Find A WhizBang! Certified Retail Coach

One of our guiding principles at WhizBang! Retail Training is to continuously work for maximum positive impact – do the greatest good for the greatest number of indie retailers. These WhizBang! Certified Retail Coaches allow us to expand our reach, extend our impact, and fulfill that mission. 

If you’re looking for a boost or some help, you can join one of their masterminds, get some private coaching, or invite one of them to speak to your merchant group. They come from all over the country, from many different industries, and with a huge variety of experiences and expertise. Each and every one of these Certified Retail Coaches has been vetted and personally trained by Bob and Susan Negen.

If you’re interested in becoming a WhizBang! Certified Retail Coach email us for more information. 

Donovan Bankhead | Springfield, MO

Using humor and keen insight, Donovan helps other retailers who’ve hit a wall learn the 11 skills they need to get over. His honest and hilarious stories come from over two decades in the retail industry building Springfield Music from a single location to a multi-store, multi-million dollar operation.

Hope Birsh | Butler, MD

Like you, Hope Birsh is an entrepreneur. In 1989 she founded the Maryland Saddlery, located in the beautiful horse country just north of Baltimore, Maryland. Hope’s expertise lies in her ability to help you uncover the real story of why your business is struggling and how to leverage your innate strengths as an independent retailer to make your business a success.

Bonnie Brickman | Highland Park, IL

Bonnie Brickman’s passion for training and coaching sets her apart in the world of retail. There are few things she enjoys more than mentoring and molding her staff, other salespeople, store managers & owners–educating them on the development of customer relationships, store inventory, merchandising and sharing the valuable best practices she’s learned throughout her career. Additionally, Bonnie engages with her vast professional networks, helping colleagues learn to apply their own style to their businesses.

Candace D’Agnolo | Oak Lawn, IL

Candace D’Agnolo has been in the pet industry for over 16 years (retail, wholesale, doggy daycare, grooming, training, dog walking) and has successfully translated her passion for pets into multiple million-dollar businesses (including a retail store she sold to Marcus Lemonis and Bentley’s Pet Stuff). She’s conquered cash flow, tackled team issues, traveled the world while her business ran like clockwork, and created a freedom lifestyle instead of working like a dog in her business.

Danielle Fritz | Dayton, OH

With over 30 years of hands-on experience, Danielle Fritz offers her clients the invaluable business knowledge and insight that she has acquired throughout her career. Her expertise is diverse, which includes starting from a small family-business to leading its Internet operations from just a simple e-commerce site to a multi-million-dollar retailer. 

Sarah Harrison | Guelph, ON, Canada

Sarah Harrison knows what it means to be a hard-working retailer. In the 28 years of running her retail business, she has grown her women’s apparel and accessories stores from simple pop-up shops to a multimillion-dollar operation. Now Sarah wants to share the secrets of her success with her new business adventure, Bright Light Retail Coach. Whether your goal is business growth, help with implementing critical business skills, or even finding more freedom from your store, Sarah can help you find a clear path to a brighter future.

Cathy McKillip | Raleigh, NC

 After a successful corporate career, Cathy McKillip followed her dreams and bought a small, struggling retail store. She applied her passion for profit and turned this struggling business around – growing it 10X in 10 years. Living her dream of owning a successful retail store, she now wants to share her expertise with other retailers to help them achieve the life of their dreams.

Janet McLeod | Peterborough, ON

Janet McLeod knows what retailers face, the challenges and opportunities and how to deal with them. She’s been rooted in the floral industry for over four decades. Janet has real life retail experience cultivated from the unending planting of business ideas to grow her retail flower shop to where it is today. 

Kim Mitchell | Boston, MA

Kim Mitchell has a talent for quickly assessing business challenges and recommending high-impact changes. With significant experience spanning across non-profits, large corporations, and now as a small retail business owner, she truly understands how businesses work. She has used the lessons learned from 30 years of experience to cultivate a thriving local business. What’s the secret to her success? Without a doubt, it’s her complete commitment to superior customer service, backed up by a strong sales culture and savvy financial decision-making (a very powerful combination that she can coach you on implementing)!

Kevin Mote | Laura, OH

Kevin “The Fuel Man” Mote will bring a unique perspective to your life as an independent retailer. He will become a partner and mentor in the journey to improve your life. Serving you will come from his heart because he wants to see you excel in your life, both personally and professionally. The Fuel Man will bring over 30 years of successes, failures, experience and knowledge on this journey. He will listen with intent and ask questions to find the core issues you are having or feeling, to then work on simple actionable items for improvements.

Cathy Nagle-Ervin | Tiffin, OH

Cathy Nagle-Ervin is a seasoned professional specializing in the training and coaching of individuals within the retail marketplace. With over 30 years of experience in the retail industry, Cathy has developed a deep understanding and an extensive expertise in just what it means to become an effective and efficient retail employee. With that, Cathy brings a multitude of training and coaching knowledge with her to every training session that she is involved in, ultimately transforming employees into well-trained and well-versed retail associates.

Michelle Nelson | Albert Lea, MN

Michelle Nelson is a forward-thinking retail expert who turned her passion and dreams into success and reality. Through hard work and perseverance, Michelle has built a million dollar pet retail business from ground zero. Having survived the rise and fall of five other pet stores in the small community of Albert Lea, MN, she understands the daily struggles that retail owners face when competing against big-box retailers and online retail giants.

Gilbert Russell | Ottawa, ON, Canada

What does it take to keep an independent retail shop thriving in the era of big boxes, category killers, and online “retail is dead” shopping? Gilbert Russell can tell you!

In 1987, Gilbert started Brio Bodywear with just $50 and a dream. Over the next 30+ years, he experienced it all, from breakneck growth to near-bankruptcy and stagnation, and competitive threats no one could see coming.

Vicki Seebeck | Kenosha, WI

Vicki Seebeck’s flair for design and an uncanny sense of what her customers want is her secret to 27 years of growth and success as a specialty gift boutique owner in a small Midwestern town. Her knack for choosing unique products with over the top customer service have been the driving factors to her longevity. Finding your niche is critical in this ever-changing retail landscape, and the ability to quickly shift your product mix, pricing, and promotions is a strength most independent retailers have over the big box stores. Vicki can assess your unique business and guide you toward more effective decision-making based on your own special qualities in a competitive market.

Jeremy Truxillo | Lafayette, LA

Jeremy Truxillo, a third-generation retailer, brings 14 years of retail experience and a forward-thinking approach to help small retailers thrive in an ever-changing climate. He grew up in his grandfather’s grocery store and his father’s jewelry store learning the art of customer service at a young age.

Rolf Williams | Ellensburg, WA

Rolf T. Williams is a Retailer on a mission to help you discover how to have financial, business and personal freedom through retailing by making The Big Switch. Born into a retail family, Rolf has been on the sales floor selling since the age of 13 and has gone from shoveling and sweeping the sidewalks to owning and operating Jerrol’s, his family’s 4th generation department store located in the heart of Washington State.

Cris Willis | Cumming, GA

After marrying into a 4th generation retail family celebrating 142 years of business, Cris Willis has run the award-winning Parsons store alongside her husband, Gary for the past 25 years. Those 25 years have provided Cris with a unique understanding regarding the complexities of running a family business, such as splitting the business with family, opening, closing, remodeling, and rebranding stores.

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