Planning your best merchandise assortment is a constantly evolving process. It’s always a work in progress. What was right last season, last year, or ten years ago might not be right today. This Tip comes from the Assortment Planning module of the Retail Mastery System and will help you better understand your merchandise assortment cycle.
Contests are a great way to spice up your regular marketing. They are fun, easy, and if done correctly, very effective.
As a retailer, we all experience setbacks and speedbumps. The best strategy to overcoming obstacles is to stop looking at HOW and start looking for WHO. Watch Bob’s video to learn more.
When you first start your business, the more you DO the more you make. But after you’ve been in business a while, there comes a time when the more you THINK the more you make. As the leader of your business, you must make time to think about your business. Here are some ways to help you do that:
When you’re on social media platforms like Facebook, Twitter, Instagram or Pinterest you’re RENTING your digital real estate. And you’re at the whim of the landlord. Discover what you can do when your business page followers see even less of your organic content.
Great signs will increase your sales, guaranteed. In fact, signs are one of the most important, least expensive sales and marketing tools you have at your disposal. It is one of the easiest ways to answer the customer question, “Do they have what I want to buy?”
One of the biggest mistakes store owners make in their marketing materials is not giving a clear “call to action.” You can’t just hope that folks will read your postcard, visit your website, or see your Facebook ad and figure out for themselves what to do. As I’ve said before, hope is not a marketing strategy! Make sure that postcard, or webpage, or Facebook ad shouts “Hey! Do THIS!”
Here are 5 tips for creating an effective call to action:
Even if you don’t carry a single piece of Halloween-y merchandise, you can still attract customers to your store with fun Halloween promotions. Here are ten ideas to get you started…
Whatever you decide to do for Valentine’s Day this year, have fun and be creative! Below is a list of 13 fast, fun marketing promotions you could run for Valentine’s Day this year…
