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You’re Better Than Your Comfort Zone

You’re Better Than Your Comfort Zone

It’s true! You are better than your comfort zone, and you owe it to yourself to expand it. As a store owner, you are already doing big things. To build the kind of business you deserve, you have to keep thinking of ways to grow.

Your Word Of The Year For 2024

Your Word Of The Year For 2024

This year, my guiding word is “choice.” I believe in the power of intentional decisions to shape our paths. Each day is an opportunity to make choices that lead to self-improvement and positive momentum. Embrace the idea that you always have the freedom to make a choice that can steer you toward a better you.

New Year, Fresh Habits – Break Free from Selling with Financial Tunnel Vision

New Year, Fresh Habits – Break Free from Selling with Financial Tunnel Vision

It’s a new year, and it’s time to get a fresh start by breaking bad habits. One mistake I see retailers make repeatedly is selling with financial tunnel vision, or, as I like to call it, selling out of their own pocket. It’s important to recognize that everyone has a different price point they’re comfortable shopping at, and your perfect purchase is not necessarily your customer’s perfect purchase.

Step-by-Step, Down & Dirty Planning Process

Step-by-Step, Down & Dirty Planning Process

This encore presentation of Real Retail TV revisits the ‘down and dirty’ planning process. While this episode may be a rerun, the planning insights I share remain as relevant and indispensable as ever for 2024. Embrace this quick and effective planning method to conquer your to-do list for the upcoming year.

A Quick Holiday Message From Bob…

A Quick Holiday Message From Bob…

Congratulations on your hard work during this busy season! Now, it’s time to unwind and bask in the joy of the holidays. Susan, myself, and our team extend warm wishes for a Merry Christmas and a thriving 2024!

A Holiday Mantra For More Joy, Fun, & Money!

A Holiday Mantra For More Joy, Fun, & Money!

The holidays are filled with craziness, especially for retail store owners. In this episode of Real Retail TV, I unveil a mantra that has significantly improved my days. It’s remarkable how a simple mantra and intention setting can positively impact your mood and peace of mind.

One Marketing Tip Every Retailer Should Know

One Marketing Tip Every Retailer Should Know

If I could offer one marketing tip to every retailer I know, it would be to create a marketing book. Not only can a marketing book help you document what’s working and what’s not, but it can also add value to your business when the time comes to sell it or pass it along to the next generation. Approaching your marketing with intentionality leads to perpetual improvement.

The Retailer’s Time System For Productivity

The Retailer’s Time System For Productivity

When I owned Mackinaw Kite Company, I developed the Retailer’s Time System to increase my productivity. I was frustrated that the things that needed to get done weren’t getting done, and I realized it was because I wasn’t blocking out my time appropriately. With the Retailer’s Time System, I was able to become more present, have more fun in my business, and ultimately get more done without constant distractions.

6 Different Types Of Promotions & Events

6 Different Types Of Promotions & Events

A full promotions calendar keeps your customers engaged and excited to shop with you again and again! When done right, it can help you stand out, drive traffic, and boost sales! Many people make the mistake of associating promotions with discounts, but you don’t always have to offer discounts to have a successful promotion.

6 Reasons You Should Do More Promotions

6 Reasons You Should Do More Promotions

The best retailers have a full calendar of exciting events and promotions. Promotions not only boost your sales by encouraging more transactions per customer, but also set you apart from the impersonal big box stores. Hosting events also fosters a sense of community and engages your customers, leading to lifelong customer loyalty.