Get Inspired With Advice from WhizBang! Retail Training
Rants, Raves, & Reflections On Retail Life!
This blog is filled with articles that will get you motivated to run the indie store you’ll be proud of.
Store Closing Time
Retail Fail – Episode 227: Locked and Goaded: Will the customer make it before store closing time? Will the employee get to go home early? It’s a race to the finish line! What we do know is you can’t sell anything through a locked door…
Store Signage
Retail Fail – Episode 245: The Sound of Signage – Video – No, no, NO! This poor fella just can’t seem to do anything right. Maybe he should read the store signs… Or maybe the snarky signs have got to GO! Great store signage can influence your customers in a positive way. Poor stoor signage is influencing too, maybe not the way you want it to be. How is your store signage affecting your customers’ experience?
Problem Employees
Do you have a person (or two, or three) in you company who is making life miserable for you, negatively affecting the morale of your staff, and even giving bad customer service? Maybe they have been working with you for years, maybe they are a relative, or maybe they have specialized knowledge about your business. They think that you don’t have the guts – or the ability – to let them go.
Assortment Planning Tip
Retail Fail – Episode 101: Short Supply – Video – Who needs this assortment planning tip? Apparently this store. Best sellers? Bah, humbug! Who needs to stock the colors and sizes customers want? Not this store…
Small Business Tips
If you are like most store owners and small business people we speak to, you are feeling a little (or maybe more than a little) nervous about the future of your business and the business community you belong to. And with good reason. Some businesses won’t make it through …
Your Store Visual Merchandising
Good in store visual merchandising is another marketing tool to help bring customers into your store. Use the right cues in your store visual merchandising and get more people into YOUR store.
Retail Customer Service
There has never been a better time to be a specialty retailer. The Boston Globe recently published a study with some very good news for us. They polled consumers and found that more than 85% of people preferred to shop at their local stores. It’s true – customers want to shop with you! You have a face, you can remember their names and what they like to buy, you can make them feel special.
Visual Merchandising In Retail – Video
Visual merchandising is the in-store marketing of your goods and services. Creating great item signs are a critical part of those marketing efforts. Learn how to put signs to work in your store.
Get Customers Retail Video
Using gift certificates is my favorite recommendation to get customers into your store at little to no cost. Here’s my response to a survey taken by some of our retailers about their marketing skills.
Customer Relationships
You can use electronic marketing to build an “emotional bank account” with your customers. Learn exactly how to think about social media and electronic marketing so you can create customer relationships that encourage people to shop with you.
Winter Store Tip
Retail Fail – Episode 347: Winter Blunderland – Video – This video winter store tip shows: Mountains of snow. Icy slick sidewalks. Can this customer overcome all obstacles? Will she actually make it to the store? Or is there a trip to the emergency room in her future…
Customer Service Training
Have you ever walked in a store and had the person at the counter, who was on the phone, ignore you, or worse yet, turn their back to you? A while ago we talked about this situation in our WhizBang! Tip of the Week and believe me, it created quite a stir!
Financial Management Video
Cash is king! Getting a solid grip on the financial management of your business is critical to retail success. Here are some ideas to help you take control and better manage your money.
Marking Down Merchandise
Marking down merchandise is just a fact of doing business. Here are merchandise management tips so you can learn how to take markdowns wisely and minimize their impact on your retail store.
Leverage Your Retail Success
Retail Expert, Bob Negen shares some thoughts and tips from his 20-plus years as an entrepreneur and successful retail store owner on how to leverage your own retail success.
Christmas Promotion Idea
Looking for a sure-fire winner of a promotion for this holiday season? Have a “12 Days of Christmas” sale! This easy and fun Christmas promotion idea is a great way to stay in front of your customers during the last couple of weeks in that all-important shopping season.
Electronic Marketing Secrets
Electronic marketing is the perfect marketing tool for retailers. It is an incredibly cost effective way to increase customer loyalty, increase the number of transactions you get from each of your customers and it’s an effective way to get new customers. All you need to know are a few of the electronic marketing secrets for retail stores.
Retail Promotions
Here are 15 ways to make your stores retail promotions more profitable and more fun. Learn how to make your retail promotions more profitable.
You Win When Your Employees Play Retail Sales Games
Retail sales games can help train retail store employees to be successful at selling. Make more money and have more fun in your store while playing games.
Store Music
Store music can set a great mood in your store but done incorrectly it can be disastrous. Make sure your store music is done right.
The Retail Mastery System
The Retail Sales Academy
