Build A Marketing Plan Guaranteed To Bring More Customers Into Your Store & Make You More Money…

All Without Leaving Your Couch!

Dear Colleague,

Marketing is the activity that connects your store to all the people out there who are spending money on the stuff you sell.



Think about that very carefully…

Marketing connects your store to the money.

(I’m no artist…. but you get the idea!!)

Here’s the problem. There are a thousand different marketing options, a thousand great offers, a thousand nice ad salespeople, a thousand possible ways to market your business. Some of those thousand possibilities would be good for your business.



But doing a little bit of this, and a little bit of that and HOPING that some of it works is just grasping at straws.

 Let me tell you right now, HOPE is not a good marketing strategy!



Your Retail Marketing Road Trip

Think of your marketing like a road trip for just a minute. A road trip from, say, Grand Haven, Michigan where I am right now to Los Angeles, California.



One kind of road trip is to get in your car, pull out of the driveway and HOPE you get to Los Angeles eventually. You don’t really know where you’re going; you just drive around for a while going here a little bit, there a little bit and maybe end up in Florida until someone points you west again. 
You’ll probably run out of money, time, and interest before you ever get to LA.

You see, just hoping to get to LA, trying to get there without a plan, isn’t very effective or efficient.



That’s like trying to connect your store to the money without a marketing plan.

Now a different kind of road trip would be if you knew you had to get from Grand Haven to Los Angeles in 5 days and you had $2,000 to get there. 

The first thing you’d do would be to buy a map and plan out the shortest route between Grand Haven and LA. Then you’d figure out how much you’d have to spend on gas and that would be the first expense that would come out of the $2000.

You’d plan out how many nights you’d need a hotel room and how many meals you’d have to buy. Finally, if you had any money or time left over, you could think about doing some fun stuff like pulling off the highway in Mitchell, South Dakota to see the Corn Palace, or heading south to spend a day at the Grand Canyon.



You see how that changes things?

The person with the plan gets the most things done, the best things done, the right things done – they make it to LA with the least stress and have the most fun.

 

That’s what a marketing plan can do for you! It’s how you get from where you are now in business to where the money is…

The right plan leads you down the highway – smooth and fast and straight. Marketing without a plan is like driving the back roads hoping you’ll get from Michigan to LA via Florida. You can do it, but it’s not the easiest, fastest, best way to get there.

If your marketing isn’t working, if you feel like you’re beating your head against the wall, it doesn’t mean you’re a loser. It’s probably just because you don’t have the right roadmap, the right marketing plan.

When all the pieces of your marketing plan come together, amazing results seem to appear like magic… but it’s not magic, it’s SYNERGY. 


BRAND NEW & ALL ONLINE: Marketing Mentor Program

Even though I wish I could, I can’t go visit every single one of your stores and spend a couple of days with each of you figuring all this marketing stuff out. But that doesn’t change your need. It doesn’t change your need to understand your strategies, your need to pick the right tactics, your need to pull together a killer plan, your need to know the correct way to execute the tactics.

Your need still exists.

Last year I invited 20 store owners to my office to work directly with me. The limited number of seats and the fact that a lot of retailers have a difficult time getting out of their store for a week meant I couldn’t help as many people as I’d like to create a killer marketing plan guaranteed to increase their sales!

So, this year you can join me, your marketing mentor ONLINE, to create a plan that will be the foundation for your future marketing and be ready to go before the all-important 3rd and 4th quarter.

In this BRAND NEW session of the Marketing Mentor Program, we’ll go step-by-step through creating a killer marketing plan specifically for your store using the Marketing and Digital Marketing videos from the Retail Mastery System 2.0. This is the very first time we have ever allowed people without the Retail Mastery System to watch these videos!

(Retail Mastery System 2.0 owners: Call my office at 800.842.1660 or check for a special email from me with more information on how you can participate for a smokin’ good deal!)

Beginning on May 13th, you’ll be emailed eight lessons (2 per week) that guide you through building a killer marketing plan for the rest of 2019 (and beyond!) along with all the associated documents and materials. Plus, once a week for four weeks, you’ll get a live webinar with me so you can ask your questions and share your experiences with the other participants.

We will cover topics like refining your strategic vision, making your store “sticky,” getting new customers, website marketing, email marketing, social media marketing, mobile marketing, promotions and special events, developing customer loyalty, copywriting, and so much more.

There are far more ideas in the program than you could include in your marketing plan – but a big part of what you will be doing is evaluating which tactics and strategies are best for YOUR particular business and which should actually make it into your marketing plan. You don’t need a cookie-cutter plan… you want one that’s just right for you.

Plus, since it’s all online you don’t have to travel and your spouse, your business partner, your manager, really anyone from your store can all take the class together for one low price!

If you want to…

  • Discover strategies that will be the driving force behind your business,
  • Stop wasting money on high-priced advertising if it doesn’t work for you,
  • Get on the front edge of the social media scene (Facebook, Instagram, YouTube, and more) and decide which are best for you,
  • Build a fence around your existing customers so they’d never dream of shopping with anyone but you,
  • Attract tons of new, high-quality customers without spending a fortune,
  • Create a rock-solid marketing plan that will be the foundation of your marketing efforts for years to come…

…then this is an opportunity you won’t want to miss! 

An Investment In Your Success!

Of course, the big question in your mind right now is… how much? And I have the same question for YOU…

How much would a competition-crushing marketing plan add to your annual sales? How much could you save by getting rid of expensive advertising that doesn’t work? How much time and energy would you get back by having a focused, strategic marketing system in place?

The Marketing Mentor Program is an investment of $997 – a small fraction of what you will get back in return by implementing your annual marketing plan the first year alone!

Or choose the payment plan option… For just 4 monthly payments of $297, you can get started today and use the money you make with your new marketing skills to finish paying off the investment in yourself!

Already own the Retail Mastery 2.0? Call my office 800.842.1660 or check for a special email from me with more information on how you can participate for a smokin’ good deal!

Your Better-Than-Money-Back Guarantee!

It’s simple. If, at the end of the second week of lessons, you don’t think this is the best marketing program you have ever been a part of; you don’t think it will increase your sales by at least 10X your investment; or you’re just not happy with it for ANY REASON; let me know and I will refund ALL your money PLUS $500.

The plan you build with us now will be your foundation; the foundation that you will tweak, improve, expand, and grow with far into the future.

You often hear about the lifetime value of a customer, but there’s also a lifetime value associated with your marketing plan (or lack thereof!). How much more will you be getting year after year from this investment and how much will you be losing if you don’t make the investment?

If the thought of creating a plan that you can be 100% confident will give you results sounds good to you, then sign up for the Marketing Mentor Program today!

I look forward to working with YOU!

Sincerely,

Bob Negen

P.S. Keep reading below to check out some of the most frequently asked questions about the BRAND NEW Marketing Mentor Program. But don’t take too long to get signed up… The first lesson goes LIVE on Monday, May 13 and you won’t want to miss it!

Already own the Retail Mastery 2.0? Call my office 800.842.1660 or check for a special email from me with more information on how you can participate for a smokin’ good deal!

Still Wondering What You’ll Learn In The Marketing Mentor Program & How Will It Help You? Watch My Video To Find Out Now!

Need Even More Info? Your Marketing Mentor Program FAQs!

Just in case YOU need more info about this powerful program, here are the answers to the most frequently asked questions…

Q. What exactly am I getting when I register? Will anything come in the mail or is it all online?

A. You’ll get eight lessons (made up of several videos each) that guide you through building your marketing plan along with all the associated documents and materials. The lessons are all posted on a dedicated Marketing Mentor Program website. Nothing comes via snail mail. Plus, once a week for four weeks, you’ll get a live webinar with Bob so you can ask your questions and share your experiences with the other participants. Register now!

Q. Will I be getting one video a day, or what?

A. We’ll email you a new lesson two times per week (Monday and Wednesday). We recommend you watch the videos and complete the homework for those lessons before the live webinar on Friday at 2:00 PM Eastern Time. If you stick to this schedule you’ll finish the course and have created an amazing written marketing plan in just one month! Register now!

Q. How long are the video lessons?

A. Most of the videos are about 25 minutes long. Some are shorter and others are longer. There’s a time stamp on each of the videos so you’ll always know exactly how long it is before you start watching. The total combined video time for each lesson is between 1-2 hours, depending on what topic you are learning. Register now!

Q. What topics are covered in the program?

A. The main mission of the Marketing Mentor Program is to walk you step-by-step through creating a killer marketing plan specifically for your store. We will cover topics like refining your strategic vision, making your store “sticky,” getting new customers, website marketing, email marketing, social media marketing, mobile marketing, promotions and special events, developing customer loyalty, copywriting, and more.

There are far more ideas in the class than you could include in your marketing plan – but a big part of what you will be doing is evaluating which tactics and strategies are best for YOUR particular business and which should actually make it into your marketing plan. You don’t need a cookie-cutter plan… you want one that’s just right for you. Register now!

Q. How long are the LIVE webinars? What if I can't make one of the webinars?

A. The weekly webinars are scheduled for an hour each but sometimes they run a little longer, sometimes they are a bit shorter. It all depends on you and your classmates and how much you have to discuss!

If you can’t make the live webinar, no problem. They are recorded so you can listen at a time that’s convenient for you. After each webinar is complete, the recording will be posted on the lesson page. Register now!

Q. How long will I have access to the Marketing Mentor Program?

A. You will have access to the Marketing Mentor Program website with all the videos, downloads, and documents for the rest of 2019! Of course, we want you to build your plan and start using it right away, but if you ever have questions or want to go back and review a certain section of the course you can. Register now!

Q. How is the Marketing Mentor Program different than the Retail Mastery System 2.0?

A. The Retail Mastery System 2.0 is designed to be completely self-paced. You get access to all eleven modules (including video, audio, sample documents, templates, and written files) immediately and work on the areas of your business where you need the most help.

The Marketing Mentor Program combines videos from both the Marketing and Digital Marketing Modules of the Retail Mastery System 2.0 with coaching from Bob. You get the same great information PLUS Bob will take you step-by-step through the creation of your marketing plan. Register now!

Already own the Retail Mastery 2.0? Call WhizBang! Retail Training at 800.842.1660 or check for a special email with more information on how you can participate for a smokin’ good deal!

And here’s my favorite question that someone asked about the Marketing Mentor Program…

Q. Right now I'm wasting a ton of money on advertising. Will I get ideas that don't cost as much and work better?

A. In a word: YES!! That’s exactly what you’ll get – low cost, high impact marketing ideas that are proven effective for independent retail stores like yours. Ideas that have actually generated thousands, even millions, of dollars for past Marketing Mentor Program alumni. Just see what this alumni had to say…

“I’ve learned so much! The marketing tools Bob taught me are so valuable and get results! He is a GREAT MENTOR!!”

~ Linda Macchiarolo, Town Peddler Craft & Antique Mall, Livonia, MI

Already own the Retail Mastery 2.0? Call my office 800.842.1660 or check for a special email from me with more information on how you can participate for a smokin’ good deal!