The rule of reciprocity is something independent retailers can hang their hats on. It’s something the big box stores can’t compete with. It’s all about creating an incredible experience for your customers—a human experience. Every time you host an incredible event or help your customer find the perfect purchase, you are making a deposit in their emotional bank account that will pay back in loyalty tenfold.
Knowing when it’s time to close or sell your business can be just as important as the day you decided to open it. And selling doesn’t mean you’ve failed, it actually shows great insight. It takes real awareness to recognize when it’s time to move on to the next chapter in life.
Earlier this week in our WhizBang! Retailers Facebook group, there was a discussion about slow sales and being down from last year. In this episode of Real Retail TV, I’ll cover what you should focus on when business feels sluggish.
For this special 300th episode, I’m taking a trip down memory lane, all the way back to the very first Real Retail TV episode. WhizBang! Cause Marketing is the ideal solution for handling those frequent donation requests, allowing you to create a win-win relationship between your store and a nonprofit.
In this episode of Real Retail TV, I’m excited to share my opening keynote from the 2024 Retail Success Summit! I genuinely hope it leaves you feeling inspired and proud of the incredible impact you make in the world as an independent retailer.
Do you know about the curse of brick and mortar retail? The good news is, it’s a curse that is easily broken. You can have a beautiful store with all of the right merchandise, but if your customer service is lacking, then you won’t be as successful as you could be.
In this episode of Real Retail TV, I’m diving into marketing strategy, not just the tactics or ideas, but the big-picture approach that makes all your marketing efforts come together smoothly.
In this Real Retail TV replay, I’m taking it back to basics. Running a store successfully requires foundational skills. Passion for your products alone isn’t enough. I learned this firsthand with my own store, the Mackinaw Kite Company.
In today’s Real Retail TV episode, we dive into a hot topic: Should retail entrepreneurs voice their political views or stay quiet during these divisive times? It’s a crucial discussion for anyone in the retail business, and I’m excited to share my thoughts with you.
When you think of relaxing, it might not seem like something you need to work at. However, especially for retail entrepreneurs, it’s essential to view relaxation as a daily practice. By associating relaxation with specific triggers, you can turn it into a habit, allowing you to find moments to unwind and think more clearly throughout your day.
