You have to master all ELEVEN essential retail skills including:

• Marketing your business to get new customers (and get your existing customers to come back over and over again!).  If they don’t come, they don’t buy. Marketing is what connects you to your customers and their cash. If you figure this part out a lot of other things can start to fall in place.
• Finding, hiring and training the right staff (they’re essential to your success!). Your employees are the ones standing face to face with your customers and bringing – or failing to bring – money into your store. And the wrong ones are often the source of your biggest headaches!
• Systematizing your store operations so your store runs on rails (even when you’re not in the store to crack the whip). Having the right policies, procedures, and forms in place will save you an enormous amount of time, energy, and headaches.
• Managing your inventory (without overbuying or running out of bestsellers). Spending the right amount on the right merchandise has a big impact on the amount on the bottom line. This is critical to putting more of your cash in the bank rather than having it sit on your shelves.
• Understanding all the financial stuff (even if you don’t love math or have a degree in accounting). The fact of the matter is you must have a competent grasp of your balance sheets, P&L statements, and cash flow… so that you’re not flying blind and running your business by the seat of your pants.
• Planning a merchandise assortment your customers will love – and not just love, but BUY. A store full of cool stuff that just sits on the shelves is a recipe for retail disaster. You need to know that you’ve got the right merchandise coming at the right time.
• Creating a service culture that SELLS! Selling isn’t pushy, sleazy, or rude. Helping each and every customer leave with their “Perfect Purchase” is the #1 activity of every retail store. Great selling is great customer service – and what puts the maximum money in your bank account.
• Leveraging the power of the internet to drive traffic and strengthen relationships with your current customers. This is HUGE part of every indie retailers business success… you have to both understand the underlying marketing strategies AND keep up with the constant changes in the digital world. 
• Creating displays and windows that not only look good, but also cause your customer to buy. Visual merchandising is really nothing more and nothing less than the in-store marketing of your goods and services!
• Delivering consistently great customer service that’s systematic, not hit-or-miss. You rarely get a second chance if your customer doesn’t get an amazing experience in your store. They just go away… off to the internet, a big box, or one of your local competitors. 
• And last but certainly not least, getting control of your personal habits, skills, and mindsets. Stuff like how you manage your time, your commitment to learning, and how you respond when things go wrong. These things are a huge underlying part of your success as a business owner!

If you don’t know ALL eleven skills… then you are on the fastest track to burnout, fatigue, frustration or even closing your doors for good.

A passion for your product and a talent in one or two of these areas can get you started,
but it’s simply not enough to create a super-successful, long-term business.

You may already be feeling it. You may find yourself hunched over your computer late at night to organize your finances, or skipping breakfast because you’ve got to hurry and open the store. You may be stressed out about how to increase your profit margin or how to hire and train a much-needed employee.

And if you continue to put off mastering these eleven skills and hope the pieces of the puzzle will somehow magically fall together… Nothing is going to change. You’re not going to see the kind of success you deserve until you take action.

But trying to figure it out all by yourself is flat out exhausting. And unnecessary. We have done all the work for you!

The Retail Mastery System 2.0 is the easiest, fastest, and best way to grasp all 11 Critical Retail Skills.

Just picture yourself having the ideas, information, and inspiration you need to grow your business all at your fingertips. Think about what it would be like to have the answers handed to you by someone who’s been there and been super successful.

That’s exactly what the Retail Mastery System 2.0 will give you!

Originally launched in 2008 and newly updated, the Retail Mastery System 2.0 is the single most comprehensive resource for retail store owners on the market.

 We’ve tackled each of the 11 Critical Retail Skills and created a module dedicated to coaching you through each one with…

You can go through each module systematically like a course (one of our clients from upstate New York said that for store owners, the Retail Mastery System 2.0 is better than a Harvard MBA!) or you can use it more like an encyclopedia to find answers to specific problem as they come in your business. It’s always there to guide you and give you the very best practices – just the stuff that really works in the real world of retail.

Here’s what you’ll discover in each of the 11 modules:

• How to stop wasting money on ads that don’t work, PLUS you’ll discover the secret to big time returns on all of your marketing efforts. 
• 12 proven methods that will bring new customers into your store on a regular basis… Our clients have used these strategies in urban, suburban, and rural areas with great success.
• A step-by-step Marketing Plan Strategy that our clients have used to drive their sales through the roof over and over again
• And so much more…

• The non-negotiable steps to a great retail sale and how to make them happen in your store.
• The major paradigm shift retailers must make to become tremendously successful at selling and how to create this shift for your own store.
• How to master the most powerful words you can use to explore customer needs and make more sales.
• The secret to add-on sales and how to effortlessly increase average sale and add profit to your bottom line.
• And so much more…

• How to get deals that will save you money and strengthen your relationships with your vendors at the same time.
• The 8 key concepts of assortment planning and how to implement them in your store.
• How to create your store’s merchandising philosophy and why it’s foundational to your success.
• The most important reports you should run, review, and analyze to find out what your customer is hoping to find on your shelves. 
• And so much more…

• The secret to writing help-wanted ads that attract great people – and it all starts with creating your ideal employee profile (don’t worry, we’ll show you how to do that, too!).
• The method to make the right hire every time with our exclusive interview process. Discover how to see below the surface using our techniques.
• The best way to improve employee performance (and reward high-performing staff) that’s easy to implement and actually welcomed by employees.
• And so much more…

• How an Open to Buy System will allow you to buy less, sell more, reduce clearance markdowns and build your profit margins.
• Our 5-Point system to create an optimally efficient department structure. Plus, learn exactly how to use it in your store.
• The insider way to expertly plan your annual OTB using our Proven 7 Step Process.
• And so much more…

• The 5 Critical Elements of Visual Merchandising and what difference they will make in the way your store looks and sells.
• How the right signs become silent salespeople and add dollars to your bottom line with no effort from you.
• The basic rules of effective in-store display (and what you need to know about displaying your merchandise the right way).
• How to entice customers into your store with appealing, dramatic window displays. 
• And so much more…

• How to train your team to say the 9-word combo that will help you handle customer complaints. You’ll have fewer returns, keep more loyal customers, and improve your employees’ confidence.
• How to harness the magic of the rule of reciprocity and how you can gain more by giving more.
• The proprietary W.W.M.C.W. method that will make your customers take notice (and tell their friends).
• The 5 non-negotiable standards that you need to implement right now to create a premium customer service culture in your store.
• And so much more…

• How to strategically choose and plan your social media attack so you’re found in the right places at the right time – the places where your customers are!
• A simple matrix with over 100 ideas for social media content so you’re never at a loss about what to post.
• How to make you email eagerly anticipated by your customer and welcomed to their inbox – not ignored, trashed, or worse.
• What pages you need on your website (and why) to convert website traffic into foot traffic and increased sales in your store.
• And so much more…

• 8 ways to take more cash out of your business because CASH IS KING.
• The 6 simple financial statistics that will tell you 99% of what you need to know about the REAL direction your business is taking.
• How to read (and understand) a balance sheet and P&L statement without getting a migraine
• The 5 crucial questions you should ask before even thinking about hiring your financial team.
• And so much more…

• Scheduling secrets that will save you hundreds (or thousands) of dollars in payroll every month.
• A simple technique that helped one client catch a thief – the first day she used it! (The harsh truth is that your store is vulnerable…)
• The best method of creating a store opening and closing checklist – so you can start your day off (and end your day) right every single day.
• 12 ways to create a store environment that dazzles your customers.
• And so much more…

• 4 ways to think about your time so you to get the most important work done and still have time for family, fun, and friends. Imagine having a social life AND a thriving business!
  
• 9 productivity hacks that allow you to work smart and get more done with ease.
• How aligning your beliefs and your values can make immediate and major positive changes occur in your business and your life.
• What is your Reticular Activation System and how do you harness its power? We’ll show you!
• And so much more…

The Retail Mastery System 2.0 and the philosophy behind it was developed using our 35+ years of on-the-floor retail experience. (Susan was a senior executive at major department stores for 16 years and Bob owned his own chain of independent retail stores for 19 years.)

This means that we’re not showing you theory, or ideas from someone who’s never been in your shoes. You’ll learn real, applicable knowledge from proven experts that really works.

No other system on the market gives you such a comprehensive study in how to be successful in retail. And no other system makes it as easy to use the information or provides it in multiple formats.

All you have to do is click below and you’ll be able to access the information IMMEDIATELY. No downloads, no software… and you’ll be on your way to higher profits, happier customers, and more money in your pocket.

Fantastic NEW BONUS PACKAGE

When you invest in the Retail Mastery System you’ll get a bonus package with some very exciting and brand new items…

• NEW! The Retail Mastery System App On Your Mobile Phone – FREE!
  This new app makes it so easy to watch listen and learn directly on your phone, whether you’re working out, traveling in your car, or listening anywhere on the move. (iPhone version available Spring of 2022, Android version coming later in 2022)
• NEW! 11 New & Updated Retail Mastery System Lessons
 – FREE!
  As the world of retail changes, we continuously update and add to the Retail Mastery System. This release of 11 brand new lessons in 6 of the modules will keep you ahead of the game. (Uploaded December 2021)
• NEW! Updated Books for Readers – FREE E-books!
  Updated written books for folks who would rather read than watch. The digital version of the new books is available as a FREE bonus in the documents section of each module in the Retail Mastery System 2.0. (Coming January 2022)
• RAVE REVIEWS! Two Tickets to the Retail Success Summit
 – FREE!
  The Retail Success Summit is a LIVE conference filled with hundreds of successful, motivated, and inspiring retailers just like you. It’s a world-class, super-energizing conference packed with the best concepts we teach and designed to help you make the most of the Retail Mastery System 2.0.
• MOMENTUM! Your Quick Start Guide
 – FREE!
  This guide will help you assess where your skills are now and help you decide where you should start in the Retail Mastery System 2.0. It’s your fast-track to quick results!

This bonus package comes FREE with your investment in the Retail Mastery System!

Special Savings – Get $500 Off!

Normally, the Retail Mastery System 2.0 goes for $2997 – which is already a tremendous value. The Retail Mastery System 2.0 has consistently produced 5%, 10%, 20% sales increases… and often even more! So a store with $300,000 in sales making just a 10% increase would still realize a positive swing of $30,000 in their favor. If your annual sales are $5 million even a 5% increase means a whopping $250,000 additional sales – that’s a 12,400% Return On Investment!

This means that the Retail Mastery System 2.0 could literally pay for itself the very first month you use it. Imagine the difference it could make in your business and life in just one year. And it keeps paying year after year, after year.

But, right now, you can get all this retail goodness for a single payment of $2497 and save $500 PLUS the awesome NEW Bonus Package!

Cash Flow Tight? We Get It.

We know that running a business can be tough. That’s why we really want you to have the Retail Mastery System 2.0! It’s the key to unlocking your retail success. The skills you’ll learn will make you more money, increase your cash flow, and improve your profitability. And we don’t want the price tag to keep you from making the investment.

So, if cash is tight right now, you can take advantage of our monthly payment plan. The payment plan is $197 a month for 15 months.

That’s right – you can start learning and profiting from the information in the Retail Mastery System 2.0 for only one payment of $197!

It’s like having us “on retainer” as your exclusive store consultants for less than $7 a day (about what you’d pay for coffee and a sandwich at a local snack shop).

Paper Books or E-Books: Take Your Pick!

With each module of the Retail Mastery System 2.0 you’ll get a follow-along book with all the info from the video lessons, a Gold-Star Game Plan to get you going, and more!

If you’re a reader that likes to scribble in the margins, underline, highlight, doodle, and just generally fancies the feel of a real paper book, you’re in luck! For just $297 (or $20 a month for 15 months) you can upgrade to hard copy, physical books! The lay-flat, spiral-bound format makes it easy to hold, read, and write in it.

Of course, if reading isn’t your thing, or you just want to save a tree, you’ll automatically get FREE digital copies of each book that accompanies the Retail Mastery System 2.0 right in the documents section of each module.

Just take your pick and ORDER NOW!

When you invest in the Retail Mastery System 2.0 you will be one step closer to realizing your dream of an unshakeable, unbreakable retail business.

When you buy a piece of merchandise you can sell it once at a profit. When you invest in business-building education you can use your new-found knowledge over and over again, profiting from your investment many, many times over.  Like the Energizer Bunny, it just keeps ongoing.

And your Retail Mastery System 2.0 is an investment that is going to keep on giving and giving.

Whether you are brand new to this crazy, wonderful game of retail or you are a grizzled veteran you will find new ideas to inspire you, systems to help your store run better, and lots of ways to put more money in your bank account.

Invest in yourself. Invest in your business.

Invest in your future and your freedom.

And each module comes with:

• Video lessons with retail experts, Bob and Susan Negen. These short, chunked lessons will teach you the tried & true solutions to the most common retail challenges….
• Audio tracks from each lesson so you can listen in your car, while you’re working out, or on your phone…
• Sample forms, checklists, templates, planners, and spreadsheets that you can just download and use immediately – you don’t have to re-invent the wheel…
• Recommended resources to help you be successful faster and with less stress…

Plus you’ll get a great NEW bonus package including…

• NEW! The Retail Mastery System App On Your Mobile Phone – FREE!
  This new app makes it so easy to watch listen and learn directly on your phone, whether you’re working out, traveling in your car, or listening anywhere on the move. (iPhone version available Spring of 2022, Android version coming later in 2022)
• NEW! Updated Books for Readers – FREE E-books!
  Updated written books for folks who would rather read than watch. The digital version of the new books is available as a FREE bonus in the documents section of each module in the Retail Mastery System 2.0.
• NEW! 11 New & Updated Retail Mastery System Lessons
 – FREE!
  As the world of retail changes, we continuously update and add to the Retail Mastery System. This release of 11 brand new lessons in 6 of the modules will keep you ahead of the game. (Uploaded December 2021)
• RAVE REVIEWS! Two Tickets to the Retail Success Summit
 – FREE!
  The Retail Success Summit is a LIVE conference filled with hundreds of successful, motivated, and inspiring retailers just like you. It’s a world-class, super-energizing conference packed with the best concepts we teach and designed to help you make the most of the Retail Mastery System 2.0.
• MOMENTUM! Your Quick Start Guide
 – FREE!
  This guide will help you assess where your skills are now and help you decide where you should start in the Retail Mastery System 2.0. It’s your fast-track to quick results!

Not to mention that you’re guaranteed to love it… or your money back! There’s really no reason for you to wait any longer.

None… Nada… Zip…

Imagine yourself having all the ideas, information, and inspiration you need to grow your business right at your fingertips. Think about what it would be like to have everything you need to be super successful.

That’s exactly what the Retail Mastery System 2.0 will give you… Enjoy your success!