Case Study with David Garofalo
Bob talks with David Garofalo, owner of two guys smoke shop in Nashua, NH. In this retail case study, David describes his huge promotional event for their premium cigar store.
Retail Operations Video
See how using an opening and closing store checklist in your retail organization is one of the easiest ways to improve your store operations.
Retail Selling Videos
Are your employees selling all they can? Learn how creating a strong retail selling culture in your store can lead to employee unity, more sales, and happier customers.
Retail Marketing Mistakes
Are You Making These 7 Retail Marketing Mistakes? As an independent retail store owner you have to wear LOTS of hats – including Chief Marketing Officer. Check to see if you might be making one of these common Retail Marketing Mistakes.
Taking Store Inventory
The inventory of merchandise in your store is probably the biggest asset in your business as well as your biggest business expense. Knowing exactly how much and exactly what you own is the first step in learning how to control your inventory. And great inventory management is your key to higher profits! Here are three ways having an accurate inventory count will help you improve profits.
Marketing vs Selling
Although related, marketing and selling are NOT the same thing. Discover how knowing the difference between both marketing and selling can make for a huge positive impact in your retail store.
Store Closing Time
Retail Fail – Episode 227: Locked and Goaded: Will the customer make it before store closing time? Will the employee get to go home early? It’s a race to the finish line! What we do know is you can’t sell anything through a locked door…
Store Signage
Retail Fail – Episode 245: The Sound of Signage – Video – No, no, NO! This poor fella just can’t seem to do anything right. Maybe he should read the store signs… Or maybe the snarky signs have got to GO! Great store signage can influence your customers in a positive way. Poor stoor signage is influencing too, maybe not the way you want it to be. How is your store signage affecting your customers’ experience?
Problem Employees
Do you have a person (or two, or three) in you company who is making life miserable for you, negatively affecting the morale of your staff, and even giving bad customer service? Maybe they have been working with you for years, maybe they are a relative, or maybe they have specialized knowledge about your business. They think that you don’t have the guts – or the ability – to let them go.
Assortment Planning Tip
Retail Fail – Episode 101: Short Supply – Video – Who needs this assortment planning tip? Apparently this store. Best sellers? Bah, humbug! Who needs to stock the colors and sizes customers want? Not this store…
The Retail Mastery System
The Retail Sales Academy
