The retail training platform from WhizBang!
All Your Retail Training, All In One Place
Brilliance is the ONE place to find, deliver, and manage your entire retail training program. It’s built by the team behind WhizBang! Retail Training, for retail store owners, managers, and employees — whether you have one store or one hundred, no matter what industry you’re in.
Free to set up. No platform fee, no contract.
What is Brilliance?
Built By Retailers, For Retailers
You want (need!) your staff to be excellent, but finding and delivering the right education for both you and your employees is complicated. Brilliance makes it easy to learn from recognized retail experts, get product training from vendors, and create your own custom company training.
Learn From Trusted Retail Experts
Courses from some of the best experts in the industry on everything from marketing to visual merchandising, sales training to product knowledge, customer service to assortment planning.
Build Your Custom Company Course
Some things only you can teach — where to park, how to request a day off, when it’s ok to take a special order. Every employee gets the same training, delivered the same way.
Add People, Assign Training & Track Progress
Give everyone a login on any device, assign lessons with start and due dates, and see exactly who has finished — and whether they understood it.
Brilliance & WhizBang! Training
It All Started With One WhizBang! Course
We’ve stood on both sides of the retail training problem.
As store owners for many years, we know how hard it is to give your team great training. And as course creators for over two decades — books, courses, live events, workshops, keynotes — we know how hard it is to reach busy retailers with the help they need. Brilliance connects the two.
Where it began
Just One Simple Online Course…
We wanted to offer one excellent online course to our clients: the Retail Sales Academy. The site where it lived was slowly deteriorating, so we decided to build our own course delivery software — and began our collaboration with the amazing team at Rapid Development Group. It’s still course #1 on Brilliance today.
The flash of insight
Why Not Add More Courses?
If this software could deliver one awesome course, why not build it to offer more of our courses? The big square labeled “Retail Training Academy” on this whiteboard became the rough structure of what would eventually be Brilliance.
From software to platform
Enter The Custom Company Course … And The Other Side
If we could create courses for stores, why not let store owners build their OWN company training? Then came a bigger idea: open it up so ANYONE could create and deliver courses to retailers. Two sides to one platform — retailers (the learners) and course creators (the teachers). Internally, we called it “Dave.”
A name and an owl
Brilliance Hatches
After months of brainstorming with the design team, the Brilliance name, logo, and brand kit were finalized. Our little baby owl was hatched, and the new branding arrived along with multi-course functionality.
Open to everyone
Opening The Platform To Other Course Creators
The last big steps: upgrade the course builder, reveal the public course catalog, and open the platform so anyone could set up an account, create a course, and make a sale.
The Fully Fledged Brilliance Retail Training Platform Is Born!
Today, retail experts, brands, and topic specialists from across the industry teach on Brilliance — and WhizBang! Retail Training is still one of them.
Who it’s for
One Platform. Two Ways To Shine.
Retailers come to Brilliance to train their people. Course creators come to reach them.
For retailers
Brilliant Training For You And Your Team
- Any size. One store on Main Street or hundreds across the country — super affordable (even free) for small businesses, powerful enough for big ones.
- Any industry. From antique stores to zoo gift shops, you’ll find general retail courses and industry-specific ones.
- Every kind of training. Expert courses, product training from your vendors, and your own custom company course.
- Less turnover, better culture. Well-trained people feel calm, confident, and capable — and they’re more likely to stay.
For course creators
Share Your Retail Brilliance
- Brands & manufacturers. Get your product training into the hands of retail salespeople — and invite your retail customers to take it for free.
- Retail experts. Set your own price (starting at $49), one-time or monthly, and earn 80% of every sale.
- Topic specialists. Safety, insurance, finance, productivity — retailers need your expertise too.
- We do the on-platform marketing. Brilliance matches your course to the right industries and the right roles.
How it works
Training On Brilliance = Brilliant Performance
When everyone knows exactly what to do and how to do it, you get happier employees, more satisfied customers, and higher sales — with less stress for everyone.
Set Up Your Company For Free
Add unlimited stores and unlimited people at no charge. No platform fee, no contract — you only pay if you buy a course.
Browse The Catalog
Search and sort courses for everyone from the owner to the sales floor, with ratings and reviews from other retailers.
Assign Training
Assign a whole course or a few lessons with start and due dates. Brilliance sends the reminders.
Track Progress
A quiz after every lesson shows who did the training — and who understood it.
Earn Certificates
Personalized, printable certificates recognize your team’s achievements. Post them proudly!
Creating a course?
Your 30-Day Happiness Guarantee
If you’re not happy with a course you’ve purchased, we’re not happy. Let us know within 30 days and you’ll get all your money back.
WhizBang! on Brilliance
WhizBang! Training Courses Live On Brilliance
Every WhizBang! course lives on Brilliance, right alongside courses from other trusted retail experts.
WhizBang! Retail Training
Retail Sales Academy
The 6 Steps To The Perfect Purchase selling system — the key to happier customers, more confident employees, and HIGHER SALES!
WhizBang! Retail Training
Retail Mastery System
Comprehensive training in ALL ELEVEN essential retail skills. As one store owner said, “For retailers, this is better than a Harvard MBA!”
WhizBang! Retail Training
Retail Money Machine
A proven marketing system for retailers that drives traffic, increases loyalty, and exponentially grows your sales.
WhizBang! Retail Training
Master Plan Advantage
Five pillars for a stronger business — build the vision, the team, and the systems that make you feel calm, confident, and in control.
WhizBang! Retail Training
Add On Master Class
Adding on is the fastest, easiest way to increase sales. Train and motivate your team to do it in a short, 5-lesson course.
WhizBang! Retail Training
Holiday University
Real-world strategies, proven ideas, and a clear plan to maximize sales, wow your customers, and have your best holiday season ever.
WhizBang! Retail Training
What Is Open To Buy Anyway?
Open to Buy basics from the Retail Mastery System: better cash flow, higher sales, easier buying decisions, and lower stress.
WhizBang! Retail Training
2026 Retail Success Summit Replay
Every mainstage and breakout session from the 2026 Retail Success Summit — 18 sessions of proven strategies for indie retailers.
WhizBang! Retail Training
The Nest: Your Custom Company Course
Build private training for your own store — onboarding, policies & procedures, product training. If you need to teach it, the Nest can handle it.
What retailers say
Don’t Take Our Word For It
“Brilliance is the ‘Easy Button’ for training our team! From teaching on-the-floor selling skills to offering our private 60-hour training for new Team Members, we are empowering our people to do their best and shorten their time from Rookies to Sales Professionals who are having FUN on the sales floor!”
Andy T.
Two Bostons
“I think this platform is a game-changer! I assigned my team product training for a very expensive mixer and we had a promo on them the following weekend. I was shocked at how many we sold… way more than I expected! Because of the training, my team knew exactly how to sell the mixer and had the confidence to make that big-ticket sale.”
Angela S.
Cooks On Main
“Brilliance has revolutionized our company’s training process. Since implementing Brilliance, our turnover has decreased by over 50%! Now our team receives consistent training through videos and quizzes, training is streamlined, and our team is happier and more confident.”
Jessica S.
Serendipity Wellness Spa
Ready To Help Your Team Perform Brilliantly?
Set up your company for free — unlimited stores, unlimited people, no platform fee, and no contract. Retailer or course creator, it all starts with a free account.
Have a course to share? Sign up as a course creator →