There has never been a better time to be a specialty retailer. The Boston Globe recently published a study with some very good news for us. They polled consumers and found that more than 85% of people preferred to shop at their local stores. It’s true – customers want to shop with you! You have a face, you can remember their names and what they like to buy, you can make them feel special.
Visual merchandising is the in-store marketing of your goods and services. Creating great item signs are a critical part of those marketing efforts. Learn how to put signs to work in your store.
Using gift certificates is my favorite recommendation to get customers into your store at little to no cost. Here’s my response to a survey taken by some of our retailers about their marketing skills.
You can use electronic marketing to build an “emotional bank account” with your customers. Learn exactly how to think about social media and electronic marketing so you can create customer relationships that encourage people to shop with you.
Retail Fail – Episode 347: Winter Blunderland – Video – This video winter store tip shows: Mountains of snow. Icy slick sidewalks. Can this customer overcome all obstacles? Will she actually make it to the store? Or is there a trip to the emergency room in her future…
Have you ever walked in a store and had the person at the counter, who was on the phone, ignore you, or worse yet, turn their back to you? A while ago we talked about this situation in our WhizBang! Tip of the Week and believe me, it created quite a stir!
Cash is king! Getting a solid grip on the financial management of your business is critical to retail success. Here are some ideas to help you take control and better manage your money.
Marking down merchandise is just a fact of doing business. Here are merchandise management tips so you can learn how to take markdowns wisely and minimize their impact on your retail store.
Retail Expert, Bob Negen shares some thoughts and tips from his 20-plus years as an entrepreneur and successful retail store owner on how to leverage your own retail success.
Looking for a sure-fire winner of a promotion for this holiday season? Have a “12 Days of Christmas” sale! This easy and fun Christmas promotion idea is a great way to stay in front of your customers during the last couple of weeks in that all-important shopping season.
