The Best-In-Class Independent Retailers All In One Room
Real stores. Real results.
Real Answers Fast
You know that feeling when you’re wrestling with a decision and there’s nobody to call who actually gets it? That ends here. Bring your challenges and opportunities to retailers who get you.
Best Practices Proven
You won’t get theories from a textbook. You’ll get strategies, tactics, and ideas that are working right now in successful stores like yours. Learn from real retailers, with real businesses to get real results.
No More “Business Lonely”
If you ever feel like nobody “gets” what your life as an entrepreneur is really like this is the place for you. Celebrate your wins, share your struggles, and find your people. It’s a judgment-free space where there’s no competition, just genuine connection.
Lifelong Friendships
Something wonderful happens when you put caring, ambitious store owners in a room together… Friendships are born between people who truly understand your world, filled with laughter, fun, and real care for one another.
An Exclusive Mastermind for Independent Retail Store Owners
The Platinum Mastermind Group is an invitation-only group personally led by Bob and Susan Negen. It is a select group of exceptional retailers that meet in person, and virtually, to share what is really happening in their businesses and to help each other make better decisions with more confidence.
That’s it. No fluff. No filler. Just the real stuff.
Carefully Chosen
An amazing group of business owners who both generously give and take. Every member has gone through a rigorous application and interview process. Not everyone who applies is accepted.
Support That Continues Between Meetings
The value starts in the room… and it keeps moving. Through virtual monthly calls, hot seats, and ongoing personal conversations… you’re never on your own between meetings
Direct Access To Bob & Susan Negen
You don’t just get the group. You get Bob and Susan. They are available to you throughout the year – not just during meetings. They are on your team!
Who’s In The Room
The Platinum Mastermind Group is a select, diverse, and exceptionally talented group of smart, caring, and supportive individuals.
Multi-Generational Depth
Ten multi-generational retailers are in the room, including 3 second- generation, 4 third- generation, and one fifth-generation business owners whose families plan to continue the legacy.
Industry Leaders
Four members are industry leaders who are also successful retail coaches or consultants.
Multiple Business Owners
Members collectively own 24 additional businesses beyond their primary retail stores, bringing broader operating perspective to every conversation.
Award Winning
Collectively, the group has won more national, regional, and industry awards than we will can possibly list here.
Current Members
Queen Of Dollars Per Square Foot
Owner of two upscale boutiques known for sustained double-digit growth, powerful marketing concepts, standout margins, and exceptional productivity per square foot.
Resale Industry Powerhouse
Leads two of the nation’s top-performing resale stores, runs a popular coaching business for the resale industry, and was honored with the 2025 NRF Retail Champion Award.
Champions of Training & Education
A husband-and-wife team operating eight successful pet stores, known for employee training at a level rarely seen in retail.
Legacy Butcher. Modern Food Hall Pioneer.
A sixth-generation UK butcher blending deep tradition with bold innovation, he transformed the family business by launching a state-of-the-art food hall. Committed to growth, he flies to the U.S. three times a year for Mastermind meetings.
What Members Say
"The Platinum Mastermind Group helped me grow my business, implement systems, and better manage my team and inventory."
Jenn Frankavitz, Four Leggers Doggie Daycare
"It's made me a more effective leader and my company runs better. I just can't say enough about what it's done for my business."
Jessica Bettencourt, Klem's
"It's the who, not how! I've given up control over many aspects of the store, and it has allowed me to live my life."
Beth Staley, Happy Dog Barkery
"My levels of confidence and capabilities in myself personally and in my business have grown in a way that I don't think would have been possible without this group".
Mark Turnbull, Turnbull's Northumbrian Food
What Membership Includes
It’s more than the meetings. You get in-person time, ongoing access, and real support—so you keep moving forward all year long.
In-Person Meetings
We meet three times a year, for two and a half days each time.
These meetings are intimate. Intense. And incredibly valuable.
We dig into what’s working, fix what’s not, and leave with a plan.
Susan and I personally host every meeting and lead the group, giving you direct access to both of us.
Monthly Mastermind Power Hour Calls
Between meetings, we meet monthly on a virtual call.
We dig into what matters most—and what can move the needle fastest.
Free Registration For You And Your Team To The Retail Success Summit
Bringing your team to the Summit is a fantastic way to get everyone fired up and on the same page.
One member told me, “After coming to the Summit, they finally got it – they understood how I was thinking about our business.”
That’s powerful.
Three Virtual Hot Seats
You get one-on-one time with me or Susan, focused on what matters most.
We’ve seen it all—and we’ll help you move forward.
“Real transformation happens in the Platinum Mastermind Group. You’re surrounded by people who challenge you, support you, and hold you accountable.
The connections are incredible, the experiences are top-notch, and every session is thoughtfully curated with powerful insights and speakers. This isn’t just networking — it’s next-level growth.
Since joining, my health, wealth, and overall well-being have improved dramatically. If you want to level up, join the Platinum Mastermind Group!”
Jessica Skop
Serendipity Wellness Spa
“The Platinum Mastermind Group has been indispensable to my growth. Every major breakthrough in my business has happened in the room with my Mastermind. Here are some highlights: After being in business for over 25 years, we have seen the same store grow by almost 90% in the last six years, 2025 was up 27%, and 2026 looks even better. But, even more importantly, I have a life. I travel, and I live at the beach in the summer. I have a real sense of freedom. I have a business that serves me, not a business that runs me.”
Maureen Doron
Skirt
“One of the best decisions I’ve ever made—I just wish I’d found it 25+ years ago. The ideas, insights, and shared experiences around marketing, sales, and operations are invaluable. You test what works, learn from what doesn’t, and keep improving.
And for the value, it’s incredibly affordable. Honestly, you’re losing money if you’re not part of this mastermind.”
Tom Trella
Cigar Box
Smoke Rings Cigar Bar
Capriotti’s Catering
Bellagio Fields Event Center
What Is The Investment?
This isn’t for people who play small. If you put in the effort, you will be rewarded. The Platinum Mastermind Group works. Period.
You’ll make an amazing R.O.I. on your financial investment. You’ll make an amazing R.O.I. on your time invested. You’ll be smarter, wiser and more confident than ever before.
But, you’ve got to be all in – at the meetings, on the calls, doing the work.
This is for people ready to play big. And right now, the opportunity has never been greater.
This is an annual commitment, not a monthly subscription. Built for real commitment – and real momentum.
If your spouse or business partner joins, their membership is half price.
Membership is by invitation only, and every prospective member applies.
Annual Membership
$1,500
per month
Or pay in full and get two months free.
- Three in-person meetings each year
- Monthly Mastermind Power Hour calls
- Retail Success Summit registration included
How It Works
- Apply online.
- Book a discovery call with Bob
- If you are accepted, begin your mastermind journey.
Still have questions? Email Bob Directly!
Stop Making Your Most Important Retail Decisions Alone
If you’re ready to think differently, run smarter, and push what’s possible, PMG will be one of the most valuable – and profitable – moves you ever make.
You don’t have to do this alone.