Should independent retailers be passing along these fees to their customers? The short answer is no. It’s your #1 competitive advantage to be able to provide an incredible in-store experience. And no matter how wonderful your sales staff is or how perfect your merchandise is, when a customer goes to pay and sees that they’re being charged a credit card fee, they’re going to feel like they’re being nickeled and dimed.
In this episode of Real Retail TV, I share what I believe to be the best store hours for independent retailers. The bottom line is, if you want to be competitive with the big box stores, you have to keep the same hours as they do. The goal is to make it as easy as possible for your customers to shop when they want to shop.
In this episode of Real Retail TV, you’ll discover how one simple question can get your team more focused and move you closer to your goals. Here at WhizBang! Training, we teach W.W.M.C.W. (What Would My Customer Want?). When you ask yourself this before any customer interaction you can easily build a culture that creates customer loyalty.
Main Street isn’t a place, it’s a state of mind. Whether your store is in a quaint downtown, in a strip mall, or in the middle of nowhere, you can still be a “Main Street” merchant. The main street state of mind encompasses the power you hold as an independent retailer. It’s your creativity and your customer focus that drive local loyalty.
After 40+ years of experience in retail, I have identified 12 traits that make successful independent retailers. In order to become competitive in today’s market, store owners need to build a strong foundation with these characteristics.
One mistake I see many retailers make is putting all of their efforts into new customer acquisition when in reality, the easiest way to grow your business is by increasing your average ticket. But beyond that, the big money really comes from getting your current customers to shop with you more often.
As entrepreneurs, we tend to self-criticize when we start to feel overwhelmed. This habit can hold you back from the true success that comes when you are able to let go of negative thoughts and let your creativity flow.
AI is revolutionizing retail! Indie retailers are already taking advantage of this technology to create more personalized customer experiences, streamline content creation and save time and resources for other tasks.
You deserve to have success in your business. You deserve to have more fun in your business. In this episode of Real Retail TV, I implore you to take a look at what it will take to get you to the inflection point on that success curve.
In this episode of Real Retail TV I share three of the most common and costly mistakes I see retail store owners and managers making when training their teams. As brick and mortar retailers your competitive advantage is your ability to give your customers a great experience, and that starts with training.
