To be able to “print money” you need to have an amazing marketing plan. When you’re building a great marketing plan, it’s not just about finding good ideas. You have to want to learn the mindset, skillset, and structure that it will take to get to that next level.
Black Friday is just a few days away! In this episode of Real Retail TV, I share a few simple gift card promotion ideas that you can execute quickly, without a lot of extra work.
In this week’s Real Retail TV, I take a deeper dive into last week’s topic on change. Every time you make a decision to change, you are exhibiting courage. Taking these steps will not only expand your comfort zone but also boost your confidence.
Wishing for your business to grow isn’t enough. In order to get different, better results, you need to change. You have to change your habits and skills to learn how to get to the next level. It can sometimes feel unsettling to fall into a new routine, but it’s necessary to step up your game as a retailer.
You’ve probably heard me say that there has never been a better time to be an independent retailer. After the lockdowns of 2020 you saw an outpouring of love from your communities like never before. That disruption has opened up an incredible opportunity for independent retailers. Don’t miss out on this moment in history!
In this episode of Real Retail TV, I share one of the biggest takeaways from our recent Platinum Mastermind Group meeting. The truth is, there is no silver bullet to creating a great culture. It’s all of the little things that add up over time that create the team and ultimately, the lifestyle you want.
With the holiday season quickly approaching, it’s important to recognize that you do not have to have storewide discounts associated with your promotions. The best retailers have a robust calendar of promotions and events that don’t include markdowns.
One lesson you need to learn as a retailer is that selling isn’t sleazy. In fact, when done correctly, selling is just another form of great customer service. When you’re interacting with your customers, the end goal should always be to get them to the perfect purchase. Getting them to that purchase may even require adding on more items to ensure they leave with everything they need to feel satisfied. Becoming a great salesperson doesn’t happen overnight, it’s a skill that requires training and practice.
This is one of the most important lessons you can learn as an entrepreneur. You are not your business. The success of your business does not determine your value. It’s important to remember that there are so many other parts of you that make up who you are as a person.
In this episode of Real Retail TV, I share one of the best ways to get your holiday shoppers coming back long after the season is over. The opportunity to turn casual shoppers into lifelong customers is huge and Blizzard Bucks makes it far less challenging. This is a great way to grow your business by increasing your number of transactions per customer.
