Certified Retail Coach

Valerie Nalls
Alexandria, VA

www.valerienalls.com

About Valerie

Valerie Nalls is a hard-working second-generation garden center retailer that has successfully navigated the dozens of challenges that come along with that moniker, from cash flow to changing trends, rainy Springs to family friction. She has a passion for small businesses, particularly the green industry, and loves seeing success in others. Marketing is her jam, and she is a whiz at getting folks in the door!

Services

Private Marketing Strategy Sessions

Instagram Coaching

Masterminds

Speaking

Welcome to Personal Business Skills where you'll learn...

4 ways to think about your time so you to get the most important work done and still have time for family, fun, and friends. Imagine having a social life AND a thriving business!
9 productivity hacks that allow you to work smart and get more done with ease.
How aligning your beliefs and your values can make immediate and major positive changes occur in your business and your life.
What is your Reticular Activation System and how do you harness its power? We’ll show you!
And so much more…

Welcome to Store Operations where you'll learn...

Scheduling secrets that will save you hundreds (or thousands) of dollars in payroll every month.
A simple technique that helped one client catch a thief – the first day she used it! (The harsh truth is that your store is vulnerable…)
The best method of creating a store opening and closing checklist - so you can start your day off (and end your day) right every single day.
12 ways to create a store environment that dazzles your customers.
And so much more…

Welcome to Financial Management where you'll learn...

8 ways to take more cash out of your business because CASH IS KING.
The 6 simple financial statistics that will tell you 99% of what you need to know about the REAL direction your business is taking.
How to read (and understand) a balance sheet and P&L statement without getting a migraine
The 5 crucial questions you should ask before even thinking about hiring your financial team.
And so much more…

Welcome to Digital Marketing where you'll learn...

How to strategically choose and plan your social media attack so you’re found in the right places at the right time - the places where your customers are!
A simple matrix with over 100 ideas for social media content so you're never at a loss about what to post.
How to make you email eagerly anticipated by your customer and welcomed to their inbox - not ignored, trashed, or worse.
convert website traffic into foot traffic and increased sales in your store.
And so much more…

Welcome to Customer Service where you'll learn...

How to train your team to say the 9-word combo that will help you handle customer complaints. You’ll have fewer returns, keep more loyal customers, and improve your employees’ confidence.
How to harness the magic of the rule of reciprocity and how you can gain more by giving more.
The proprietary W.W.M.C.W. method that will make your customers take notice (and tell their friends).
The 5 non-negotiable standards that you need to implement right now to create a premium customer service culture in your store.
And so much more...

Welcome to Visual Merchandising where you'll learn...

The 5 Critical Elements of Visual Merchandising and what difference they will make in the way your store looks and sells.
How the right signs become silent salespeople and add dollars to your bottom line with no effort from you.
The basic rules of effective in-store display (and what you need to know about displaying your merchandise the right way).
How to entice customers into your store with appealing, dramatic window displays.
And so much more…

Welcome to Inventory Management where you'll learn...

How an Open to Buy System will allow you to buy less, sell more, reduce clearance markdowns and build your profit margins.
Our 5-Point system to create an optimally efficient department structure. Plus, learn exactly how to use it in your store.
The insider way to expertly plan your annual OTB using our Proven 7 Step Process.
And so much more...

Welcome to Staff Development where you'll learn...

The secret to writing help-wanted ads that attract great people - and it all starts with creating your ideal employee profile (don’t worry, we’ll show you how to do that, too!).
The method to make the right hire every time with our exclusive interview process. Discover how to see below the surface using our techniques.
The best way to improve employee performance (and reward high-performing staff) that’s easy to implement and actually welcomed by employees.
And so much more...

Welcome to Assortment Planning where you'll learn...

How to get deals that will save you money and strengthen your relationships with your vendors at the same time.
The 8 key concepts of assortment planning and how to implement them in your store.
How to create your store’s merchandising philosophy and why it’s foundational to your success.
The most important reports you should run, review, and analyze to find out what your customer is hoping to find on your shelves.
And so much more…

Welcome to Selling where you'll learn...

The non-negotiable steps to a great retail sale and how to make them happen in your store.
The major paradigm shift retailers must make to become tremendously successful at selling and how to create this shift for your own store.
How to master the most powerful words you can use to explore customer needs and make more sales.
The secret to add-on sales and how to effortlessly increase average sale and add profit to your bottom line.
And so much more…

Welcome to Marketing where you'll learn...

How to stop wasting money on ads that don’t work, PLUS you’ll discover the secret to big time returns on all of your marketing efforts.
12 proven methods that will bring new customers into your store on a regular basis… Our clients have used these strategies in urban, suburban, and rural areas with great success.
A step-by-step Marketing Plan Strategy that our clients have used to drive their sales through the roof over and over again
And so much more…

Valerie NallsAlexandria, VA