Meet Susan Negen: Retail Expert & Consultant

Susan Negen has a knockout one-two punch of sophisticated “big business” skills and street-smart small business experience. 

She has worked as a senior executive for retailing giants like Bloomingdale’s, Macy’s, and Lord and Taylor. She has been on the leadership team of a small retail business and understands the joys and challenges of being an entrepreneur. Susan quickly discovered that the problems of operating a multi-billion dollar company and the struggles of the entrepreneur are not that much different! 

In her more than two decades of business experience, Susan has effectively managed groups of over 150 employees. She’s used her expert analytical skills to purchase inventory for both large and small stores, and has brought a keen sense of organization to WhizBang! Training.

As the Director of Merchandising at the Mackinaw Kite Co., Susan was instrumental in helping create a nationwide yo-yo boom. She maintained outstanding flow of merchandise to their Yo-Yo Universe kiosks during the volatile yo-yo craze. This minimized the out-of-stock position most retailers across the country were experiencing and allowed them to sell over two million dollars worth of yo-yos in just over 6 months! 

This yo-yo adventure forced Susan and her business partner Bob to boil down 20 years of hard-earned experience into a fun, but no-nonsense, only-if-it-works outlook on business. This “make it fun, but get it done” attitude has given Susan an expert edge not only in marketing, but also in practical, proven customer service practices, solid common sense employee management, super-efficient operations, and focusing the entrepreneurial spirit. 

As a co-creator of the Retail Mastery System, the Retail Sales Academy, and the best-selling book Marketing Your Retail Store in the Internet Age, Susan shares her skills and wisdom as a retail consultant with independent store owners, managers and employees all over the world. 

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