Introducing the Retail Mastery System 2.0

All the Awesomeness of the Original Retail Mastery System
with NEW Upgrades, Additions, and Live Coaching!

 

Better Business, Higher Sales, Less Stress – Guaranteed!

The Retail Mastery System 2.0 is the most comprehensive business-building resource ever assembled for retailers like you. It spells out EXACTLY what you can do to get more profit and performance from your business – no matter what’s happening in the economy.

With 11 different modules, each focused on one of the 11 critical elements of your business, the Retail Mastery System 2.0 will help you become a master of:

  • Staff Development
  • Marketing
  • Digital Marketing
  • Customer Service
  • Selling
  • Store Operations
  • Visual Merchandising
  • Inventory Management
  • Assortment Planning
  • Financial Management
  • Personal Business Skills

Inside the NEW Retail Mastery System 2.0:

  • 11 in-depth modules, one for each of the essential retail skills critical to your store’s success.
  • NEW videos with NEW content for each of the 11 modules, released once a month for the next 11 months.
  • NEW books that coordinate with the new videos will be released as downloadable e-books each month.
  • NEW live coaching webinars, once a month for 11 months as the new videos and updated content for each module are released.
  • NEW delivery on a mobile responsive website so you have easy access to everything in the Retail Mastery System 2.0 anywhere, all the time, on any device with internet access.

Every store owner – no matter what they sell, where they live, or how much money they started with – must understand these 11 essential retail skills and put them to work in their business.

A passion for your product and a talent in one or two of these areas can get you started, but it’s simply not enough to create a super-successful, long-term business.

You have to know how to do ALL of these critical retail activities.

Since its release in 2008, thousands of retailers in hundreds of different industries have used the Retail Mastery System to build successful, profitable stores.

“I’ve doubled my business from $500K to a MILLION this year and have done under half of what’s in the Retail Mastery System. I can only imagine where I’ll be once I get further in!”

Todd Anderson

R/C Excitement, Fitchburg, MA

“I’ve been using the Retail Mastery System since it first came out. Anybody can do it, anybody can be successful at it. If you have a question you just pull out the book that highlights that topic and you follow the step-by-step instruction about how you can accomplish the goal you’re trying to reach.”

Tonya Christensen

Must Love Dogs, Grand Haven, MI

“I took the loyalty program from the Retail Mastery System and tweaked it a little for my business. In one year our program grew by 3,500 people – that’s huge! Plus, 80% of the people who come in to our store sign up.”

Ann Schneider

The Front Porch, Wakeshaw, WI

What’s NEW in the Retail Mastery System 2.0?

Although the basic building blocks of running a great store remain the same, a lot has changed in the last 8 years. New technology has affected everything from how we ring up a sale to the ways we communicate with our customers and employees…

Which is why we’re introducing the NEW Retail Mastery System 2.0!

This new version keeps all the great “evergreen” ideas, the tried and true tactics from the original Retail Mastery System and upgrades it with NEW information, a NEW look, a NEW, easier way to access your RMS 2.0, and NEW live coaching webinars. Here are the details…

NEW VIDEOS with NEW CONTENT for each of the 11 new modules will be released once a month for the next 11 months.

Every single module will have all new videos with updated content. The videos will be chunked into shorter, easier-to-watch lengths so you can find what you’re looking for at a glance. Simply put, this version will be even better than the original and even easier to use.

NEW BOOKS that coordinate with the new videos will be released as downloadable e-books each month.

After all 11 modules are released you’ll receive the full set of the printed materials to put on your bookshelf. You get the best of both worlds – immediate online access plus a trusty printed version that you can read ITRW. (That’s digital media slang for “in the real world” in case you need a translation!)

NEW LIVE COACHING WEBINARS, once a month for 11 months after the new videos and updated content are released for each module.

Each webinar will start with Bob or Susan reviewing highlights from the module that’s just been released and then you and your fellow store owners get to ask your questions. You’ll learn from the experts and from the wisdom of your peers.

Can’t make a monthly webinar? That’s OK. It will be recorded so you can listen at your convenience or review the material covered at any time. You can email any questions you have before the webinar so they can be answered and you can listen to them later, even if you’re not listening live.

The first coaching webinar – A Welcome to the Retail Mastery System 2.0 – will be on Thursday July 21st at 3pm Eastern.

NEW DELIVERY on a mobile responsive website so you have easy access to everything in the Retail Mastery System 2.0 everywhere, all the time, on any device with internet access.

No disk drive or video player required. Just plug your cell phone into your car and listen during your commute. Or pop in your headphones to easily listen while you’re working out. Need a form when you’re at a trade show or meeting with a marketing partner? Just download it right from the website.

You’ll Learn:

Each module of the Retail Mastery System 2.0 is focused on one of the essential retail skills. You’ll get:

  • Video lessons with retail experts, Bob Negen and Susan Negen;
  • Audio tracks from each lesson so you can listen in your car or on your phone;
  • Written text that follows along with the videos;
  • Sample forms, checklists, templates, and spreadsheets;
  • Recommended resources that we will update regularly; and
  • A “Gold Star Game Plan” that outlines the most important, must-do actions in each module.

Click on each of the topics below to get a small sample of what you’ll learn in each module.

Marketing
  • How to stop wasting money on ads that don’t work, and learn the secret to big time returns on all of your marketing efforts. This information alone will be worth thousands of dollars to you
  • One client increased his sales by $109,000 with a single endorsed mailing campaign. Find out how you can quickly duplicate his promotion – we’ve even included the ACTUAL LETTERS he used to get these amazing results.
  • How to craft a unique selling proposition (USP) for your store that describes exactly why you’re different from your competition.
  • The fool-proof way to create a great 30-second “elevator pitch” about your store.
  • How to master 12 proven methods to get more customers into your store on a regular basis.
  • How to use our 5 powerful strategies to generate rock star publicity for your business.
  • Exactly how to use our 7-step strategy to create a marketing plan that drives sales through the roof!

Selling
  • Use the sales training DVD and train every employee to be a customer-focused sales superhero. This requires almost no work on your part and puts immediate money in the cash register!
  • How to implement the non-negotiable steps to a great retail sale.
  • Find out about the major paradigm shift retailers must make to become tremendously successful at selling.
  • 6 ways to make your customers feel compelled to give you their business.
  • How to master the most powerful words you can use to explore customer needs and make more sales.
  • You’ll learn the right way to execute feature-and-benefit selling in your store.
  • The secret of increasing average order size with natural but profitable add-on sales.

Assortment Planning
  • Find out how to pick items that are winners and stop stocking merchandise you can’t get rid of. 
  • How to get deals that will save you money and strengthen your relationships with your vendors at the same time. 
  • How to implement the 8 key concepts in assortment planning.
  • The best way to create your personal merchandising philosophy.
  • The 9 most important reports you should run, review, and analyze weekly.
  • To master using the “stair step” method to overcome buyer price resistance.

Staff Development
  • How to make your sales numbers skyrocket and motivate your staff to work harder – as a team – like never before!
  • How a secret shopper program will let you give yourself peace of mind.
  • The method to make the right hire every time with our exclusive interview secrets. You’ll learn how to see below the surface using our techniques and make the right choice again and again!
  • How to create your ideal employee profile.
  • The secret to writing help-wanted ads that attract great people like a magnet.
  • The quick and effective way to craft winning hiring packages that avoid misunderstandings and get new employees started on the right foot.
  • The best way to improve employee performance across the board by implementing a revolutionary progressive disciplinary process.

Inventory Management
  • Apply a basic open to buy system that will allow you to buy less, sell more, reduce your markdowns, and build your profit margins.
  • How to use your POS system like a “crystal ball” so you are buying only the merchandise that your customers will actually take out their wallets for.
  • Which 10 key performance indicators your POS software absolutely must track for you.
  • How to master our 5-point system to create an optimally efficient department structure.
  • The insider way to expertly plan your annual sales using our prove 7 step process.
  • How to use the best (and easiest) way to determine your ideal beginning of the month stock levels.
  • How smooth and easy it really is to make the transition from your current inventory levels to your ideal stock position.

Visual Merchandising
  • How to create merchandise signs that act as silent salespeople for customers who are “just looking” and consistently turn browsers into buyers.
  • How to apply the secrets of merchandising to the 15 powerful core emotions of your buyers.
  • The surefire way to master the 5 critical elements of visual merchandising.
  • How to implement 4 brilliant methods to create winning window displays.
  • How to use our proven strategies for organizing the merchandise in your store more effectively.
  • Exactly what every store owner needs to know about designing directional signs.
  • How to master the iron-clad rules of effective in-store display.

Customer Service
  • How to train your team to say the 9-word combo that will calm down nearly every angry customer. You’ll have fewer returns, keep more loyal customers, and improve your employees’ confidence.
  • The inside information on what “The Big Switch” is and how it can increase your profitability!
  • How to harness the magic of the rule of reciprocity and learn to gain more by giving more.
  • How to implement our 6 fast and easy strategies to immediately create a stellar first impression when a new customer enters the store.
  • A proven method to WOW your customers every time.
  • How to implement 5 non-negotiable standards to create a premium customer service culture in your store.

Digital Marketing
  • A simple matrix with over 100 ideas for social media content
  • How to be a strategic social media thinker
  • How to decide which social media platforms are right for you.
  • 5 ways to target social media ads for maximum ROI
  • 16 great ideas for pages you can and should add to your website.
  • 4 “rules of the road” for email marketing to your customers.
  • Scheduling and creating your “welcome” email campaign.
  • 4 ways to get more customers to subscribe to your email list.
  • How often should you send email marketing messages to your customers? The answer will shock you.
  • 7 rules for building customer relationships with digital marketing.

Financial Management
  • The 6 simple financial statistics that will tell you 99% of what you need to know about the REAL direction your business is taking.
  • How 5 steps of creating goals for your business will result in more consistent growth and profit.
  • The best strategy to implement a sure-fire planning process for continual performance improvement.
  • How to read (and understand) a balance sheet and profit & loss statement without getting a migraine!
  • The 5 crucial questions you should ask before even thinking about hiring a CPA.
  • The secret to understanding and mastering cash flow and creating an accurate cash flow projection.
  • Our amazingly effective strategy to create a functional and profitable operational budget for your store.

Store Operations
  • Scheduling secrets that will save you hundreds (or thousands) of dollars in payroll every month.
  • A simple technique that helped one client catch a thief – the first day she used it!
  • The best method of creating a store opening and closing checklist.
  • 4 steps to unlock and maintain excellence in your organization operations over time.
  • The quickest way to turn off a customer and how to avoid making this common error.
  • A daily pre-opening checklist that will revolutionize your operations.
  • 12 ways to create a store environment that dazzles your customers.

Personal Business Skills
  • 4 ways to think about your time so you to get the most important work done and still have time for fun and friends!
  • Cutting-edge “brain science” techniques to physically change the structure of your brain and unleash all its power to help you build a truly amazing business. It’s science – and it works!
  • How to harness the power of your Reticular Activation System.
  • How to master your psycho-cybernetic system, what it is, and how you can control it.
  • Why you should hire people who “play” at the things you have to work at.
  • 7 daily positive habits that can make you happier and more successful.
  • How simply aligning your beliefs and your values can make immediate and major positive changes occur in your business and your life.
  • 9 productivity hacks that allow you to work smart and get more done with ease.

What’s The Investment?

Your one-time investment in the Retail Mastery System 2.0 is $2497.

The Retail Mastery System has consistently produced sales increases from 10% to 50%… sometimes even more! So a store with $300,000 in sales making just a 10% increase would still realize a positive swing of $28,000 in their favor. 

This means that the Retail Mastery System 2.0 could literally pay for itself the very first month you use it. Imagine the difference it could make in your business and life in just one year!

When you consider the value of your business, the amount of effort you’ve put into it, and the future sales the Retail Mastery System 2.0 will help you generate, the investment is minimal compared to the high value of this amazing System.

Cash Flow Tight?

We understand that sometimes things get tight. Running a business can be a tough endeavor. That’s exactly why we don’t want the price tag on the NEW Retail Mastery System 2.0 to keep you from making the investment.

We want you to have access to this valuable information!

So, if cash is tight right now, we do offer a monthly payment plan. You pay only $197 a month for 15 months.

And the beauty of this is you can start learning and profiting from the information in the System on day one even if you’ve only sent in one payment of $197!

That’s like having us “on retainer” as your exclusive store consultants for less than $7 a day (about what you’d pay for coffee and a sandwich at a local snack shop).

We Will Even Take on the Risk For You

We are so confident and enthusiastic about the Retail Mastery System 2.0, that we will even remove all the risk for 90 days. You can put in an order and start using the information immediately with no risk. 

So here's the deal...

If you give the Retail Mastery System 2.0 an honest try - and within 90 days you're not 100% satisfied for any reason whatsoever...

Just give us a call at 800.842.1660 within the first 90 days and we will refund every penny you paid back to you.

The bottom line is there is absolutely no risk to you whatsoever!

Click the button below to get started with the Retail Mastery System 2.0 right now.