If you’ve ever felt like you’re running one sale after another just to keep the register ringing, you’re not alone. In this Real Retail TV replay, I break down five powerful types of retail promotions. And believe it or not, only one of them involves offering a discount.
In this episode of Real Retail TV, I’m getting into a question I hear all the time: “How much should I spend on marketing?” It’s a good question, but it’s not the most useful one. In this video, I’ll share a better way to think about your marketing budget, one that focuses on measurable return and long-term impact, not just percentages.
Money loves speed. It’s a phrase I heard at a recent Platinum Mastermind Group meeting that has stuck with me, and in this episode of Real Retail TV, I’m unpacking why it matters more than ever in today’s fast-changing retail world.
If you’re feeling like your store’s traffic has slowed to a crawl lately, this Real Retail TV replay for you. In this episode, I dust off one of the most powerful tools in a retailer’s toolkit, the Foot Traffic Formula.
As Susan and I get ready for our annual summer getaway to the French River in Ontario, I thought it’d be the perfect time to reshare this episode of Real Retail TV. Things slow down a bit in the summer, which makes it the ideal season to rest, recharge, and gently work your brain in a different way.
In this episode of Real Retail TV, I’m sharing a little gem that came out of our recent Platinum Mastermind meeting here in Grand Haven. It was one of those stop-you-in-your-tracks moments, something so simple, yet so powerful, that I knew right away it had to be passed along.
There’s something special about a Saturday morning at the farmers market. The fresh air, the local flavor, the buzz of happy customers, and believe it or not, a masterclass in retail.
In this episode of Real Retail TV, I’m digging into what might be the hardest part of running a retail business, and no, it’s not the long hours, holiday chaos, or even hiring problems. It’s something a little deeper, and a whole lot more personal.
In this episode of Real Retail TV, we’re talking about the power of clear, well-communicated standards, and why your store can’t run smoothly without them. If your team isn’t all on the same page, they’ll do things their way, leading to inconsistency, confusion, and frustration. You can’t build a great store without great standards.
After a solid week of rain here in Grand Haven, I got to thinking about the Piña Colada Principle, a clever marketing gem from our friend Micha Seto, a past Platinum Mastermind member and owner of Blooming Boutique.
