Hey. It’s Bob Negen. And in this episode of Real Retail TV, we’re going to explore the power of promotions. Three reasons you really need to have a robust promotional calendar as part of your marketing strategy.

So before we get into the three reasons, let me share with you something really exciting. That on January thirteen, Susan and I are doing a full day program called power promotions.

And in it, you’re gonna learn at least fifty proven promotions. You’re going to learn AI prompts that will help you make your already good promotions even better. And last but not least, you’re going to build your promotional calendar for the year. You’re going to start it.

You know, one of the things that I know is that when you have your calendar built, it takes all of the stress and all of the scrambling away. It makes your promotional, calendar and your promotional schedule so much more effective, so much easier, and so much better. So having said that, it is on sale right now. Usually, it’s nine hundred and ninety seven dollars, but right now, you can save seventy percent.

It’s right around seventy percent. It’s only two hundred and ninety seven dollars. It will be available as a replay. So if you’re going to Atlanta and you say, oh, it won’t work for me.

It will be available as a replay. So on to the main event. Three reasons your promotions are so important to your business.

Number one, a promotion is an in store, in person experience.

This is when your customers, the people who come into and and participate in your promotions, this is where they get to know you, like you, love you, appreciate you. This is a true differentiator.

Your customer’s ability to see you face to face, for you to have a human relationship with your customers is so important for you as a local business person. So this idea of an in store, in person event with your customers is reason number one. Big brands don’t do it. Online brands can’t do it. You as a local brick and mortar retailer can do it. And if you do it well, it is a true differentiator. It is a competitive advantage that your, that the big brands and the online brands don’t have.

Number two. That’s a powerful reason by the way. Number two. It gives you a reason to talk to them.

So you’re always looking for things to put on social media. You’re always looking for content for your email newsletter. Well, when you have fun, interesting, exciting events, you now have something to talk about. You talk about it in your email newsletter.

You put it on social media. If it’s a big event, what we call an all in event, you send direct mail. You might send a postcard. You, do some in person reach out.

You have your team members get on the phone, smile and dial. We’re doing this great thing. We’d love to see you. But it gives you a reason to communicate with your customers.

A good reason for you to communicate with your customers. And the third reason, and this is certainly last, but it certainly isn’t least, is sales. So not only does a good promotion bump your sales for a day or a weekend or a week, however long the duration of that promotion is. But when you have people come in, so you’re gonna do those sales.

But those customers will be more loyal. Those customers who participate in what you do will be more loyal. And so both what you’re doing is you’re getting them to come into your store more often. And the more often they come into your store, the greater their lifetime value.

So think about it this way. There’s only three ways to get, to to grow your business. Number one is to get new customers. Number two is to increase your average ticket.

And number three is to get more transactions per customer. The most effective way for you to build your business, sustainably build your business is more transactions per customer. And so think about it.

So your average customer is going to come in a certain amount of times every year. Let’s just say that your average customer comes in four times a year. If you build out a great promotional calendar that is exciting, that makes people wanna come in, let’s just say that they come in two more times so that annual visits, on average goes from four to six. Assuming that the average ticket stays the same, you have increased that customer’s annual value by fifty percent.

And then if you multiply that times the number of years they’re going to stay with you, their lifetime value goes up dramatically. This is so important. This is so important. Our best clients have robust promotional calendars.

Most of our best clients do something, several times a month. Some of them once a month. We just did a survey, on of well, hello. One, two, three.

We just did a survey of our customers and someone, Deborah Campbell, said that she does three hundred and sixty promotions. She’s closed five days a year. Her comment was something along the lines of, Bob, I’m a great student. She’s giving people a reason to come into her store.

So I’m not suggesting three hundred and, sixty, promotions a year, but I am suggesting that the better you build and the more robust your promotional calendar, the more sustainable you’re gonna be able to grow your business, the more loyal your customer base is going to be, and the more money you’re going to make. So I hope that you found this helpful. And again, right now, save seven hundred dollars on the power promotions program. It’s January thirteen.

And of course, like everything we do, it is fully guaranteed. If at the end of the day, you don’t go, woah, I’m gonna make a lot of money from what I learned today. Call us up. We’ll give you your money back. You take absolutely no risk when you do business with us. Alright, everybody. See you later.