Emotional Bank Account
The “Emotional Bank Account” is a marketing concept that most people don’t think about, but is absolutely critical to your retail marketing success.
Retail Store Hours
I am often asked, “what are the best hours for my store?” Here is my answer…
Good Chicken
Just as a chef wants to find the best chicken to create the finest chicken dish, you must find the best people to build the best team. This episode is titled “Good Chicken” and it may change the way you look at all your future prospective employees.
4 Ways To Get Most Out of Your Retail Pop Up Shop
Pop Up Shops: Temporary retail stores in malls, at community events and consumer shows have TONS of potential. Yet, many retailers don’t get all they can from the work they do. This episode shows you how to make the most of every Pop Up you host!
What Motivates You?
One key factor to running a successful business is motivation. I’m very clear about what motivates me, and so I’m going to share it with you here today. Not because I’m some wise sage, but because hopefully, by sharing my motivations with you, it will help you gain clarity on what motivates you.
Fifth Saturday Promotion
Every year, there are four months that have five Saturdays, and that fifth Saturday represents an opportunity for you to have a promotion. And of course, you can do whatever you want. You could have a customer appreciation. You can have a store wide clearance. You can have buy one get one’s. You can just use the fifth Saturday for an excuse for any type of promotion. But on this episode of Real Retail TV, I share my favorite promotion to use on these fifth Saturdays.
Inspiration vs Perspiration
On this episode of Real Retail TV, we’re going to talk about inspiration. Going into my trip to Colorado, I was tired and a little burned out. I was just going through the motions. As you know, I’m really passionate about helping you become more successful, but I wasn’t feeling it. And after a couple of days, out in Colorado unplugged from our business, I started to feel inspired, I started to become fired up again. On today’s episode I’m going to talk about the importance inspiration has on fueling that fire.
The Four Pillars Of Successful Independent Retail
Today I’m going to be sharing with you the four pillars to successful independent retail: culture, relationships, experiences, and fundamentals.
Retail Lessons From The Farmer’s Market
Today I’m here in the farmers market of my hometown of Grand Haven, Michigan, and I’m going to talk about three different things that three different people are using that you can apply to your business.
Retailers Should Attend Trade Shows
I am here at the Independent Garden Center Show. And in this episode of Real Retail TV, I’m going to talk about the value of trade shows.
The Retail Mastery System
The Retail Sales Academy
