From growing your green customer base to growing your bottom line, the benefits of going green make it a great strategy for any retail store. Eco-friendly retailing practices can help your business stand out in your community, all while lowering your overhead costs and creating a healthier space for your customers and staff.
When finding great retail employees as a retail store owner, you need to recognize that there are great people everywhere. You just need to put on your recruiting hat, keep on your recruiting hat, and always look.
Great signs will increase your sales, guaranteed. In fact, signs are one of the most important, least expensive sales and marketing tools you have at your disposal. It is one of the easiest ways to answer the customer question, “Do they have what I want to buy?”
One of the biggest mistakes store owners make in their marketing materials is not giving a clear “call to action.” You can’t just hope that folks will read your postcard, visit your website, or see your Facebook ad and figure out for themselves what to do. As I’ve said before, hope is not a marketing strategy! Make sure that postcard, or webpage, or Facebook ad shouts “Hey! Do THIS!”
Here are 5 tips for creating an effective call to action:
There are only three ways to grow a retail business, and in this episode of Real Retail TV, I’ll share what they are, what they mean for your retail business, and how they work together for the future growth of your retail business.
Learn how to create four beautiful and inspiring window display ideas to attract customers and draw them into your store.
Here’s a bit of straight talk on problem retail employees. This bit of advice on might not be easy to take, but it can change your professional life!
You’ll love this easy, fun Easter coloring retail promotion. You can also adapt this promotion for any holiday. Give it a try in your store!
Retail Store Disaster Planning: No one wants to think about the bad stuff that can happen in life, but the truth is that it could happen to you. You can’t always keep bad stuff from happening. But you can take precautions to minimize the effects on your business and your life.
The Holiday rush is over. You’ve got that great feeling of relief and accomplishment and you’re starting to think about what you’re going to do with all the hard-earned money you made from your Holiday sales. And then they start…returns.
