System because we know exactly what you’re going through… we’ve been there ourselves.

The Retail Mastery System and the philosophy behind it was developed using our 35+ years of on-the-floor retail experience. (Susan was a senior executive at major department stores for 16 years and Bob owned his own chain of independent retail stores for 19 years.)

This means that we’re not showing you theory, or ideas from someone who’s never been in your shoes. You’ll learn real, applicable knowledge from proven experts that really works.

Plus, this is not the first iteration of this product – it was originally released in 2008. Since then, we’ve listened to feedback, studied more strategy, and we’ve released this updated version improved with:

NEW VIDEOS with NEW CONTENT for each of the 11 modules

Every single module has all new videos with updated content. The videos are chunked into shorter, easier-to-watch lessons so you can find what you’re looking for at a glance. Simply put, this version is even better than the original and even easier to use.

NEW BOOKS that coordinate with the new videos will be released as printed materials in August 2017.

You’ll receive the full set of printed materials to put on your bookshelf and access to the e-books will be available on your owner’s website. You get the best of both worlds – online access plus a trusty printed version that you can read ITRW. (That’s digital media slang for “in the real world” in case you need a translation!)

NEW DELIVERY on a mobile responsive website

You’ll have easy access to everything in the Retail Mastery System everywhere, all the time, on any device with internet access.

No disk drive or video player required. Just plug your cell phone into your car and listen during your commute. Or pop in your headphones to easily listen while you’re working out. Need a form when you’re at a trade show or meeting with a marketing partner? Just download it right from the website.

No other system on the market gives you such a comprehensive study in how to be successful in retail. And no other system makes it as easy to use the information or provides it in multiple formats.

Think it’s too good to be true? See what just a few of our clients have to say:

“I’ve doubled my business from $500K to a MILLION this year and have done under half of what’s in the Retail Mastery System. I can only imagine where I’ll be once I get further in!”

Todd Anderson

R/C Excitement, Fitchburg, MA

“I have overcome self-doubt, a recession, two years of construction at my front door, competition and SO much more with the help of the Retail Mastery System. I am celebrating our 11th Anniversary soon and I feel certain that I couldn’t have done it without Bob and Susan and my Retail Mastery System!

Tonya Christensen

Must Love Dogs, Grand Haven, MI

“I took the loyalty program from the Retail Mastery System and tweaked it a little for my business. In one year our program grew by 3,500 people – that’s huge! Plus, 80% of the people who come in to our store sign up.”

Ann Schneider

The Front Porch, Waukesha, WI

All you have to do is click below and you’ll be able to access the information IMMEDIATELY. No downloads, no software… and you’ll be on your way to higher profits, happier customers, and more money in your pocket.

And there will never be a better time to invest in the NEW Retail Mastery System…

You work hard for your money, but we guarantee…

The Retail Mastery System has consistently produced sales increases from 10% to 50%… sometimes even more! So a store with $300,000 in sales making just a 10% increase would still realize a positive swing of $30,000 in their favor. If your annual sales are $5 million even a measly 5% increase means a whopping $250,000 in sales – that’s a 12,400% Return On Investment!

This means that the Retail Mastery System could literally pay for itself the very first month you use it. Imagine the difference it could make in your business and life in just one year.

Cash Flow Tight? We Get It.

Running a business can be tough. That’s why we really want you to have the Retail Mastery System. It’s the key to unlocking your retail success. The skills you’ll learn will make you more money, increase your cash flow, and improve your profitability. And we don’t want the price tag to keep you from making the investment.

So, if cash is tight right now, you can take advantage of our monthly payment plan of $197 a month for 18 months. And the beauty of this is you can start learning and profiting from the information in the System on day one even if you’ve only made one payment of $197!

That’s like having us “on retainer” as your exclusive store consultants for less than $10 a day (about what you’d pay for coffee and a sandwich at a local snack shop).

Do you think you could increase your sales by less than $10 a day to cover your investment?

We do. In fact, we guarantee it:

So here’s the deal…

If you give the Retail Mastery System an honest try – and within 90 days you’re not 100% satisfied for any reason whatsoever…

Just give us a call at 800.842.1660 and we will refund every penny you paid.

The bottom line is you have nothing to lose… and everything to gain.

All you have to do is click the button below and invest right now.

The longer you wait, the farther you fall behind your competition.

The longer you wait, the more customers you’re going to loose to the internet and big box stores.

The longer you wait, the more hours you’ll spend slaving over your business away from family and friends.

Invest in yourself. Invest in your business.
Invest in your future and your freedom.

Remember, you’re going to get the 11 Essential Retail Skills:

  • Staff Development (Hire, manage, and lead your team)
  • Marketing (Drive tons of customers into your store)
  • Digital Marketing (Leverage the power of the internet to attract more customers)
  • Customer Service (Create a customer-focused culture in your store)
  • Selling (increase sales and improve service)
  • Store Operations (Make your store run on rails, even if you’re not around)
  • Visual Merchandising (Design and display to sell more merchandise)
  • Inventory Management (Buy smart to put more money in the bank)
  • Assortment Planning (Pick the right products to keep your customers buying)
  • Financial Management (Understand basic retail math and financial reports)
  • Personal Business Skills (Get more done and have more fun)

And each module comes with:

  • Video lessons with retail experts, Bob and Susan Negen, that will show you tried & true solutions to your most common retail challenges.
  • Audio tracks from each lesson so you can listen in your car or on your phone.
  • Sample forms, checklists, templates, and spreadsheets to help you solve all your back-office challenges.
  • Recommended resources to help you get the most out of your education with us.
  • And books delivered both physically and electronically so you can take notes and write down your most important ideas and insights. (To be delivered in August 2017.)

Plus, a super BONUS… 

  • Two FREE Tickets to the Retail Success Summit (Value: $1,294). The Retail Success Summit is a LIVE event that’s jam-packed with the concepts we teach. It’s an in the flesh, super-energizing event designed to help you make the most of the Retail Mastery System.

Do you really think that you can afford to miss this?

Click the button below. You’re guaranteed to see success or your money back.

You take no risk.

Do you recall the questions I asked you at the beginning of this letter?

Take a moment to answer them now that you know you’ve got the tool at your fingertips to make it all happen…

Are you ready to take your business by the horns and drive sales WAY up this year?

Are you willing to do what it takes to create happy, loyal customers and a dream-team staff?

Are you absolutely ready to increase your take-home income while making a bigger name for yourself in your community?

So what’s holding you back?

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