What A Long Strange Year It’s Been
This has been a long, strange year. In this episode of Real Retail TV, I’ll reflect on how all of the uncertainty, stress, and anxiety of this past year will serve you well in the future.
A Contrarian View Of Retail Success
If I were to put 100 retailers in a room and ask, “What does success mean to you?” My guess is that 90% to 95% of the retailers that I was talking to would say a number of stores or profitability or annual sales. Their view of retail success is measured by some sort of objective standard. In this episode of Real Retail TV, I want to share my contrarian view of retail success.
How to Buy Smarter
Planning your best merchandise assortment is a constantly evolving process. It’s always a work in progress. What was right last season, last year, or ten years ago might not be right today. This Tip comes from the Assortment Planning module of the Retail Mastery System and will help you better understand your merchandise assortment cycle.
My Predictions For The Future Of Retail
The future of independent retail has never, ever been brighter. Competitive advantages of the big department stores and Amazon have been diminished, if not eliminated and small to mid-sized brick and mortar independent retailers have new advantages. Watch this week’s episode of Real Retail TV to discover my predictions for the future of retail.
How To Make Your Promotions 10X More Profitable
Promotions do not only have to be about driving people into your store. You can make them omni-experiential! Using the ideas you’ll discover in this episode of Real Retail TV, you’ll be able to make your promotions ten times more profitable.
Dealing With Those Pesky Donation Requests
When I had my retail business, the sheer quantity of donation requests absolutely drove me crazy. I mean, it wasn’t just my local organizations that wanted money or donated merchandise, I found that I was getting requests from organizations 30, 40, 50 miles away that I didn’t even know. So, if those pesky donation requests are driving you crazy, then this episode of Real Retail TV is for you.
Don’t Make This Huge Mistake With Social Media
In this episode of Real Retail TV, I’m going to talk to you about a huge mistake a lot of people make with their social media marketing. You spend a lot of time, energy, and money on building your social media communities and it is so important to turn those relationships into contact information.
How To Prepare For The Post-Pandemic Future
The end of the pandemic is in sight! For most independent brick and mortar retailers, when this pandemic ends, sales are going to explode and there are going to be more opportunities for you than ever had before. So, in this episode of Real Retail TV, you’ll discover how you can prepare for the post-pandemic future!
Winner Winner! Chicken Dinner!
Contests are a great way to spice up your regular marketing. They are fun, easy, and if done correctly, very effective.
How To Successfully Navigate Minimum Wage Increases
The upcoming minimum wage increases are causing a lot of consternation on the part of many independent retailers. In our WhizBang! Retailers Facebook group, someone asked, “What are you going to do about it?” There were over 200 comments, which means it’s a topic that needs to be addressed. So, in this episode of Real Retail TV, we’re going to talk about how to think about the wage increases and even more importantly, what you can do about it.
The Retail Mastery System
The Retail Sales Academy
