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Love Your Customers... and the Money Will Follow

The good news for retailers.

There has never been a better time to be a specialty retailer. The Boston Globe recently published a study with some very good news for us. They polled consumers and found that more than 85% of people preferred to shop at their local stores.

It’s true – customers want to shop with you! You have a face, you can remember their names and what they like to buy, you can make them feel special.  

The bad news for retailers.

The bad news is that your customers don’t have to shop with you. Anyone with a credit card and a computer or a telephone can sit at home in their old bathrobe and bunny slippers and buy absolutely anything – 24 hours a day, 7 days a week, 365 days a year. And, of course, there are the ever-present Wal-Marts and other “big box” superstores of the world giving you a run for your money!

In short, there are outstanding opportunities for store owners today, but you Read More