One of the biggest mistakes store owners make in their marketing materials is not giving a clear “call to action.” You can’t just hope that folks will read your postcard, visit your website, or see your Facebook ad and figure out for themselves what to do. As I’ve said before, hope is not a marketing strategy! Make sure that postcard, or webpage, or Facebook ad shouts “Hey! Do THIS!”
Here are 5 tips for creating an effective call to action:
Learn how to create four beautiful and inspiring window display ideas to attract customers and draw them into your store.
Here’s a bit of straight talk on problem retail employees. This bit of advice on might not be easy to take, but it can change your professional life!
You’ll love this easy, fun Easter coloring retail promotion. You can also adapt this promotion for any holiday. Give it a try in your store!
Retail Store Disaster Planning: No one wants to think about the bad stuff that can happen in life, but the truth is that it could happen to you. You can’t always keep bad stuff from happening. But you can take precautions to minimize the effects on your business and your life.
The Holiday rush is over. You’ve got that great feeling of relief and accomplishment and you’re starting to think about what you’re going to do with all the hard-earned money you made from your Holiday sales. And then they start…returns.
Does the thought of building your retail website haunt your dreams? Not anymore! Discover how a successful retail website doesn’t have to be big, fancy, or expensive. It just has to exist.
Get back on track and focused on your retail store’s success with 12 retail resolutions that are sure to get you inspired, engaged, and motivated!
Passion for your product isn’t enough. It’s through the act of selling that your awesome merchandise gets from your shelves into the hands of your customers. Great selling leads to higher sales for you and a better, more satisfying experience for your customer.
Learn a variety of tips and strategies designed to improve your overall business, and increase your retail sales from retail expert, Bob Negen.