In this episode of Real Retail TV, I’m digging into a concept that has shaped the way I run businesses, coach clients, and teach retailers for years. It’s simple, but incredibly powerful: low cost, high value. This idea can completely shift how you think about relationships with your team, with your customers, and even with your own business strategy.
In this episode of Real Retail TV I’m tackling one of the biggest challenges independent retailers face today: the experience gap. Expectations are higher than ever, loyalty is harder to earn, and yet, too many stores are falling short in ways that cost them sales, customers, and long-term success.
Let me ask you this: is your inventory working for you… or against you? As we head toward the end of the year, one of the smartest things you can do for your store is to get intentional about reducing those stock levels. Not only does it free up cash (and who doesn’t want more cash in their pocket?), but it also saves you headaches with year-end counts and even helps lower your tax bill.
In this episode of Real Retail TV, I’m sharing a story about one store owner who took a simple, old-school marketing tactic and turned it into something extraordinary. We’re talking about a practice that costs almost nothing, takes just a few minutes a day, and yet creates loyalty that competitors simply can’t touch.
In this episode of Real Retail TV, I’m sharing a simple but powerful rule that can change all of that. It’s not complicated, but it will help you reclaim your time, show your team you trust them, and give you the freedom you dreamed about when you first opened your store.
If you’ve ever ended your day exhausted but still feeling like you didn’t actually get anything important done… oh man, do I know that pain. When I owned the Mackinaw Kite Company, I lived in that cycle. I was working like crazy, but never making real progress on the big stuff that actually moves the needle. That’s when I decided enough was enough. I needed a better way to run my business and my life without feeling like I was constantly behind.
In this episode of Real Retail TV, I’m sharing a story from the early days of the Mackinaw Kite Company, a time full of enthusiasm, mistakes, and some very real frustrations. Back then, we were doing all the things a store owner is supposed to do, but we didn’t have the skills to do them all well. And let me tell you, that catches up with you.
If you’ve ever felt like you’re running one sale after another just to keep the register ringing, you’re not alone. In this Real Retail TV replay, I break down five powerful types of retail promotions. And believe it or not, only one of them involves offering a discount.
In this episode of Real Retail TV, I’m getting into a question I hear all the time: “How much should I spend on marketing?” It’s a good question, but it’s not the most useful one. In this video, I’ll share a better way to think about your marketing budget, one that focuses on measurable return and long-term impact, not just percentages.
Money loves speed. It’s a phrase I heard at a recent Platinum Mastermind Group meeting that has stuck with me, and in this episode of Real Retail TV, I’m unpacking why it matters more than ever in today’s fast-changing retail world.
