Retail Success

Summit 2019

July 9 & 10 | Grand Rapids, Michigan

Two Amazing Days of World-Class Retail Training
For Stores Like Yours!

The Retail Success Summit is the largest learning conference for independent retailers anywhere in the world. It is an exciting two days that includes a combination of high-level strategic thinking as well as in-depth explorations of winning tactics. Plus, you get a chance to hear success tips from our guest speakers and learn from other retailers.

If this sounds like what you need to take your business to the next level, then come to the Retail Success Summit on July 9-10, 2019 in Grand Rapids, Michigan!

I just got back from two days of an amazing experience at the Retail Success Summit 2016. It was just the shot in the arm I needed. It reminded me how much power I hold in the success of my store – I hold all of it! Bob and Susan are not just great retail coaches, they are amazing people with great resources and success tips. Thank you for a WhizBang! time!

Lynette Fitzpatrick Bowser

Sassy Pants Boutique, Rockford, MI

What Will You Get at the Retail Success Summit?

Retail experts, Bob and Susan Negen will share 15+ hours of amazing retail skills tips, techniques, ideas, and tactics to help you run a better store. This world-class, retail-specific information will be fantastic for store owners, managers, and even top-level employees. It will take your business to the next level and help you put more money in the bank. You’ll spend most of your two days at the Summit working directly with them to learn the very best, tried and tested tools they have to offer.

Here are the topics for the 2019 Retail Success Summit…

  • Building Your Bottom Line – 14 Ways To Improve Profits: presented by Bob & Susan Negen

    Sales revenue is good, but profits are better! The very best retailers always have their eye on the bottom line. These fourteen ideas will help you keep more of the cash that comes through your register.

  • Overcoming Overwhelm – How To Run A Business That Doesn’t Run You: presented by Bob & Susan Negen

    Tired of feeling frustrated, frazzled, and overwhelmed? This program will help you get the freedom and the peace of mind which comes from knowing that you are in control of your business.

  • INSPIRE – How To Be A Superstar Sales Coach: presented by Bob & Susan Negen

    Like all good teams, your sales team needs a great coach… YOU! In this program, you’ll learn some simple, proven techniques to keep your staff sharp, motivated and focused on SELLING.

  • Open to Buy Basics: Get A Grip on Your Inventory!: presented by Paul Erickson

    Inventory is the heart of your business. How healthy is your heart? Do you know the connections between your SKUs and your financial health? Do you understand merchandise planning and open-to-buy? Starting with the basics, you’ll learn important concepts, techniques, and formulas to improve your inventory turnover, cash flow, revenue growth, and gross margin. Get ready to start making more money NOW!

  • The Psychology of Price: The Markup and Markdown Game: presented by Paul Erickson

    Consumers want the best deal possible whether they need the item or not. Getting to the best price is winning in their minds. But the right price is not always the lowest price. Come along on this fascinating journey as we explore the psychology of price from the retailer and consumer’s point of view and then learn what to do about it. Learn the tactics you will need to deploy to maintain your competitive position with an eye – or two – on your long term profits.

  • Why Don’t They Do What I Want Them To Do?presented by Bob & Susan Negen

    Your employees are the people standing face to face with your customers every day and giving – or failing to give – the quality of service your customers deserve. Bringing – or failing to bring – money into your business. In this program, you’ll learn how to make sure every employee is doing exactly what you want them to do.

  • Retail Rumble – 60 Ideas In 60 Minutespresented by Bob & Susan Negen

    In this rapid-fire session Susan and Bob each present 30 ideas to make you a better, happier, and more confident retailer – one idea per minute! Whether it’s Bob or it’s Susan who wins the Retail Rumble trophy, you are the real winner with lots of great ideas you can take back and use in your store immediately.

  • Got Bots? What You Need To Know About Facebook Messanger Botspresented by guest speaker, Crystal Vilkaitis

    Did you know that one of the best ways a retailer can automate their customer service, increase store awareness, grow a loyalty program and drive traffic into their store is through Facebook Messenger Bots? This newer technology might seem overwhelming, but, in this seminar, you’ll learn just how simple it is to use!

PLUS, still to come are 6 more topics including Bob’s opening keynote session! It’s always the most uplifting hour of the Retail Success Summit and last year one store owner put it perfectly…

“Simply amazing!”

Nancy Boudreau

La Creme, St Jacobs, ON

Agenda topics like this paid for past attendees’ registration fees by 100X, 200X, even 500X over! (Not kidding or exaggerating these numbers!) 

Choose the Sessions That Are Right For You!

Each retailer who attends the Summit is unique, with different kinds of stores and different needs. There’s no “one size fits all” when it comes to learning. That’s why there are tons of choices and lots of learning opportunities at the Retail Success Summit.

In addition to the general main stage sessions, some of these topics will be presented as breakout sessions! Once each morning and once each afternoon you’ll get to choose which topic is right for you! If you want to get it all, bring a colleague or two from your store and send one person to each of the breakout sessions. It’s like magically adding more learning hours to each day!

The Retail Success Summit gave us so many wonderful ideas! This one really paid off…

We decided to open on Sundays at our 1st location to match the hours of our other two. At that location only, we had the entire store on sale – even pet food! We ran the Summer Solstice Sale you recommended with diminishing discounts every two hours. It was our best sales day in our 7 years of being open! 

Before the Summit, we never had good luck with doing “sales” like this. We didn’t think that we could afford to do such deep discounts, but it totally paid off. Think big, go for it, and you’ll receive the return!

Andrea Ward

Lizzi & Rocco's, Columbia, MO

Learn From AMAZING Guest Speakers!

At the Retail Success Summit, you’ll not only hear from Bob and Susan Negen, but there will also be some of the best, most creative business minds in the world to share their expertise with you. The 2019 guest speakers include…

Ari Weinzweig: Founder Of The World Famous Zingerman’s Community Of Businesses 

Ari moved to Ann Arbor from his hometown of Chicago to attend the University of Michigan. After graduating with a degree in Russian history, he went to work washing dishes in a local restaurant and soon discovered that he loved the food business. Along with his partner Paul Saginaw, Ari started Zingerman’s Delicatessen in 1982 with a $20,000 bank loan, a staff of two, a small selection of great-tasting specialty foods and a relatively short sandwich menu.

Today, Zingerman’s is an Ann Arbor institution—a community of ten unique businesses with over 500,000 visitors every year. During their 30+ years in business, Zingerman’s has been recognized nationally not just for exceptional products and customer service but also for their unique business model… Ari has built Zingerman’s into an organization with a 500+ staff and annual sales approaching $40 million a year!

Ari is the highest rated Retail Success Summit guest speaker ever!

Check just one of the amazing things a past Summit alumni has to say about their experience seeing Ari LIVE on the Summit stage…

Ari was simply amazing. He gave so many examples and ideas while showing off how well they worked for him in a very tasteful manner. He was such an awesome speaker in my opinion that he seemed more like a motivational speaker than someone giving us business advise.”

Daniel Rychtarik

Blue Buddha Boutique, Chicago, IL

Crystal Vilkaitis: The Social Media Mentor for Small Businesses

As a social media expert, speaker, and founder of Crystal Media, the best place online for small businesses to learn social media, Crystal has worked with thousands of business owners to help them save time, gain confidence and increase local exposure, foot traffic, and sales. This will be her 9th consecutive year speaking at the Retail Success Summit and is consistently one of the most popular, highest rated presenters. Crystal has been featured in Entrepreneur Magazine, USA Today, Fast Company and over 100 industry magazines and blogs and travels the world teaching social media. 

Paul Erickson: Inventory Productivity & Control Genius

Paul is the Senior Vice-President of Management One. His passion for client service and for preparing independent retailers to excel in the area of inventory productivity and control has been central to both his personal success and that of the Management One client base. Widely recognized for his talents as a retail educator, Paul has conducted seminars and workshops to such groups as National Shoe Retailers Association, FN Platform, Outdoor Retailer, New Balance Athletic Shoes, America’s Mart, National Sporting Goods Association, and The Global Retail Conference in Barcelona, Spain. He has been featured in Fortune Magazine, Women’s Wear Daily and on the CBS Evening News. 

Your Retail Success Summit ACTION ITEMS PLAN

Here’s a statistic that you should tape to your computer screen so you see it at least a couple of times a day:

“90% of the small businesses that fail, do so because of a lack of skills and knowledge on the part of the owner.” (Dunn and Bradstreet survey reported in the Harvard Business Review).

If it’s the lack of retail skills and knowledge which can tank your business, then logic simply dictates that adding skills and knowledge will profoundly increase your chances of business success. It doesn’t matter if you’re a brand new retailer or have owned your store for 25 years, the more knowledge you have about what to do and how to do it, the better your results are likely to be.

Knowledge is the key to success… But knowledge alone isn’t enough.

Education without ACTION is merely entertainment. 

Bob and Susan Negen are not in the entertainment business. They want to make a huge impact on your business and they know that you won’t get better results and won’t have the ultra-successful store of your dreams unless you take action.

That’s why there’s one very special feature built into the Retail Success Summit; one we know will make an amazing difference in your business.

Unlike most seminars where you come home with a bunch of notes that get stuffed in a drawer somewhere, you’re going to leave the Summit with a personalized one-page action plan you can put to work immediately to grow your business.

It’s an exact blueprint of where you want to go and how you’re going to get there: a step-by-step plan for your path to success. Here’s just one example of real results achieved by taking action on the information learned at the Summit:

We are pleased to announce we have successfully checked off 8 out of 10 action items on our list from the Retail Success Summit! Number 9 is in the works. AND we finished August up 40%! Thank you for ALL you do!

Jamie Bush

Point of Orign, Lakeway, TX

Network With Other Business Owners

There will be time set aside for you to mix and mingle with the many other retailers and small business owners who attend the event. Including the “always-a-hit” networking party where you’ll have a great time chatting with all your new friends, meeting our sponsors, hanging out with Bob and Susan, and exchanging great ideas for success.

The other attendees understand the ups and down of retail and many people find the time they spend talking to other people who “get it” is just as valuable as the time spent in sessions during the day. You’ll undoubtedly create bonds with the other attendees that will last long after the Summit is over!

Seating is Limited. REGISTER TODAY!

Registration for the Retail Success Summit is $997 for the first person and $297 for each additional person from your store. Your Retail Success Summit ticket includes 2 full days of business-building, money-making, retail-specific information, nationally-recognized guest speakers, amazing networking opportunities, your take-home action plan, and lots of fun. Honestly, you’d have to sleep through the entire event not to pick up enough great ideas to pay the registration fee 100X, 200X, even 500X over. A $100,000 ROI on this event should be a slam-dunk for any retailer who has half a brain (you do) and is willing to use the ideas you’ll learn (you will). 


Your 100% Better-Than-Money-Back Guarantee!

Yep, this event is 100% guaranteed. If at the end of the first day of the Retail Success Summit, you do not feel you are getting ideas, strategies, tools, and techniques that (put into action) would generate at least $100,000 in revenue for your store, simply turn in your notebook to our team, have a phone call with Bob, and you’ll get a 100% refund of your registration fees… PLUS $1,000. Why? Because, quite simply, the value is there. No other event gives a guarantee like this, but then again, no other event is quite like the Retail Success Summit!

Click below to register online or call 800.842.1660 to register by phone. The WhizBang! Team would love to talk to you!


Fair Warning…

Seating is limited and previous Retail Success Summits have SOLD OUT months before the event! So register now so that you don’t lose your seat! Once the Summit is sold out you’ll be put on a waiting list, but there is no guarantee you’ll get in.

Days To The Retail Success Summit 2019








Location, Logistics & Other Details

The Retail Success Summit will be held at the DeVos Place Convention Center in downtown Grand Rapids, Michigan on July 9 & 10, 2019.

In the heart of downtown Grand Rapids (named as one of the best places in the US to live by both the Men’s Journal and the Wall Street Journal Market Watch) the DeVos Place is situated on the lovely Grand River and is large enough to hold the 500+ retailers expected to gather for the Summit.

Check-in and name tag pick-up will begin at 8:00 am on Tuesday, 7/09/2019 and the event starts promptly at 8:30 am. The Summit will close at 5:00 pm on Wednesday, 7/10/2019.


My favorite Tip during Day 1 of the Retail Success Summit is so simple, but it will make me thousands of dollars this year. This one little tip paid for my long trip from Ontario to Grand Rapids. Can’t wait to see what I’ll learn tomorrow!

Gilbert Russell

Brio Bodywear Inc, Ottawa, ON, Canada

Travel Information

Fly into the Gerald R. Ford International Airport (GRR). There’s no need to rent a car, the airport is a short, 25-minute cab ride to the Retail Success Summit’s location at the DeVos Place in downtown Grand Rapids.

The DeVos Place is connected via covered walkway to the Amway Grand Plaza Hotel and the JW Marriott, and is within easy walking distance of great restaurants, shops, and museums.

Or if you’re traveling from nearby, click here for driving directions.

Grand Rapids Hotels & Lodging Suggestions


Amway Grand Plaza (Connected by sky bridge to DeVos Place)

Click here to reserve your room online or call 800.253.3590, and mention the WhizBang! Training Retail Success Summit. 

187 Monroe Ave. NW Grand Rapids, MI 49503
800.253.3590 |


JW Marriott (Connected by sky bridge to Amway Grand Plaza & DeVos Place)

Click here to reserve your room online or call 877.901.6632, and mention the WhizBang! Training Retail Success Summit. 

235 Louis Campau NW Grand Rapids, MI 49503
877.901.6632 |

Other Area Lodging Options

Courtyard by Marriott Downtown – Rooms start at $269/night*
11 Monroe Ave. NW Grand Rapids, MI 49503 | 616.242.6000
Distance from Retail Success Summit: 0.3 miles (5-minute walk)

Holiday Inn Grand Rapids Downtown – Rooms start at $165/night*
310 Pearl St. NW Grand Rapids, MI 49504 | 616.235.7611
Distance from Retail Success Summit: 0.5 miles (10-minute walk)

City Flats Hotel – Rooms start at $175/night*
83 Monroe Center St. NW Grand Rapids, MI 49503 | 616.608.1720 
Distance from Retail Success Summit: 0.5 miles (10-minute walk)

*Rates are based on 01/01/2018 search and are priced before tax and other fees, these rates are not guaranteed.

Note: We have not personally stayed at all of the lodging listed above. Therefore, WhizBang! Training cannot guarantee happiness with any of the lodging suggestions.

Visit Grand Rapids, Michigan This Summer!

Beer City USA

Pristine Beaches

Award Winning Art

Vibrant Downtown

What Past Summit Attendees Have To Say…

The Retail Success Summit is going to make a big difference in our business because it’s a HUGE call to action. Bob and Susan helped us to focus on what we need to do to keep our sales going strong. Only an hour and a half into the Retail Success Summit and we have pages and pages of information, action items, and tips! Can’t wait for tomorrow. Thank you so much!

Chrissy and Todd Anderson

R/C Excitement Inc, Fitchburg, MA

Once again, taking my hat off to Bob and Susan Negen. This Retail Success Summit was the best on record! I am a three time alumni and it has only gotten better year after year! Since 2004 I’ve seen my retail sales grow each and every month. Couldn’t have gotten this far, this fast without WhizBang! Training.

Trudy Tooman-Salinas

Designs On You, Wildwood, IL

Thank you so much for all the wonderful information and inspiration you presented at the Summit!  We have been busy digging into our action items list ever since the Summit endedCan’t wait to come back next year!

Scott and Beth Wiegand

Garden Gate Floral, Mackinaw, IL

I just returned from the WhizBang! Retail Success Summit in Grand Rapids. What a valuable two days! These folks are GREAT at what they do. Every idea I’ve tried has worked. I am so fired up. Get in touch with them today!

Susan Richmond

Inklings Bookshop, Yakima, WA

This was the first of many more Retail Success Summits for me.  I met so many smart people with awesome suggestions to help me grow my business. Thanks, Bob and Susan for being the great down to earth and supportive people that you are!

Jane Heller

Wisconsin Dairyland Fudge Co, Wisconsin Dells, WI

Just wanted to share that based on the kick in the pants I got at the Summit I finished November up 11% over last year, and December 34% up over last year. My staff and I worked on a plan for January, and we’re targeting a 45% increase for next year. So thank you- you are having an even broader effect than just this one store owner who bought the Retail Mastery System. I am so looking forward to attending your Summit again!

Sue Turchick

Crafter’s Home, MN

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