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How To Fire A Customer

How To Fire A Customer

As the owner or the manager of a retail business, every once in a while you’ve just had enough. Every once in a while, you have to fire a customer. And in this episode of Real Retail TV, I’m going to share with you exactly how to do it.

Increasing The Margins In Your Retail Business

Increasing The Margins In Your Retail Business

As an independent retailer, being savvy about maintaining, and increasing your margins is a critical part of running your business. In this episode, Bob will teach you four strategies to make more money by significantly increasing your margins.

Man On The Street: NYC

Man On The Street: NYC

In this episode, join Bob in a man-on-the-street video shot in New York City with some live retail tips. In it, we discuss a really fun, interesting model for restaurants, and the lessons that you can take from that experience and apply to your retail business.

Sales Statistics & Why They Are So Important

Sales Statistics & Why They Are So Important

Want to be able to increase your retail store’s sales in a meaningful way? Discover four simple statistics that can give you big insights into all of the little things that are happening on your sales floor.

Curbing Retail Theft & Fraud

Curbing Retail Theft & Fraud

Theft and fraud are a reality. We just need to recognize it and be upfront about it. Sometimes it’s painful. But you are a business person and part of being a business person is dealing with reality the way that it is, and thinking critically.

Three Rules Of Profitable Retail Pricing

Three Rules Of Profitable Retail Pricing

Pricing is the low hanging fruit. When you can strategically price your goods, good things start to happen. In this video, discover one of the most commonly overlooked sources of sales increases, and higher profits: pricing.

5 Ways To Fight Retail Burnout

5 Ways To Fight Retail Burnout

Burn out is a very, very real problem for independent retailers. In this episode of Real Retail TV, you are going to learn five ways to banish it from your life forever.

5 Types Of Promotions For Savvy Retailers

5 Types Of Promotions For Savvy Retailers

If you ever get caught in the trap of feeling like you’re doing too many sales in your store, then this episode about retail promotions of Real Retail TV is for you.

Lifetime Value Of A Retail Customer

Lifetime Value Of A Retail Customer

In this episode, we’ll show you how to calculate the lifetime value of a retail customer step by step. This concept can change everything about how you think of marketing.