This Episode: Dealing With Frustration On The Floor
This week’s Real Retail TV replay is all about one of those things every retailer deals with: stress. Not the kind you can take a vacation to fix, but the kind that pops up right there on the sales floor. You know the drill: the cranky customer, the late employee, the vendor order that shows up wrong. These little moments can throw you completely off your game if you let them.
That’s why I’m sharing a quick, on-the-fly technique you can use anytime, anywhere to calm yourself down and get back in control. It’s simple, it’s powerful, and once you start using it, you’ll wonder how you ever ran your store without it. So if you want to stop giving away your energy to every little frustration and learn how to shift back into focus fast, you’re going to want to watch this one.
Rather Read The Episode? Click Here.
Hey, it’s Bob Negen, and in this episode of Real Retail TV, you’re going to learn and on the floor, on the fly stress reduction technique that I think you’re going to find really, really helpful. A couple of weeks ago, there was a post from the trail where I talked about how to feel better and get more done, and it was really sort of a higher level look at using stress reduction as in taking time off to become more productive. And I still believe that, you know, taking enough time off, recharging your batteries is one of the best ways to be creative, to be focused, to be productive. But let’s face it, you live on the floor.
You live in a world of day to day. You live in the world of retail for crying out loud. And there are always things that are annoying. There are always things that, frankly, are going to piss you off.
There are always things that can throw you off your game. You know what I’m talking about? You get a bad social media review. You have an employee that even though you love them and you don’t want to get rid of them, you can’t quite figure out how to get them to come on time.
However, you get an order that comes in that’s all screwed up. And it takes an hour of your time to get it worked out with the vendors. You get a cranky customer. That’s totally unreasonable, but you have to deal with them, right?
All of these things happen regularly when you own or manage a retail business. And so you can’t go to the spa without any of those things happen. You have to learn to deal with them right away. So the technique that I’m going to share with you call is called breathe, acknowledge and move on.
So whenever any of those things happen, here’s what you do. First of all, you take a deep breath. The physiology of it all is scientifically proven. You take a deep breath, it calms your heart.
It calms your self. It calms you for a moment. Breathe, acknowledge how you feel. It’s OK.
Your feelings are real. You can’t deny your feelings. Acknowledge how you feel. Acknowledge that that customer is wrong.
Acknowledge that your vendor is driving you crazy. Acknowledge how you feel. Be truthful. Be real.
Acknowledge your feelings, but then move on. It’s time to move on. Don’t pay rent on those problems. Don’t let those problems hold you back.
Breathe, acknowledge and move on. But there’s a real subtle way to improve this process, and that is breathe, acknowledge and make a decision about what’s happened. And before you move on, let me give you an example. So let’s say we’re talking about get a bad social media review.
So instead of breathe, acknowledge and move on, you breathe, acknowledge and figure out what really happened and what you’re going to do about something like this happening in the future. Give you you know, so was that person correct? Did that person have a terrible experience? Is there something that you need to correct in your store?
Was that person all wrong? Do you need to reply to that person? So make a decision. The point here is that just breathe.
Acknowledging and moving on is a great way to emotionally deal with the problem. But I’m suggesting that you also use it as an opportunity to learn how to be a better business person, breathe, acknowledge, decide what you’re going to do about that thing and then move on. And so in our communities, in our Platinum Mastermind Group, in our Business Breakthrough Accelerator program, in WhizBang! Retailers, there’s always these conversations.
There’s these this is driving me crazy. This is driving me crazy. This is frustrating. This is annoying me.
And we always come back to breathe, acknowledge, move on, take what’s happened, learned your lessons and move on. So I would love to hear your techniques for dealing with stress in the moment. I’d love to hear what you think of the bam technique. And of course, I love your comments, your questions, your thoughts.
Put them down below and we’ll see you next week.
How do you handle that customer that just comes in for answer to questions so he can get it on line. I call them vacum cleaners.
Sure, it happens that a customer may be considering buying the item on-line. If you get that “feeling” or perhaps they even said they will, I immediately ask them why. Is it price? Are all the accessories included? Are they local? Do they understand “shop a store with a door”? Explain economics to them, gently, and with an open mind. Of course what are their expectations when the item is “not as described? Doesn’t work correctly? Warranty issue?” Confronting this reality in a kind, generous manner with the buyer often leads to growth in a new sale, or better understanding of their needs/wants. Sewing machines are very tactile, yet thousands are bought and sold on-line every month. Ask your “vacuum cleaner” clear, kind, direct questions about their intentions. You may be surprised when they listen and pull out their wallet in your store!
How do you handle that customer taht just cmes in for answer to questions so he can get it on line. I call them vacum cleaners.
I try to keep front of mind that the customer comments are not an about me, directed toward me, yes, about me, no. I tell the staff to work at not taking it personally. Try to take the customer/vendor perspective at that moment. First, apologize, even if you are not responsible for the issue and acknowledge/validate the customer’s feelings. Basically everyone want to be seen and heard. Then move on to trying to resolve the issue. After the issue is dealt with, sit with your manager and conduct a situational autopsy- unload your frustration (because staff need to know that that these stressful interactions effect them too emotionally- and they need to be seen and heard), strategize what to do next time a situation like this arises, or what we can do to prevent a similar issue from occurring in the future.