Insights From My Favorite Store
In this Real Retail TV replay, I share some invaluable insights from one of my favorite stores in the retail world, Zingerman’s Delicatessen. There are quite a few things that set this place apart.
My #1 Counterproductive Productivity Tip
Boosting productivity sometimes involves unexpected methods. Instead of rushing for a new planner, time management tricks, or apps, consider the power of being in the moment. Being present enhances focus, naturally ramping up productivity and efficiency.
Your Indie Influence
You have more influence than you might realize. Indie retailers like you have a profound impact on their communities, their employees, and even the broader world. Your store offers an experience that is a true gift, and that’s exactly what our upcoming Retail Success Summit is all about – celebrating your indie influence!
What Is Really Driving Buying Decisions?
Every purchase is more than just a transaction—it’s a decision fueled by emotion. Customers aren’t just buying things; they’re investing in the experiences and emotions tied to your brand. Understanding and leveraging these emotional connections can transform your business and make your team more effective on the floor.
Triple Your Sales With One Promotion
In this episode of Real Retail TV, I explore one of my favorite promotions from the Retail Mastery System. Recently, in our WhizBang! Retailers Facebook group, we ran a poll asking retailers how much this single promotion increased their Saturday sales. More than half of the respondents said that the Fifth Saturday promotion tripled their sales compared to a regular Saturday!
One Word To Fuel Your Week
Entrepreneurship means tackling challenges head-on, embracing change, and staying focused on your vision. The most successful retailers do this with calmness and patience, viewing setbacks as growth opportunities and obstacles as chances to innovate. In this episode of Real Retail TV, I explore the single word that embodies this mindset and discuss how you can embrace it.
Creating A Strong, Positive, & Consistent Brand
Ensuring your brand aligns with your store’s identity is more important than ever. Your brand is experienced across various touchpoints—your website, social media, print materials, packaging, and more. It’s the thread that weaves these experiences into a cohesive image, creating a positive and memorable experience for customers.
Firing Customers Without Burning Bridges
The customer isn’t always right. While I strongly advocate for a customer-focused approach, there are times when you may need to part ways with a customer. It’s important to recognize when a customer is causing significant emotional strain, making it necessary to end the relationship.
Inspiring High Performance From Your Team
The better your team’s selling skillset, the more revenue you’ll generate. And by leveraging sophisticated statistics, you can effectively drive high performance in your retail team. In this episode of Real Retail TV, I delve into four critical statistics you should focus on in your ongoing coaching.
The Top 3 Mistakes You’re Making With Your Team
The top three mistakes you’re making with your team revolve around training. . Properly equipping your employees for success not only boosts sales and customer satisfaction but also fosters confident, loyal team members.
The Retail Mastery System
The Retail Sales Academy
