Michelle Nelson
Nelson Retail Consulting
Albert Lea, MN


About Michelle

Michelle Nelson is a forward-thinking retail expert who turned her passion and dreams into success and reality. Through hard work and perseverance, Michelle has built a million dollar pet retail business from ground zero. Having survived the rise and fall of five other pet stores in the small community of Albert Lea, MN, she understands the daily struggles that retail owners face when competing against big-box retailers and online retail giants.

She still owns and runs her award-winning retail pet store, The Pet Authority and is a WhizBang! Certified Retail Coach. Michelle is passionate about helping her fellow retailers successfully navigate the daily struggles of managing employees, inventory management, marketing, developing systems, cash flow and so much more. She will give you proven tools and individualized coaching to be exceptional in the ever-changing world of retail.





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