2024 Holiday Forecast
In this episode of Real Retail TV, I will share with you my official forecast for the 2024 holiday season and, of course, pass on a couple of tips to help you make it the best it can be.
A Philosophy to Drive Your Business Forward
The rule of reciprocity is something independent retailers can hang their hats on. It’s something the big box stores can’t compete with. It’s all about creating an incredible experience for your customers—a human experience. Every time you host an incredible event or help your customer find the perfect purchase, you are making a deposit in their emotional bank account that will pay back in loyalty tenfold.
Knowing When To Step Away From Your Store
Knowing when it’s time to close or sell your business can be just as important as the day you decided to open it. And selling doesn’t mean you’ve failed, it actually shows great insight. It takes real awareness to recognize when it’s time to move on to the next chapter in life.
What To Do When Sales Are Slow
Earlier this week in our WhizBang! Retailers Facebook group, there was a discussion about slow sales and being down from last year. In this episode of Real Retail TV, I’ll cover what you should focus on when business feels sluggish.
10 Ways To Strategically Reduce Your Inventory
Cash is king! Today, you’re going to discover 10 ways that you can start to bring your inventory levels down strategically.
Turning Good Deeds Into Great Profits
For this special 300th episode, I’m taking a trip down memory lane, all the way back to the very first Real Retail TV episode. WhizBang! Cause Marketing is the ideal solution for handling those frequent donation requests, allowing you to create a win-win relationship between your store and a nonprofit.
Your Indie Influence Matters
In this episode of Real Retail TV, I’m excited to share my opening keynote from the 2024 Retail Success Summit! I genuinely hope it leaves you feeling inspired and proud of the incredible impact you make in the world as an independent retailer.
The Curse Of Brick & Mortar Retail
Do you know about the curse of brick and mortar retail? The good news is, it’s a curse that is easily broken. You can have a beautiful store with all of the right merchandise, but if your customer service is lacking, then you won’t be as successful as you could be.
Fine-Tune Your Store’s Marketing Strategy
In this episode of Real Retail TV, I’m diving into marketing strategy, not just the tactics or ideas, but the big-picture approach that makes all your marketing efforts come together smoothly.
Start Running Your Store On Easy Mode
In this Real Retail TV replay, I’m taking it back to basics. Running a store successfully requires foundational skills. Passion for your products alone isn’t enough. I learned this firsthand with my own store, the Mackinaw Kite Company.
The Retail Mastery System
The Retail Sales Academy
