Retail Success

Summit 2019

July 9 & 10 | Grand Rapids, Michigan

Two Amazing Days of World-Class Retail Training
For Stores Like Yours!

The Retail Success Summit is the largest learning conference for independent retailers anywhere in the world. It is an exciting two days that includes a combination of high-level strategic thinking as well as in-depth explorations of winning tactics. Plus, you get a chance to hear success tips from our guest speakers and learn from other retailers.

If this sounds like what you need to take your business to the next level, then come to the Retail Success Summit on July 9-10, 2019 in Grand Rapids, Michigan!

I just got back from two days of an amazing experience at the Retail Success Summit 2016. It was just the shot in the arm I needed. It reminded me how much power I hold in the success of my store – I hold all of it! Bob and Susan are not just great retail coaches, they are amazing people with great resources and success tips. Thank you for a WhizBang! time!

Lynette Fitzpatrick Bowser

Sassy Pants Boutique, Rockford, MI

What Will You Get at the Retail Success Summit?

Retail experts, Bob and Susan Negen will share 15+ hours of amazing retail skills tips, techniques, ideas, and tactics to help you run a better store. This world-class, retail-specific information will be fantastic for store owners, managers, and even top-level employees. It will take your business to the next level and help you put more money in the bank. You’ll spend most of your two days at the Summit working directly with them to learn the very best, tried and tested tools they have to offer.

Here were the main stage topics for the 2018 Retail Success Summit…

  • It Starts With You: Leadership, Management, & Creating A Culture Of Excellence: presented by Bob Negen
    Brick and Mortar isn’t dead, in fact, the best independents are thriving while bad brick and mortar retailers are dying. YOU, as the leader of your team, are responsible for the success, or failure of your business. You will learn what the best leaders do, how they act and how you can blend the best of leadership and management practices to create a culture that your customers will love, will allow your team members to thrive and give you the pride (and profits!) that come from building a culture of excellence

    Click the video below to watch a recording of this session from the 2018 Retail Success Summit!

  • Climbing The Customer Service Pyramid: presented by Bob & Susan Negen

    Creating a consistent (every time with every customer!) WhizBang! customer experience is your number one competitive advantage. But this experience doesn’t magically happen. It is created by applying a set of fundamental principles to everything you do that touches your customer. In this program, you will learn how to apply the “Customer Experience Pyramid” to your business and ensure that your customers get the experience they deserve when they are in your store.

  • Full Speed Ahead: presented by guest speaker Vince Posente

    We live in the Age of Speed. Learning how to get past any overwhelm, while thriving at the same time, is the expertise you’ll take away from this session. With insights from his bestselling books, The Age of Speed and The Ant and the Elephant, you will hear about a man who went from recreational skier to the Olympics in just four years. Rocketing at an incredible 135 mph on skis in the Winter Games followed by twenty years of helping Fortune 500 companies go Full Speed Ahead – you will get an invigorating and entertaining perspective on gliding through the demands we each face.

  • Busting Through 5 Roadblocks To An Amazing Sales Culturepresented by Bob & Susan Negen

    If you’ve ever pulled your hair out as a team member let a customer (who wanted to buy something!) walk out the door empty-handed, then this program is for you! In our extensive work helping hundreds of independent retailers create a magical service culture that sells we’ve seen a consistent pattern. The stores that struggle to create a great sales culture run into the same 5 roadblocks. You’ll learn to identify the roadblocks that are in your way and learn how to BUST THROUGH them.

  • Solve The Retail Marketing Puzzle: Putting All The Pieces In Placepresented by Bob & Susan Negen

    Does marketing ever confuse or frustrate you? Do you feel like it’s a puzzle you just can’t quite figure out? If you answered “yes” you’re going to LOVE this session! You see marketing, when done correctly, is an elegant combination of the right strategies, tactics, and tools that will get YOU maximum results. By the end of this session, you’ll have a whole new understanding of how to manage your marketing for amazing results.

  • Manage Your Marketing In 1 Day A Monthpresented by Bob & Susan Negen

    Right after You Solve Your Marketing Puzzle you’ll learn how to efficiently and effectively build out a month’s worth of marketing efforts in one day. One focused day of thinking about, planning, and creating your efforts will double, triple, even 10X the effectiveness of your marketing. And, as a big bonus, when you get in the rhythm of the “One Day A Month” process you’ll see your stress go way down because you’ll know you have an important part of your business covered, and covered correctly.

  • 60 Ideas In 60 Minutespresented by Bob & Susan Negen

    This will be fun! Susan and Bob will each get to present 30 ideas but with only one minute per idea. You, the audience will vote for their favorite ideas and whoever gets the most votes gets the coveted (at least at the Negen house) Retail Rumble Trophy. This rapid-fire session is guaranteed to have several ideas you can take back and use in your store immediately!

  • Moving From Idea To Awesomepresented by Bob & Susan Negen

    The closing session features Bob sharing insights from the two days, observations about the attendees and their businesses and, most importantly, strategies and tactics to take the ideas and inspiration from the Retail Success Summit and turning them into action, momentum and awesomeness!

Agenda topics like this paid for past attendees’ registration fees by 100X, 200X, even 500X over! (Not kidding or exaggerating these numbers!) 

Choose the Sessions That Are Right For You!

Each retailer who attends the Summit is unique, with different kinds of stores and different needs. There’s no “one size fits all” when it comes to learning. That’s why there are tons of choices and lots of learning opportunities at the Retail Success Summit.

In addition to the general main stage sessions, once each morning and once each afternoon you’ll get to choose from one of our amazing breakout sessions. If you want to get it all, bring a colleague or two from your store and send one person to each of the breakout sessions. It’s like magically adding more learning hours to each day!

Here are last year’s 6 fantastic breakout sessions…


  • Driving Foot Traffic In The Age Of Assistance: presented by guest speakers Caroline Brady and Romain Varchetta Bertogli

    This session is focused on and around today’s digital customers, where they get their information from and the way they shop. One of the most exciting parts of the presentation is the introduction to See What’s In Store. A brand new service being launched by Google in partnership with Pointy allowing you to display products directly in the Google Knowledge Panel. It’s a huge opportunity for brick & mortars to attract customers via Google and the best part is that it’s completely free and WhizBang! retailers will be some of the first stores to get access to this service!

  • 7 Secrets To Compete & Win Against The Chains! presented by guest speaker Paul Erickson

    If you are not constantly looking at new, innovative ways to take care of your customers, to make their shopping experience better, to make it easier for them to do business with your store – rest assured, your competition will be. Using real-world examples and strategies from successful independent retailers throughout the globe, Paul provides a thoughtful approach to winning retail differentiation. Paul methodically starts with high-achieving independent retailers and their major differentiating factors. During his presentation, he offers them in a workable, comprehensible Seven Point Plan you can begin to emulate immediately, within your own store.

  • 6 Steps To A Profitable Social Media Strategy: presented by guest speaker Crystal Vilkaitis

    Get a crash-course in social media planning from the woman that created the only certified social media program in the industry. Crystal has developed a proven step-by-step process to see more sales from social based on a strategy that covers six specific areas for ultimate success. Join Crystal today and walk away with actionable strategies to support your business goals.

  • Top Tactics For Building A Loyal Social Media Following: presented by guest speaker Crystal Vilkaitis

    Stop talking to yourself! Now more than ever you need to engage your audience on social media and provide a place for meaningful interactions. In this seminar, you’ll learn 10 easy ways to not only grow your social media audiences but keep them engaged and coming back for more.

  • Making Videos That Connect With Your Customers: presented by Bob & Susan Negen

    Videos are an essential part of any good marketers toolbox. In this session, you’ll learn the basics of simple, straightforward video production. This is NOT an advanced course for future filmmakers. This session is for independent retailers who want to post fun, interesting, useful content with solid, semi-professional production values. You’ll learn what to post, where to post and how to create videos that make your customers eager to come in and buy 

  • The Best Buyers Do These 5 Things: presented by guest speaker Dan Jablons

    Your store needs to be stocked with the right assortment of goods in order for you to give your customers the service they deserve. But how do you know what to buy? In this presentation, you’ll learn the five things all the great store buyers do to make sure they are working with the best vendors, getting the best deals, and offering the right product mix to their customers. Come to Dan’s session and get the tools you need to become a better buyer.

The Retail Success Summit gave us so many wonderful ideas! This one really paid off…

We decided to open on Sundays at our 1st location to match the hours of our other two. At that location only, we had the entire store on sale – even pet food! We ran the Summer Solstice Sale you recommended with diminishing discounts every two hours. It was our best sales day in our 7 years of being open! 

Before the Summit, we never had good luck with doing “sales” like this. We didn’t think that we could afford to do such deep discounts, but it totally paid off. Think big, go for it, and you’ll receive the return!

Andrea Ward

Lizzi & Rocco's, Columbia, MO

Learn From AMAZING Guest Speakers!

At the Retail Success Summit, you’ll not only hear from Bob and Susan Negen, but there will also be some of the best, most creative business minds in the world to share their expertise with you. 

The 2018 Guest Speakers Included…


Vince Poscente: Overcome Obstacles & Maintain Resilience

Listen to Bob’s interview with Vince to hear what you can expect to learn from him at the Retail Success Summit!

One of the most in-demand speakers today, Vince is an expert on resiliency—the ability to overcome challenges and bounce back even stronger than ever before. His client list includes top organizations with one thing in common: they understand that success is not just about reaching your goals and getting what you want. There also has to be an intent to handle setbacks and overcome obstacles and end up smarter, stronger and more focused than ever before, Vince knows first-hand the power that attitude, determination, and innovation play in your future success–especially when life doesn’t go as planned. He’s a Hall of Fame Speaker in the USA and Canada, an award-winning business owner, and expedition leader.

Vince will reveal the formula for big goals in short order with his story of going from recreational skier to Olympian in just four short years. Plus, he’ll outline the qualities of everyday heroes using the backdrop of ten years of leading Heroes Climb expeditions in the Himalayas. In both cases, you’ll experience the way to bounce back from obstacles and find another path. Another solution. Another way to achieve extraordinary outcomes.

So, what are your teams’ obstacles? The economy? Competition? Negative attitudes? Lower productivity? And the list goes on. Vince is the #1 go-to guy for taking a team and teaching them how to lead better. Produce more. Sell more. And move past the obstacles and into a mental space that creates the kind of success you and your team want and deserve.

This is NOT Vince just telling his story. Because everybody has a story. This is about Vince sharing strategies and solutions that will definitely change how your team handles crises, problems, competition, and change. Without understanding resiliency and the absolute importance it plays on everything and everyone—your team will not have the skills they need to overcome the things that will inevitably stand in their way.

You’ll have also the chance to learn from these unbelievably knowledgable breakout speakers…

Crystal Vilkaitis: The Social Media Mentor for Small Businesses

As a social media expert, speaker, and founder of Social Edge™, the best place online for small businesses to learn social media, Crystal has worked with thousands of business owners to help them save time, gain confidence and increase local exposure, foot traffic, and sales. This will be her 8th consecutive year speaking at the Retail Success Summit and is consistently one of the most popular, highest rated presenters. Crystal has been featured in Entrepreneur Magazine, USA Today, Fast Company and over 100 industry magazines and blogs and travels the world teaching social media. 

Dan Jablons: Inventory Master & Comedic Superstar

Dan has worked with many big retail names in his career; such as Jimmy Choo, Donna Karan, Oakley, and Tumi. He has piloted inventory programs, provided merchandising guidance, established website presence for retailers and, as a Management One affiliate, works closely with a wide range of independent stores. Talented in retail, Dan is also talented in improvisational theater. He has performed with comedy troupes across the U.S. and has had guest spots on some of the funniest shows on TV. Dan combines his extensive knowledge of retail with his comedy skills to become one of the industry’s most popular speakers.

Paul Erickson: Inventory Productivity & Control Genius

Paul is the Senior Vice-President of Management One. His passion for client service and for preparing independent retailers to excel in the area of inventory productivity and control has been central to both his personal success and that of the Management One client base. Widely recognized for his talents as a retail educator, Paul has conducted seminars and workshops to such groups as National Shoe Retailers Association, FN Platform, Outdoor Retailer, New Balance Athletic Shoes, America’s Mart, National Sporting Goods Association, and The Global Retail Conference in Barcelona, Spain. He has been featured in Fortune Magazine, Women’s Wear Daily and on the CBS Evening News. 

Caroline Brady: Local Product Search Master

Through her work with Pointy, a retail tech company that helps local brick and mortar stores be found online, Caroline teaches retailers how to make it incredibly easy to display a store’s products online in a way that is optimized for local search. She was the first female to join the Pointy team and her role within the company has evolved significantly since then. She has extensive knowledge of product trends and the most effective ways for shops to display their products online and get higher search rankings. Caroline has also represented Pointy at a number of trade shows and conferences across the US, developing strong relationships with brick & mortar store owners and presenting educational content to them. She’s constantly writing about tips & trends that will help retailers to increase sales and drive foot traffic via social media, the Pointy blog and newsletters.

Romain Varchetta Bertogli: Google Strategic Expert

Romain is a 7 years tenure Googler as a digital advisor for top media agencies and Google AdWords strategic partners in Dublin, Paris and now New York City. He is a Shopping expert and Strategic Partner Manager in the Center of Excellence supporting the development of shopping and retail strategy globally.

Your Retail Success Summit ACTION ITEMS PLAN

Here’s a statistic that you should tape to your computer screen so you see it at least a couple of times a day:

“90% of the small businesses that fail, do so because of a lack of skills and knowledge on the part of the owner.” (Dunn and Bradstreet survey reported in the Harvard Business Review).

If it’s the lack of retail skills and knowledge which can tank your business, then logic simply dictates that adding skills and knowledge will profoundly increase your chances of business success. It doesn’t matter if you’re a brand new retailer or have owned your store for 25 years, the more knowledge you have about what to do and how to do it, the better your results are likely to be.

Knowledge is the key to success… But knowledge alone isn’t enough.

Education without ACTION is merely entertainment. 

Bob and Susan Negen are not in the entertainment business. They want to make a huge impact on your business and they know that you won’t get better results and won’t have the ultra-successful store of your dreams unless you take action.

That’s why there’s one very special feature built into the Retail Success Summit; one we know will make an amazing difference in your business.

Unlike most seminars where you come home with a bunch of notes that get stuffed in a drawer somewhere, you’re going to leave the Summit with a personalized one-page action plan you can put to work immediately to grow your business.

It’s an exact blueprint of where you want to go and how you’re going to get there: a step-by-step plan for your path to success. Here’s just one example of real results achieved by taking action on the information learned at the Summit:

We are pleased to announce we have successfully checked off 8 out of 10 action items on our list from the Retail Success Summit! Number 9 is in the works. AND we finished August up 40%! Thank you for ALL you do!

Jamie Bush

Point of Orign, Lakeway, TX

Network With Other Business Owners

There will be time set aside for you to mix and mingle with the many other retailers and small business owners who attend the event. Including the “always-a-hit” Monday networking party where you’ll have a great time chatting with all your new friends, meeting our sponsors, hanging out with Bob and Susan, and exchanging great ideas for success.

The other attendees understand the ups and down of retail and many people find the time they spend talking to other people who “get it” is just as valuable as the time spent in sessions during the day. You’ll undoubtedly create bonds with the other attendees that will last long after the Summit is over!

Seating is Limited. REGISTER TODAY!

Normally, registration for the Retail Success Summit is $997 for the first person and $297 for each additional person from your store. But through midnight on Sunday, March 31, you can take advantage of the special early bird pricing and SAVE $700! Your Retail Success Summit ticket includes 2 full days of business-building, money-making, retail-specific information, nationally-recognized guest speakers, amazing networking opportunities, your take-home action plan, and lots of fun. Honestly, you’d have to sleep through the entire event not to pick up enough great ideas to pay the registration fee 100X, 200X, even 500X over. A $100,000 ROI on this event should be a slam-dunk for any retailer who has half a brain (you do) and is willing to use the ideas you’ll learn (you will). 


Your 100% Better-Than-Money-Back Guarantee!

Yep, this event is 100% guaranteed. If at the end of the first day of the Retail Success Summit, you do not feel you are getting ideas, strategies, tools, and techniques that (put into action) would generate at least $100,000 in revenue for your store, simply turn in your notebook to our team, have a phone call with Bob, and you’ll get a 100% refund of your registration fees… PLUS $1,000. Why? Because, quite simply, the value is there. No other event gives a guarantee like this, but then again, no other event is quite like the Retail Success Summit!

Click below to register online or call 800.842.1660 to register by phone. The WhizBang! Team would love to talk to you!



Amazing Savings!
  • GREAT PRICE – Save $500!
  • Bring friends for just $297 each!


Register Before June 29
$997/first person
  • Bring friends for only $297!
  • An unforgettable experience! 

Fair Warning…

Seating is limited and previous Retail Success Summits have SOLD OUT months before the event! So register now so that you don’t lose your seat! Once the Summit is sold out you’ll be put on a waiting list, but there is no guarantee you’ll get in.

Days To The Retail Success Summit 2018








Location, Logistics & Other Details

The Retail Success Summit will be held at the DeVos Place Convention Center in downtown Grand Rapids, Michigan on July 9 & 10, 2019.

In the heart of downtown Grand Rapids (named as one of the best places in the US to live by both the Men’s Journal and the Wall Street Journal Market Watch) the DeVos Place is situated on the lovely Grand River and is large enough to hold the 500+ retailers expected to gather for the Summit.

Check-in and name tag pick-up will begin at 8:00 am on Tuesday, 7/09/2019 and the event starts promptly at 8:30 am. The Summit will close at 5:00 pm on Wednesday, 7/10/2019.


My favorite Tip during Day 1 of the Retail Success Summit is so simple, but it will make me thousands of dollars this year. This one little tip paid for my long trip from Ontario to Grand Rapids. Can’t wait to see what I’ll learn tomorrow!

Gilbert Russell

Brio Bodywear Inc, Ottawa, ON, Canada

Travel Information

Fly into the Gerald R. Ford International Airport (GRR). There’s no need to rent a car, the airport is a short, 25-minute cab ride to the Retail Success Summit’s location at the DeVos Place in downtown Grand Rapids.

The DeVos Place is connected via covered walkway to the Amway Grand Plaza Hotel and the JW Marriott, and is within easy walking distance of great restaurants, shops, and museums.

Or if you’re traveling from nearby, click here for driving directions.

Grand Rapids Hotels & Lodging Suggestions


Amway Grand Plaza (Connected by sky bridge to DeVos Place)

Click here to reserve your room online or call 800.253.3590, and mention the WhizBang! Training Retail Success Summit. 

187 Monroe Ave. NW Grand Rapids, MI 49503
800.253.3590 |


JW Marriott (Connected by sky bridge to Amway Grand Plaza & DeVos Place)

Click here to reserve your room online or call 877.901.6632, and mention the WhizBang! Training Retail Success Summit. 

235 Louis Campau NW Grand Rapids, MI 49503
877.901.6632 |

Other Area Lodging Options

Courtyard by Marriott Downtown – Rooms start at $269/night*
11 Monroe Ave. NW Grand Rapids, MI 49503 | 616.242.6000
Distance from Retail Success Summit: 0.3 miles (5-minute walk)

Holiday Inn Grand Rapids Downtown – Rooms start at $165/night*
310 Pearl St. NW Grand Rapids, MI 49504 | 616.235.7611
Distance from Retail Success Summit: 0.5 miles (10-minute walk)

City Flats Hotel – Rooms start at $175/night*
83 Monroe Center St. NW Grand Rapids, MI 49503 | 616.608.1720 
Distance from Retail Success Summit: 0.5 miles (10-minute walk)

*Rates are based on 01/01/2018 search and are priced before tax and other fees, these rates are not guaranteed.

Note: We have not personally stayed at all of the lodging listed above. Therefore, WhizBang! Training cannot guarantee happiness with any of the lodging suggestions.

Visit Grand Rapids, Michigan This Summer!

Beer City USA

Pristine Beaches

Award Winning Art

Vibrant Downtown

What Past Summit Attendees Have To Say…

The Retail Success Summit is going to make a big difference in our business because it’s a HUGE call to action. Bob and Susan helped us to focus on what we need to do to keep our sales going strong. Only an hour and a half into the Retail Success Summit and we have pages and pages of information, action items, and tips! Can’t wait for tomorrow. Thank you so much!

Chrissy and Todd Anderson

R/C Excitement Inc, Fitchburg, MA

Once again, taking my hat off to Bob and Susan Negen. This Retail Success Summit was the best on record! I am a three time alumni and it has only gotten better year after year! Since 2004 I’ve seen my retail sales grow each and every month. Couldn’t have gotten this far, this fast without WhizBang! Training.

Trudy Tooman-Salinas

Designs On You, Wildwood, IL

Thank you so much for all the wonderful information and inspiration you presented at the Summit!  We have been busy digging into our action items list ever since the Summit endedCan’t wait to come back next year!

Scott and Beth Wiegand

Garden Gate Floral, Mackinaw, IL









I just returned from the WhizBang! Retail Success Summit in Grand Rapids. What a valuable two days! These folks are GREAT at what they do. Every idea I’ve tried has worked. I am so fired up. Get in touch with them today!

Susan Richmond

Inklings Bookshop, Yakima, WA

This was the first of many more Retail Success Summits for me.  I met so many smart people with awesome suggestions to help me grow my business. Thanks, Bob and Susan for being the great down to earth and supportive people that you are!

Jane Heller

Wisconsin Dairyland Fudge Co, Wisconsin Dells, WI

Just wanted to share that based on the kick in the pants I got at the Summit I finished November up 11% over last year, and December 34% up over last year. My staff and I worked on a plan for January, and we’re targeting a 45% increase for next year. So thank you- you are having an even broader effect than just this one store owner who bought the Retail Mastery System. I am so looking forward to attending your Summit again!

Sue Turchick

Crafter’s Home, MN

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