If I could offer one marketing tip to every retailer I know, it would be to create a marketing book. Not only can a marketing book help you document what’s working and what’s not, but it can also add value to your business when the time comes to sell it or pass it along to the next generation. Approaching your marketing with intentionality leads to perpetual improvement.
When I owned Mackinaw Kite Company, I developed the Retailer’s Time System to increase my productivity. I was frustrated that the things that needed to get done weren’t getting done, and I realized it was because I wasn’t blocking out my time appropriately. With the Retailer’s Time System, I was able to become more present, have more fun in my business, and ultimately get more done without constant distractions.
A full promotions calendar keeps your customers engaged and excited to shop with you again and again! When done right, it can help you stand out, drive traffic, and boost sales! Many people make the mistake of associating promotions with discounts, but you don’t always have to offer discounts to have a successful promotion.
The best retailers have a full calendar of exciting events and promotions. Promotions not only boost your sales by encouraging more transactions per customer, but also set you apart from the impersonal big box stores. Hosting events also fosters a sense of community and engages your customers, leading to lifelong customer loyalty.
Did you know that your store information is likely showing up on more than 60 websites and platforms? And if you’re not updating those listings, they are likely to show inaccurate store information like the wrong address, phone number, or website. Boosting your sales this holiday season could be as simple as making sure your listings are accurate and up to date.
Preparation is the key to success. In this episode of Real Retail TV, I dive into a handy checklist that will ensure store owners have the best holiday season ever. Don’t forget to prepare your staff, merchandise, and marketing efforts for the festive rush!
The holiday season is fast approaching, making this the ideal moment to ensure your loyalty program is ready. With the holiday rush, you can expect an influx of new customers at your store. A well-crafted loyalty program like the 6-Box Program can be instrumental in transforming these one-time shoppers into lifelong customers!
If you do a Google search on how to grow a retail business, you’ll find numerous strategies, thoughts, and tactics. However, there are really only three fundamental ways to grow your store. Once you understand this concept you’ll be able to make more thoughtful decisions on what ideas to implement to achieve the best results.
In this episode of Real Retail TV, we’re going to explore why the numbers don’t matter! When I say that the numbers don’t matter, I don’t mean that in a literal sense. What I’m suggesting is emotionally detaching yourself from the numbers.
When you learn how to strategically price your merchandise, big things happen! Even minor adjustments can have a significant impact on your overall profitability. In this episode of Real Retail TV, you’ll discover the three timeless rules for profitable retail pricing that we teach in the Assortment Planning module of the Retail Mastery System.
