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For a limited time SAVE $500 with coupon code MENTOR

The Economy is Changing:

Be ready with a KICKA$$ marketing plan that DRIVES SALES!

Dear Store Owner,

Worried about soft sales in the coming year? It’s not surprising since economists keep dropping that nasty “R” word… recession. Not to mention that there are still problems with the supply chain and the labor market is, shall we say, complicated.

But while you may be affected by these big macro-level circumstances, they do NOT have to dictate your overall success.

You have a choice.

Unlike the big box, big tech retailers, you have the fantastic ability to create your own economic climate, to control your own destiny.

It’s why Susan and I are so excited to announce the 2023 session of…

The Marketing Mentor Program

During the chaos of the pandemic, you had a million operational details to figure out to survive. But during an economic upheaval, there’s one simple focus… drive sales.

And marketing is the engine that drives sales.

That’s why this new session of the Marketing Mentor Program is SO VITAL.

You need a plan to…

  • Attract new customers in new, engaging ways,
  • Develop deep, meaningful (and profitable!) customer relationships,
  • Use social media more creatively,
  • Energize your vibrant community of raving fans,
  • Offer events and promotions that generate more buzz and more sales,
  • Use your website to generate deeper loyalty and more sales,
  • And SO much more!

Your marketing needs a new strategic focus and a comprehensive, well-rounded approach to increasing sales and profits. It’s not just discounting. It’s not just social. It’s not just advertising. It’s not just e-commerce. It’s not just special events.

It’s ALL of it working together in a coordinated way that gives you super-sized results.

This course has challenged me to look at the marketing money I am spending and has pushed me to think outside the box. It has far exceeded my expectations! I loved all the ideas! I am fired up and ready to start implementing my new marketing strategy! I already have implemented better content into my weekly emails and have positive feedback from customers. I have been focusing more on customer service and training my staff. 

Merrie Wilent

Quilter's Corner in Ithaca, NY

Whether your marketing plan needs a tiny tweak, requires a complete overhaul, or has yet to be created… the 2023 Marketing Mentor Program is for you!

In this LIVE, VIRTUAL event you will discover the right strategies for your business, choose the right combination of marketing tactics, and put together a new marketing plan that will reflect the omni-experiential transformations happening right now.

As a member of the Program, you’ll get…

  • 4 days of focused learning, thinking, and doing, taking place on January 17-20, 2023 from 12 noon to 5 pm Eastern Time.

    In this very interactive format, you’ll have access to me and the brilliant marketing minds of your classmates. We may do hotseats, deconstruct successful (or unsuccessful) promotions, review websites, critique copy, and of course, we will answer your questions.

  • A fully integrated and thoughtful Marketing Plan. If you are focused and do the work with us, you will have a fully outlined plan (although probably not fully fleshed out with every detail in place) at the end of our four days together.

    This plan is the foundation of every marketing plan you will write for years to come. Writing the first plan is always the hardest, after that, every annual plan is a series of tweaks to your last plan – some new stuff, get rid of some things that didn’t work, make things work smoother – but essentially you work with the same plan!

  • Your marketing plan template, organizers, swipe files, forms, and checklists. These are practical, useful tools you can use and reuse for many years in the future.
  • The magic of the “mastermind” that happens when you get a group of smart, dedicated, focused business owners gathered together to accomplish a mission. I don’t know exactly how it happens; I only know that it does. EVEN VIRTUALLY!

    You’ll be working in small groups to solve problems, share ideas, give support, and give advice. You may even meet your new retail BFF!

Here it is in a nutshell… When you have the right plan, driving traffic and making sales is stunningly simple. Even when global economic conditions are tough.

And that is what you will build in the Marketing Mentor Program. The right plan for your business. A plan that fits your current bandwidth. A plan that highlights your strengths as a marketer.

The right plan for you!

I’ve learned so much about headlines, writing out my ideas, budgeting, etc. The tools Bob gave me are so useful. He is a GREAT MENTOR!!
Linda Macchiarolo

Town Peddler Craft & Antique Mall in Livonia, MI

The Marketing Mentor Program forced me to step back and look at the big picture. It helped me put in process some structures that will continue down the line for future planning and evaluating which will result in increased sales and profit.

Eddi Miglavs

MudPuddles & Books in Sherwood, OR

So, how much??

You’re probably wondering what the investment is in the Marketing Mentor Program. Well, for several years the only way we offered this program was LIVE, hosted it in our offices in Grand Haven for $3000.00.

And it was a great investment at that price… many folks had had breakthrough moments and created plans that generated 10X, 20X, or even 50X the investment.

But, because we are now able to replicate this same in-person-style event with virtual meeting technology, we are thrilled to be able to offer the 2023 Marketing Mentor Program for much less.

Pick the price that’s right for you… (Plus use coupon code MENTOR to save $500!)

I expect my business to GROW as a result of taking the Marketing Mentor Program. It has
made me stop all the day-to-day craziness, sit down and FOCUS in an analytical
streamlined way. And it doesn’t stop when class is over. I have enjoyed the interactions with
fellow retailers because we share such great ideas! Bob and Susan are committed to our
SUCCESS and I know they will always have my back!

Vicki Adrian

Adrian's Boutique in Buhler, KS

This has changed the way I look at marketing and gave me hope that marketing really does work. I now have the confidence to take more risk because I see the big picture now. This was a huge paradigm shift for me! I now see the lifetime value of my customers beyond single sales. I also see marketing in more of the “big picture” now. Plus it was fun!

Cynthia Bragdon

Urban Indigo in Castro Valley, CA

Plus, you’ll get our…

Better-Than-Money-Back Guarantee

It’s simple. If, by the end of the first day of the event, you don’t think it’s worth every penny, if you don’t think what you’ve learned will increase your sales by at least 10X your investment in the program, or if you’re just not happy with it for ANY REASON – let me know and I will refund ALL your money PLUS $500.

BOOM. There you have it.

Every reason in the world to register NOW with absolutely no risk on your part.

I’m confident that you, as an independent retailer, can take advantage of the incredible opportunities that are out there for the people who see them clearly and plan for them correctly.

You can make a plan, take action, and choose not to participate in any economic downturn.

Honestly, no matter what level you choose, it’s a no-brainer.

  • You’ll get 4 awesome days with us building your NEW marketing plan, considering all the NEW ways you’ll need to connect with your customers.
  • You’ll get to meet and mastermind with some of the most amazing retailers anywhere in the world.
  • You’ll get the templates, forms, and checklists to make it easy to build your plan.
  • If you show up and do the work, you’ll have a solid marketing plan outline that you will use for years to come.

Let me be your Marketing Mentor!

I promise I will hold nothing back and do everything I can to help you get the success you deserve.

Or call us toll-free at 800.842.1660 and register by phone. I look forward to working with you!

Sincerely,

P.S. I realize that the Marketing Mentor Program is not right for everyone. This program is meant only for retailers who are serious about the future of their business.

If you want to keep doing the same old things, this isn’t the program for you. If you want me to do all the work for you and send you a completed plan tied up in a bow, this isn’t the right program for you either. If you want to spend twenty-nine dollars to get tens, even hundreds of thousands of dollars in return, you’re not in the right place.

But if you are ready to embrace the future with clarity and confidence, do yourself a favor and sign up right now.

Whether your marketing plan needs a tiny tweak, requires a complete overhaul, or has yet to be created… the 2023 Marketing Mentor Program is for you!