Are you making deposits in your customer’s emotional bank account or are you always making withdrawals? This is such an important aspect of your marketing efforts that many people ignore. You must give to get. 



This week Steph from Crystal Media Co. took over our monthly Retail Marketing Club meeting and this was one of her top tips for standing out on social media. Giving your customers content that makes them laugh, teaches them something new, or simply brightens their day will help build the emotional bank account and create trust. That way, when you’re ready to share information about an upcoming promotion or sale, your customers will be more likely to shop with you because they now have an existing positive relationship with your business. 



What is something you’ve shared with your customers lately to help build the emotional bank account? I would love to hear about it.