A Love Letter
This episode is a love letter for everyone who works in retail: owners, managers and team members. You are awesome, you make a difference and you deserve a giant pat on the back for all you do.
The Ultimate Retail Selling System
In order to give your customers the service they deserve, you need two things– you need a goal, and you need a solid selling system. And the 6 steps to the perfect purchase is the ultimate retail selling system.
Retail Holiday Tips
The big box stores might live for Black Friday, but for most independent retailers it’s the last few weeks before Christmas when the sales volume REALLY cranks up. Here are seven retail holidays tips to make the most of these last two weeks.
How To Handle Retail Customer Complaints
If you’ve been in retail for more than 10 minutes you know that complaints are a fact of life. I’m going to suggest that complaints and complainers are really opportunities. Opportunities to do, as Disney says, turn tragic into magic.
12 Traits Of Successful Retailers
After observing thousands of independent, successful retailers, there are 12 important traits that the most successful share. In this episode, you’ll learn all twelve, PLUS a bonus trait you might never have thought of.
How To Run A Buy One Get One Sale
Time to take the markdown! You want to free up the cash in those slow-movers to buy new, better-selling items for spring AND you want to lower stock levels so you don’t have as much to count during your physical inventory in a few weeks.
8 Reasons For Retailers To Go Green
From growing your green customer base to growing your bottom line, the benefits of going green make it a great strategy for any retail store. Eco-friendly retailing practices can help your business stand out in your community, all while lowering your overhead costs and creating a healthier space for your customers and staff.
Finding Great Retail Employees
When finding great retail employees as a retail store owner, you need to recognize that there are great people everywhere. You just need to put on your recruiting hat, keep on your recruiting hat, and always look.
Get The Most From Your Store Merchandise Signs
Great signs will increase your sales, guaranteed. In fact, signs are one of the most important, least expensive sales and marketing tools you have at your disposal. It is one of the easiest ways to answer the customer question, “Do they have what I want to buy?”
Retail Marketing – A Clear Call To Action
One of the biggest mistakes store owners make in their marketing materials is not giving a clear “call to action.” You can’t just hope that folks will read your postcard, visit your website, or see your Facebook ad and figure out for themselves what to do. As I’ve said before, hope is not a marketing strategy! Make sure that postcard, or webpage, or Facebook ad shouts “Hey! Do THIS!”
Here are 5 tips for creating an effective call to action:
The Retail Mastery System
The Retail Sales Academy
