After marrying into a 4th generation retail family celebrating142 years of business, Cris Willis has run the award-winning Parsons store alongside her husband, Gary for the past 25 years. Those 25 years have provided Cris with a unique understanding regarding the complexities of running a family business, such as splitting the business with family, opening, closing, remodeling, and rebranding stores.
As the main buyer for her multimillion-dollar store and President of the Southwest Buying Group (a retail gift store association of over 500 stores) Cris has intimate knowledge of Open to Buy and Inventory Management. She has sat on advisory boards and worked closely with multiple vendors and store owners looking to grow their business while simultaneously developing a strong knowledge of managing, training, and motivating multiple associates in all aspects of customer service. In addition to these achievements, Cris has also received numerous awards for her global and community outreach both personally and through her business.
Throughout the years Cris has recognized that numerous retail entrepreneurs inherit a business or open their own store with a passion for what they sell, only to realize they need help mastering essential retail business skills. Cris Willis offers private coaching, monthly Mastermind groups, and several other resources geared to help independent retail business owners find the success they are looking for.
If you are ready to get your profit and passion back email Cris today!
Monthly Mastermind Groups
Individual Business Coaching
Business Educational Speaking