In this episode of Real Retail TV, I explore one of my favorite promotions from the Retail Mastery System. Recently, in our WhizBang! Retailers Facebook group, we ran a poll asking retailers how much this single promotion increased their Saturday sales. More than half of the respondents said that the Fifth Saturday promotion tripled their sales compared to a regular Saturday!
Entrepreneurship means tackling challenges head-on, embracing change, and staying focused on your vision. The most successful retailers do this with calmness and patience, viewing setbacks as growth opportunities and obstacles as chances to innovate. In this episode of Real Retail TV, I explore the single word that embodies this mindset and discuss how you can embrace it.
Ensuring your brand aligns with your store’s identity is more important than ever. Your brand is experienced across various touchpoints—your website, social media, print materials, packaging, and more. It’s the thread that weaves these experiences into a cohesive image, creating a positive and memorable experience for customers.
The customer isn’t always right. While I strongly advocate for a customer-focused approach, there are times when you may need to part ways with a customer. It’s important to recognize when a customer is causing significant emotional strain, making it necessary to end the relationship.
The better your team’s selling skillset, the more revenue you’ll generate. And by leveraging sophisticated statistics, you can effectively drive high performance in your retail team. In this episode of Real Retail TV, I delve into four critical statistics you should focus on in your ongoing coaching.
The top three mistakes you’re making with your team revolve around training. . Properly equipping your employees for success not only boosts sales and customer satisfaction but also fosters confident, loyal team members.
When you’re training your team, it’s crucial to be precise and use language that focuses on specific behaviors. This eliminates any room for misinterpretation. Your idea of cleaning a window might not match your employee’s, so it’s essential to be clear and not just instruct them on what to do, but how to do it.
As an independent retailer, you have a major impact on your community, employees, and economy. With Valentine’s Day right around the corner, I’m sending you some love via Real Retail TV to remind you of just how important you are. Keep up the fantastic work! You are awesome!
Tap into your team’s unique brilliance with this tried-and-true strategy! Your team members want to have a voice and feel empowered to actively participate in important decisions. Involve your team in the decision-making process using the A.D.D. model: ask, discuss, decide.
This is a great piece of advice that I got from my friend, Chris Knight: “In the beginning of your business, the more you do, the more you make, but there comes a time in your business where the more you think, the more you make.” You can’t think and do at the same time. Investing time outside of your business to acquire new skills will boost your wisdom and empower you to make substantial, game-changing decisions for your retail store.
