Rolf Williams
The Big Switch Retail Coaching
Ellensburg, WA

About Rolf

Rolf T. Williams is a Retailer on a mission to help you discover how to have financial, business and personal freedom through retailing by making The Big Switch.

Born into a retail family, Rolf has been on the sales floor selling since the age of 13 and has gone from shoveling and sweeping the sidewalks to owning and operating Jerrol’s, his family’s 4th generation department store located in the heart of Washington State. He understands the stress, challenges, and struggles you face because he walks in your shoes each and every day. He has been through a generational ownership change, the economic downturn in 2008, the change of core merchandise categories, several major remodels and additions, internal family struggles, and a volcanic eruption.

He also understands the financial and personal freedom you can achieve. Over the course of three decades, he has purchased stores and coached other retailers through workshops and masterminds to create highly effective direct response marketing systems that turn marketing dollars into measurable money-making machines.

Rolf is the author of the book The Unfinished History of Jerrol’s: From ice cream and pies to office supplies the story of his family and their store started in the front yard of his grandparents’ house and how Big Switches have allowed it to expand to over 15,000 sq feet.

To find out how you can make The Big Switch in your business so it serves your life, and not the other way around, contact Rolf and his fellow coaches at The Big Switch Retail Coaching.





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