This Episode: Lessons You Can Learn From My Favorite Retail Store
In this episode of Real Retail TV, I take a detailed look at one of my favorite independent retail stores. The takeaways I found are great lessons for any retailer looking to improve their customer experience. I highly encourage you to use them as a model for your store.
I would love to hear your thoughts. Leave them in the comments below.
I particularly liked the example of “Why is Zingerman’s so expensive?”
Too many retailers disrespect themselves and believe they and their staff are not worth any more than the online price for a product.
Your store environment, personal service, and community involvement has value and store owners should not be afraid to put a price on it.
Right on, Steven! Thanks for the comment!
Great video, thanks for sharing!
You’re welcome, Romales!
Great program. Thanks.
Glad you liked it, James!