How To Run A Holiday Preview Sale (4:55) Learn how to run a holiday preview sale to maximize your holiday sales and generate some extra cash this fall! Bob and his brother, Steve created this promotion for their kite store 20 years ago, and it was a huge success....
Bob talks with David Garofalo, owner of Two Guys Smoke Shop in Nashua, NH. In this case study, David describes his huge promotional event, an anniversary party for their premium cigar store. Hear how David made a big splash with his customers before, during, and after...
Make Your Retail Store Operations Run SmoothlyUse an Opening and Closing Store ChecklistUsing an opening and closing store checklist in your retail organization is one of the the easiest ways to improve your store operations. Watch this video to learn how this...
Create a Sales Culture in Your StoreRetail Selling is a Skill and it's the Key to Retail SuccessAre your employees selling all they can? Retail selling is the most critical activity happening in your store each and every day!Creating a sales culture in your store is...
Are You Making These 7 Retail Marketing Mistakes? As an independent retail store owner you have to wear LOTS of hats - including Chief Marketing Officer. Check to see if you might be making one of these common Retail Marketing Mistakes. read more
The inventory of merchandise in your store is probably the biggest asset in your business as well as your biggest business expense. Knowing exactly how much and exactly what you own is the first step in learning how to control your inventory. And great inventory management is your key to higher profits! Here are three ways having an accurate inventory count will help you improve profits. read more
Your employees are face-to-face with your customers every day... selling, creating a great customer experience, and bringing (or failing to bring!) money into the register. read more
Although they are closely related, marketing and selling are NOT the same thing. Marketing includes all the efforts you engage in that cause your customer to become likely to buy from you. It includes many, many different activities, from advertising and read more
Retail Fail - Episode 227: Locked and Goaded: Will the customer make it before store closing time? Will the employee get to go home early? It's a race to the finish line! What we do know is you can't sell anything through a locked door... read more
Retail Fail - Episode 245: The Sound of Signage - Video - No, no, NO! This poor fella just can't seem to do anything right. Maybe he should read the store signs... Or maybe the snarky signs have got to GO! Great store signage can influence your customers in a positive way. Poor stoor signage is influencing too, maybe not the way you want it to be. How is your store signage affecting your customers' experience? read more