This Episode: You Don’t Have To Discount!
With the holiday season quickly approaching, it’s important to recognize that you do not have to have storewide discounts associated with your promotions. The best retailers have a robust calendar of promotions and events that don’t include markdowns. Promotions can help to build buzz, give you a reason to communicate with your customers, and add value to your customer’s shopping experience.
What promotions do you run in your store that don’t include discounts? I would love to hear about them in the comments.