As entrepreneurs, we tend to self-criticize when we start to feel overwhelmed. This habit can hold you back from the true success that comes when you are able to let go of negative thoughts and let your creativity flow.
AI is revolutionizing retail! Indie retailers are already taking advantage of this technology to create more personalized customer experiences, streamline content creation and save time and resources for other tasks.
In this episode of Real Retail TV I share three of the most common and costly mistakes I see retail store owners and managers making when training their teams. As brick and mortar retailers your competitive advantage is your ability to give your customers a great experience, and that starts with training.
Does your business make you feel overwhelmed? You deserve a business that gives you freedom! The key is team training. You can create a culture that allows you to get out of your store and gives you mind freedom, time freedom, physical freedom, and financial freedom.
Is your team’s lackluster performance taking up too much space in your mind? The truth is that the end to your frustration with your employees depends on you. If you love your store and you want your employees to be loyal, then you owe it to them to build a training program that lays out the steps they need to be successful and take pride in their work.
Independent retailers have the ability to give their customers an experience that the big box stores can’t compete with. In order to provide a great experience you need to give your team the tools they need to execute it. If you’re serious about building a culture that creates customer and team loyalty then you’re going to need a rock-solid training program.
In this episode of Real Retail TV, I explore the future of retail leadership. There has been a huge shift in the last few years. There is no longer room for store owners who think that just “showing up” is enough. As we talked about last week, expectations are up and loyalty is down. Customers expect a great experience. The key is to educate, engage, and empower your team.
In this episode of Real Retail TV, I explore three reasons you might be losing customers. In the world of retail, expectations are up and loyalty is down. It’s important to create a smooth and easy shopping experience for your customers to keep them close and keep them coming back.
When I owned the Mackinaw Kite Company, I was constantly getting donation requests. I knew that the requests were coming from good people working for a cause they believed in, but the sheer number of requests became overwhelming. That’s why Susan and I have created a group of strategies that we call WhizBang! Cause Marketing.
When you create a promotion, it’s important to think about the big picture. What is the purpose of the promotion? Is it to activate existing customers or get new customers? Are you working on building relationships and building your database? Or are you simply trying to generate cash and reduce inventory? When you start with your purpose in mind you will be much more effective and efficient.
