This Episode: Should Retailers Charge Customers Credit Card Fees?
In this week’s Real Retail TV, I’m going to cover the controversial topic of credit card fees. Should independent retailers be passing along these fees to their customers? The short answer is no. It’s your #1 competitive advantage to be able to provide an incredible in-store experience. And no matter how wonderful your sales staff is or how perfect your merchandise is, when a customer goes to pay and sees that they’re being charged a credit card fee, they’re going to feel like they’re being nickeled and dimed. Even if they don’t say anything in the moment, there is a big chance that they just won’t return to your store. Save yourself the trouble and treat credit card fees like you would any other business expense.
If you want to learn more about the best business practices for your store and be in a room filled with some of the smartest indie retailers in the world, then you need to be at this year’s Retail Success Summit. Click the link below to learn more and register now.