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About WhizBang! Retail Training
Over twenty years ago Bob and Susan Negen founded WhizBang! Retail Training to help retailers, store owners and managers get the nuts-and-bolts skills they need to run a successful business. In those twenty+ years they have worked with hundreds of thousands of retailers, developed numerous courses for retail owners, managers and employees, written a best-selling book on retail marketing, and created the world's largest educational conference for independent retailers, the Retail Success Summit.
Bob and Susan’s skills and real-world perspective come from over 40 years of combined on-the-floor retail experience. Bob founded the Mackinaw Kite Co., an award winning chain of kite and toy stores, and ran them for 19 years. Susan started her retail career as an executive at Bloomingdale’s and Macy’s, before she joined Bob at the Mackinaw Kite Co.
Together they have a knockout one-two punch of sophisticated big business skills and street-smart small business experience.