Tiny Tweaks, Big Differences
Every marketing campaign has several elements that can either make or break its success. In this episode, Bob shares how sometimes even the tiniest tweak or modification can make a dramatic difference in your results.
What Are People Really Buying?
Learn the common-sense secret that successfully sold over 3 MILLION dollars of yo-yos and can be used easily in any retail business, plus more retail tips in this episode of Real Retail TV!
Everybody Has A Story
Major retail tip: to be the best salesperson you can be, it’s key to remember that everybody has a story. Everyone who comes into your store has something going on in their lives that you don’t know about, but that may be relevant to the process of getting them to a perfect purchase.
Man On The Street In Grand Haven
Change – in life and business – is inevitable, but how we respond to change is what’s really important. In this Man On The Street edition of Real Retail TV, Bob shares some retail tips on how to deal with change and keep up with the times.
How To Keep Your Store Under Control
Is your store a disaster? Does it look like a hurricane devastated your displays? In this episode of Real Retail TV, you’ll learn retail tips that show you exactly how to create order from chaos by using an opening and closing checklist taken from the store operations module of the Retail Mastery System.
It’s Hard To Grow Big When You Think Small
Mindset matters when it comes to the growth of your retail business. Get into the right headspace with retail tips from Bob’s personal experiences to help you start looking at your retail business through new lenses in this episode of Real Retail TV.
Selling Out Of Your Own Pocket
When you’re trying to help your customer find their perfect purchase, it’s important to remember that IT’S NOT ABOUT YOU! In this episode of Real Retail TV, discover retail tips on how to guide your customer to what they really want to buy, and not necessarily what you’d like to sell.
How To Fire A Customer
As the owner or the manager of a retail business, every once in a while you’ve just had enough. Every once in a while, you have to fire a customer. And in this episode of Real Retail TV, I’m going to share with you exactly how to do it.
Increasing The Margins In Your Retail Business
As an independent retailer, being savvy about maintaining, and increasing your margins is a critical part of running your business. In this episode, Bob will teach you four strategies to make more money by significantly increasing your margins.
Man On The Street: NYC
In this episode, join Bob in a man-on-the-street video shot in New York City with some live retail tips. In it, we discuss a really fun, interesting model for restaurants, and the lessons that you can take from that experience and apply to your retail business.
The Retail Mastery System
The Retail Sales Academy
