In this episode of Real Retail TV, I’m excited to present part two of the popular Retail Success Summit session, “Ways to Wow ‘Em.” In this clip, you’ll discover insights about the second half of the customer service pyramid and learn how to put the cherry on top of an exceptional customer experience.
We have an exciting treat for you over the next few weeks! At the WhizBang! Office, we’ve declared June as Retail Success Summit month as we gear up for the big event in July! This week and next, I’ll be sharing clips from a popular session from last year’s summit titled “Ways To Wow ‘Em.”
Entrepreneurship can often be chaotic, but with the right structures in place, you can transform that chaos into cool, calm, and collected control. In this episode of Real Retail TV, I share four key structures to help you create a more organized retail business.
The type of retailer you decide to be will play a big role in your business success. As an independent brick-and-mortar retailer, you have the unique advantage of choosing your path and becoming the go-to store in a world full of options.
Are you making deposits in your customers’ emotional bank accounts? Every time you ask for something from a customer, it’s like making a withdrawal. That’s why it’s vital to balance it out with actions that add value, effectively making a deposit in their emotional bank account.
In this Real Retail TV replay, I share some invaluable insights from one of my favorite stores in the retail world, Zingerman’s Delicatessen. There are quite a few things that set this place apart.
Boosting productivity sometimes involves unexpected methods. Instead of rushing for a new planner, time management tricks, or apps, consider the power of being in the moment. Being present enhances focus, naturally ramping up productivity and efficiency.
You have more influence than you might realize. Indie retailers like you have a profound impact on their communities, their employees, and even the broader world. Your store offers an experience that is a true gift, and that’s exactly what our upcoming Retail Success Summit is all about – celebrating your indie influence!
Every purchase is more than just a transaction—it’s a decision fueled by emotion. Customers aren’t just buying things; they’re investing in the experiences and emotions tied to your brand. Understanding and leveraging these emotional connections can transform your business and make your team more effective on the floor.
In this episode of Real Retail TV, I explore one of my favorite promotions from the Retail Mastery System. Recently, in our WhizBang! Retailers Facebook group, we ran a poll asking retailers how much this single promotion increased their Saturday sales. More than half of the respondents said that the Fifth Saturday promotion tripled their sales compared to a regular Saturday!
